SRT SPORTS
MANAGEMENT
PVT. LTD.

Exclusive representative of Sachin Tendulkar

About us

SRT Sports Management Pvt. Ltd. (SRTSM) is a premier sports management organisation that exclusively represents one of India’s most-reputed cricketers, Sachin Tendulkar. Founded by Dr. Anjali Tendulkar and the Master Blaster himself, the organisation manages all social and commercial engagements involving the Cricket icon.

Vision

To realise Sachin Tendulkar’s dream of transforming India from a sport-loving nation to a sport-playing nation.

Mission

To build and sustain positive impact on society through social and brand partnerships, and continue Sachin Tendulkar’s legacy by leveraging our key values of Trust, Transparency and Performance.

OUR COMMITMENT

TRANSPARENCY

Reinforcing trust by consistently following through on every commitment.

TRUST

Delivering value through transparent association between the brand and the celebrity.

PERFORMANCE

Ensuring seamless value alignment between the brand and the celebrity.

Our Values

INTEGRITY

COMMITMENT

AGILITY

TEAM FIRST

OUR TEAM

Dr. Anjali Tendulkar

Director & Co-Founder

Sara Tendulkar

Director - Sachin Tendulkar Foundation

Athul Pillai

Vice President

Venkataraman R

Vice President

Minal Vaidya

Head - Accounts & Compliance

June Fernandes

Head - Office administration & Executive secretary

Zoya Kazani

Senior Manager – Corporate & Social Initiatives

Our Partners

Partners Speak

Vighnesh Shahane

CEO and Managing Director - Ageas Federal Life Insurance

How do you differentiate sponsoring marathons to gain visibility, when every city has 3 or more already? The simple answer is get Sachin Tendulkar as the face of your marathons...no brainer. Sachin raised our marathons to a different level. The hysteria he creates, and the crowds he pulls, has to be seen to be believed ... even 5 years after retirement !!! What to my mind is more important is the absolute professionalism he displays and how he works hard to create a chemistry and comfort with the brand.

Vipul Sabharwal

Managing Director,
Luminous Power Technologies (P) Ltd.

Luminous’ long standing relationship of around 8 years is a true reflection of our respect for Sachin and what he stands for in terms of values. Sachin stands for trust, dependability, high performance, professionalism and reliability - exactly the values that we wanted brand Luminous to have. We are very proud of this association with Sachin, as it has successfully communicated these values to our customers and consumers, and also has motivated us internally to ensure we are committed to these values. This association has made us grow our business and build our brand. Personally, I have enjoyed our journey with Sachin and found him very warm and actively engaged in our initiatives, and always encouraging us.

Rajan Navani

Vice Chairman & Managing Director,
JetLine Group of Companies

Our ongoing association with SRTSM has been a wonderful experience from day one. The professionalism of the team, combined with a deep understanding of the brands they represent, presented us with the perfect opportunity to create value in a finite amount of time. A truly fulfilling and enriching business experience.

Anjana Reddy

CEO, Universal Sportsbiz Pvt. Ltd. (USPL)

To have someone like Sachin Tendulkar backing you when you are starting off is an adrenaline boost in itself. We've had a great partnership with Sachin and Anjali, and the entire team at SRTSM in building USPL; they've always supported the company and the team. Having someone like him on board always keeps the bar high and pushes us to deliver higher.

Get in touch

SRT SPORTS MANAGEMENT PVT. LTD.