IDBI Federal Life Insurance’s campaign shows parents’ fears and kids’ dreams

Wednesday 1 July 2020

Life insurance company, IDBI Federal Life Insurance has announced the launch of its brand campaign, #FutureFearless which seeks to remind people that the future is not a source of fear, but a place of possibilities.

The campaign launched with a film featuring cricketing legend and the organisation’s brand ambassador, Sachin Tendulkar. The film showcases the differences in perception about the same issues between parents and kids. While parents are worried about how things will shape up, and see nothing but challenges, the kids view the future with optimism and are confident that they will be part of the solution. The film shows parents how out of sync their own fears are when compared with their kids’ fearless dreams.

Karthik Raman, chief marketing officer and head, products, IDBI Federal Life Insurance, said, “Our latest campaign is a timely intervention to encourage grown-ups to learn from their own children who dream fearlessly about their future and to look ahead with optimism. Thoughtful financial planning, through our IDBI Federal Life Insurance Child Plans, has the power to not only enable a positive change in outlook toward the future but also facilitate the future that our children are fearlessly dreaming about.”

“#FutureFearless is a much-needed campaign in these uncertain times. It gives confidence and encouragement to parents that with the right planning, they can give wings to their children’s unfettered dreams,” Tendulkar said.

Venkatagiri Rao, creative head, VMLY&R India, said, “ Unless parents wake up and overcome their fears to embrace emerging technologies today, they will make their worst fears come true for their children. #FutureFearless is a wakeup call to parents. As an insurance brand, it is imperative that we help our customers make the most of the future, and not just brace for it.”