SRT SPORTS
MANAGEMENT
PVT. LTD.

Exclusive representative of Sachin Tendulkar
         

About us

SRT Sports Management Pvt. Ltd. (SRTSM) is a premier sports management organisation that exclusively represents one of India’s most-reputed cricketers, Sachin Tendulkar. Founded by Dr. Anjali Tendulkar and the Master Blaster himself, the organisation manages all social and commercial engagements involving the Cricket icon.



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Vision

To realise Sachin Tendulkar’s dream of transforming India from a sport-loving nation to a sport-playing nation.

       

Mission

         

To build and sustain positive impact on society through social and brand partnerships, and continue Sachin Tendulkar’s legacy by leveraging our key values of Trust, Transparency and Performance.

OUR COMMITMENT

TRANSPARENCY

Reinforcing trust by consistently following through on every commitment.

TRUST

Delivering value through transparent association between the brand and the celebrity.

PERFORMANCE

Ensuring seamless value alignment between the brand and the celebrity.

Our Values

         
           

INTEGRITY

         
           

COMMITMENT

         
           

AGILITY

         
           

TEAM FIRST

OUR TEAM

Dr. Anjali Tendulkar

Dr. Anjali Tendulkar

Director & Co-Founder

Sara Tendulkar

Sara Tendulkar

Director - Sachin Tendulkar Foundation

Athul Pillai

Athul Pillai

Vice President

Venkataraman R

Venkataraman R

Vice President

Minal Vaidya

Minal Vaidya

Head - Accounts & Compliance

June Fernandes

June Fernandes

Head - Office administration & Executive secretary

Zoya Kazani

Zoya Kazani

Senior Manager – Corporate & Social Initiatives

       

Our Partners

Sachin Brands endorsement
bank-of-baroda-logo
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
international-masters-league-logo
ispl
Sachin Brands endorsement
Sachin Brands endorsement
LuminousLogo
Sachin Brands endorsement
Sachin Brands endorsement
National-Cricket-League-logo
Organic India
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement

Partners Speak

Indraneel Chitale

Partner at Chitale Bandhu Mithaiwale

"Sachin Tendulkar’s values of dedication and excellence mirror those of our founders, and we are thrilled to welcome him as our brand ambassador. We look forward to creating new memories with our customers through this collaboration."

Bimal Shah

Managing director, SML

"Sachin Tendulkar represents values that resonate deeply with SML — trust, excellence, consistency, and performance. His enduring credibility across rural and urban India makes him a natural fit for our brand and our vision for the future."

Ranvir Singh

Founder and CEO, Kissht

"Sachin Tendulkar is a name that resonates with the entire country, and with an association with the icon, we aim to position Kissht as a brand that serves every Indian. While choosing the first face of the brand, we wanted someone who would not only showcase trust and dependability but also represent our core propositions of speed and transparency. As a brand made in India, designed to serve Indians, being represented by ‘The God’ of the sport that every Indian swears by, is a moment of pride for the Kissht family."

Frank Schloeder

Managing director – Hafele South Asia

"We are honoured to welcome Sachin to the Hafele family. We believe he is the perfect fit for our brand especially given his passion for cooking and preparing delicacies in his kitchen. Who better than him to bring our contemporary interior solutions to the forefront and highlight their efficient functionality, cutting edge technology and enhanced aesthetics. Furthermore, his perseverance and attention to detail align perfectly with our brand values."

Debadatta Chand

MD & CEO Bank of Baroda

"Sachin is a global icon who has always led by example, inspiring us through his actions both on and off the field. Just as he has galvanised a nation through his remarkable career, Bank of Baroda has been a trusted partner for millions across the country, enabling them to achieve their financial aspirations."

Neelima Burra

Chief strategy and transformation officer Luminous Power Technologies

"Sachin Tendulkar's decade-long association with the company has boosted our brand awareness to 96%, with Tendulkar becoming synonymous with our identity."

Niraj Singh

Co-Founder and CEO, Spinny

"Sachin has always stood for excellence and trust – values that are deeply embedded in Spinny’s DNA. With him as both the face and a strategic investor in Spinny, trust and quality aren’t claims – they’re givens."

Rizwan Soomar

MD & CEO, DP World MENA & India Subcontinent

"We are truly proud to partner with Sachin Tendulkar....... As the world’s leading provider of smart logistics solutions, we go beyond boundaries to change what’s possible for everyone – just as Sachin changed the game of cricket forever."

Dr. Amar Agarwal

Chairman of Dr Agarwals Eye Hospital

"We are honoured to welcome Sachin Tendulkar as our brand ambassador. His remarkable cricketing legacy aligns perfectly with our mission of delivering excellence in eye care."

Durgesh Kaushik

VP of International Growth, Reddit

"We chose Sachin Tendulkar because he is a unifying, cross‑generational icon. The goal isn’t just to appeal to Gen Z, but to welcome the entire spectrum of Indian cricket fandom to Reddit."

Rajan Navani

Vice Chairman & Managing Director,
JetLine Group of Companies

"Our ongoing association with SRTSM has been a wonderful experience from day one. The professionalism of the team, combined with a deep understanding of the brands they represent, presented us with the perfect opportunity to create value in a finite amount of time. A truly fulfilling and enriching business experience."