SRT SPORTS
MANAGEMENT
COMPANY

Exclusive representative of Sachin Tendulkar

WHO WE ARE 🏏

SRT Sports Management Pvt. Ltd. (SRTSM) is a premier sports management organisation that represents one of India’s most-reputed cricketers, Sachin Tendulkar. Founded by Dr. Anjali Tendulkar and the Master Blaster himself, the organisation manages all social and commercial engagements involving the Cricket icon.

WHO WE ARE 🏏

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SERVICES

What we do

SRT Sports Management Pvt. Ltd. manages brand and persona ‘Sachin’ and oversees all his social initiatives and commercial engagements. Our organisation fosters close-knit, long-term partnerships with numerous brands, working alongside them to unlock and maximise their potential value.

Grow your brand with Sachin Tendulkar

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Vision & Mission

To realise Sachin Tendulkar’s dream of transforming India from a sport-loving nation to a sport-playing nation.

To build and sustain positive impact on society through social and brand partnerships, and continue Sachin Tendulkar’s legacy by leveraging our key values of Trust, Transparency and Performance.

OUR COMMITMENT

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TRUST

Reaffirming trust by following through on our every commitment.

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TRANSPARENCY

Delivering value through transparent brand celebrity associations.

PERFORMANCE

Ensuring seamless value alignment between the brand and celebrity.

Our values

INTEGRITY

We are known for taking decisions that are fair and honest and are recognised for transparency in our dealings. We say what we mean.

COMMITMENT

We never over promise to sign up business. We do what we say.

AGILITY

We work with agility for both internal and external customers. We strive to deliver ahead of time every time.

TEAM FIRST

Team for us means our internal as well as the client’s team. We work with clients, owning their objectives as our own without diluting our own.

Behind the Symbol

When envisioning the logo for brand SRTSM, there was no better fit than Sachin himself. Depicted in our logo is a silhouette of Sachin playing a shot, his jersey number 10 is downplayed in hue to represent the humility with which he has always conducted himself.

In stark contrast, is the tricolour that beams out from the swing of his bat, depicting that every stroke he played was with one end-game in mind … to represent his country and make India proud. An aim that he sees through till today.

CORE TEAM

Dr. Anjali Tendulkar

Dr. Anjali Tendulkar

Co-founder

Venkataraman

Venkataraman

GM - Brand Development

Minal Vaidya

Minal Vaidya

Head - Accounts & Compliance

June Fernandes

June Fernandes

Head - Office administration and Executive secretary

Zoya Kazani

Zoya Kazani

Manager – Corporate & Social Initiatives

Athul Pillai

Athul Pillai

GM - Brand Development

Grow your brand with Sachin Tendulkar

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PARTNERSHIP 🤝

Digital sports
platform

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Creating the ultimate digital sports destination, 100MB is an app that brings sports fans closer to their favourite sportspersons. *100MB is a Joint Venture between SRT Sports Management Pvt. Ltd. and JetSynthesys Pvt. Ltd.

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Sachin Saga Cricket Champions is the ultimate Sachin Tendulkar cricket experience. This game comes packed with a host of exciting modes, 108 iconic cricket matches, and stadiums located across the world.

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PARTNERSHIP 🤝

Joint Ventures & Investments

Enabling brands to leverage what Sachin Tendulkar stands for, through highly effective and mutually beneficial endorsement deals.

PARTNERSHIP 🤝

BRAND ENDORSEMENTS

Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement

PARTNERSHIP 🤝

ENTERTAINMENT PROPERTIES

Motivating those who have lived his matches and loved him throughout his career, as well as bringing his inspirational story to the next generation of aspiring sportsmen and sportswomen.

MILESTONES 🚩

MILESTONES
01

Building Sachin’s Digital influence and endearment in partnership with JetSynthesys, Pune. Sachin’s digital footprint is now 127 million+ Ltd.

02

Launching and growing Sachin Saga mobile cricket game, to over 20 million+ downloads and to over 1 million playing per month.

03

Partnering Ageas Federal Life Insurance to create a ‘health movement’ through marathons. Lakhs of people have participated in marathons across key cities in India, since 2016.

04

Break through social initiatives in partnership with UNICEF, for eg, Early Childhood Development,empowering women through sport, hand wash etc.

05

Partnering with the Indian Government on key change initiatives, including Swachh Bharat, Skill India, Road Safety, etc.

06

Launch and managing Sachin Tendulkar Foundation.

Client Speak

Vighnesh Shahane

CEO and Managing Director - Ageas Federal Life Insurance

How do you differentiate sponsoring marathons to gain visibility, when every city has 3 or more already? The simple answer is get Sachin Tendulkar as the face of your marathons...no brainer. Sachin raised our marathons to a different level. The hysteria he creates, and the crowds he pulls, has to be seen to be believed ... even 5 years after retirement !!! What to my mind is more important is the absolute professionalism he displays and how he works hard to create a chemistry and comfort with the brand.

Vipul Sabharwal

Managing Director,
Luminous Power Technologies (P) Ltd.

Luminous’ long standing relationship of around 8 years is a true reflection of our respect for Sachin and what he stands for in terms of values. Sachin stands for trust, dependability, high performance, professionalism and reliability - exactly the values that we wanted brand Luminous to have. We are very proud of this association with Sachin, as it has successfully communicated these values to our customers and consumers, and also has motivated us internally to ensure we are committed to these values. This association has made us grow our business and build our brand. Personally, I have enjoyed our journey with Sachin and found him very warm and actively engaged in our initiatives, and always encouraging us.

Rajan Navani

Vice Chairman & Managing Director,
JetLine Group of Companies

Our ongoing association with SRTSM has been a wonderful experience from day one. The professionalism of the team, combined with a deep understanding of the brands they represent, presented us with the perfect opportunity to create value in a finite amount of time. A truly fulfilling and enriching business experience.

Anjana Reddy

CEO, Universal Sportsbiz Pvt. Ltd. (USPL)

To have someone like Sachin Tendulkar backing you when you are starting off is an adrenaline boost in itself. We've had a great partnership with Sachin and Anjali, and the entire team at SRTSM in building USPL; they've always supported the company and the team. Having someone like him on board always keeps the bar high and pushes us to deliver higher.