SRT SPORTS
MANAGEMENT
PRIVATE LIMITED.

Exclusive representative of Sachin Tendulkar

WHO WE ARE 🏏

SRT Sports Management Pvt. Ltd. (SRTSM) is a premier sports management organisation that represents one of India’s most-reputed cricketers, Sachin Tendulkar. Founded by Dr. Anjali Tendulkar and the Master Blaster himself, the organisation manages all social and commercial engagements involving the Cricket icon.

WHO WE ARE 🏏

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SERVICES

What we do

SRT Sports Management Pvt. Ltd. manages brand and persona ‘Sachin’ and oversees all his social initiatives and commercial engagements. Our organisation fosters close-knit, long-term partnerships with numerous brands, working alongside them to unlock and maximise their potential value.

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Vision & Mission

To realise Sachin Tendulkar’s dream of transforming India from a sport-loving nation to a sport-playing nation.

To build and sustain positive impact on society through social and brand partnerships, and continue Sachin Tendulkar’s legacy by leveraging our key values of Trust, Transparency and Performance.

OUR COMMITMENT

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TRUST

Reaffirming trust by following through on our every commitment.

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TRANSPARENCY

Delivering value through transparent brand celebrity associations.

PERFORMANCE

Ensuring seamless value alignment between the brand and celebrity.

Our values

INTEGRITY

We are known for taking decisions that are fair and honest and are recognised for transparency in our dealings. We say what we mean.

COMMITMENT

We never over promise to sign up business. We do what we say.

AGILITY

We work with agility for both internal and external customers. We strive to deliver ahead of time every time.

TEAM FIRST

Team for us means our internal as well as the client’s team. We work with clients, owning their objectives as our own without diluting our own.

Behind the Symbol

When envisioning the logo for brand SRTSM, there was no better fit than Sachin himself. Depicted in our logo is a silhouette of Sachin playing a shot, his jersey number 10 is downplayed in hue to represent the humility with which he has always conducted himself.

In stark contrast, is the tricolour that beams out from the swing of his bat, depicting that every stroke he played was with one end-game in mind … to represent his country and make India proud. An aim that he sees through till today.

CORE TEAM

Dr. Anjali Tendulkar

Dr. Anjali Tendulkar

Co-founder

Minal Vaidya

Minal Vaidya

Head - Accounts & Compliance

June Fernandes

June Fernandes

Head - Office administration and Executive secretary

Zoya Kazani

Zoya Kazani

Senior Manager – Corporate & Social Initiatives

Venkataraman

Venkataraman

Vice President

Athul Pillai

Athul Pillai

Vice President

PARTNERSHIPS 🤝

Sachin Brands endorsement
AMFI
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
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Sachin Brands endorsement
Sachin Brands endorsement
LuminousLogo
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement
Sachin Brands endorsement

Partners Speak

Vighnesh Shahane

CEO and Managing Director - Ageas Federal Life Insurance

How do you differentiate sponsoring marathons to gain visibility, when every city has 3 or more already? The simple answer is get Sachin Tendulkar as the face of your marathons...no brainer. Sachin raised our marathons to a different level. The hysteria he creates, and the crowds he pulls, has to be seen to be believed ... even 5 years after retirement !!! What to my mind is more important is the absolute professionalism he displays and how he works hard to create a chemistry and comfort with the brand.

Vipul Sabharwal

Managing Director,
Luminous Power Technologies (P) Ltd.

Luminous’ long standing relationship of around 8 years is a true reflection of our respect for Sachin and what he stands for in terms of values. Sachin stands for trust, dependability, high performance, professionalism and reliability - exactly the values that we wanted brand Luminous to have. We are very proud of this association with Sachin, as it has successfully communicated these values to our customers and consumers, and also has motivated us internally to ensure we are committed to these values. This association has made us grow our business and build our brand. Personally, I have enjoyed our journey with Sachin and found him very warm and actively engaged in our initiatives, and always encouraging us.

Rajan Navani

Vice Chairman & Managing Director,
JetLine Group of Companies

Our ongoing association with SRTSM has been a wonderful experience from day one. The professionalism of the team, combined with a deep understanding of the brands they represent, presented us with the perfect opportunity to create value in a finite amount of time. A truly fulfilling and enriching business experience.

Anjana Reddy

CEO, Universal Sportsbiz Pvt. Ltd. (USPL)

To have someone like Sachin Tendulkar backing you when you are starting off is an adrenaline boost in itself. We've had a great partnership with Sachin and Anjali, and the entire team at SRTSM in building USPL; they've always supported the company and the team. Having someone like him on board always keeps the bar high and pushes us to deliver higher.

Grow your brand with Sachin Tendulkar

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