WHO WE ARE 🏏
SRT Sports Management Pvt. Ltd. (SRTSM) is a premier sports management organisation that represents one of India’s most-reputed cricketers, Sachin Tendulkar. Founded by Dr. Anjali Tendulkar and the Master Blaster himself, the organisation manages all social and commercial engagements involving the Cricket icon.
WHO WE ARE 🏏
What we do
SRT Sports Management Pvt. Ltd. manages brand and persona ‘Sachin’ and oversees all his social initiatives and commercial engagements. Our organisation fosters close-knit, long-term partnerships with numerous brands, working alongside them to unlock and maximise their potential value.
Vision & Mission
To realise Sachin Tendulkar’s dream of transforming India from a sport-loving nation to a sport-playing nation.
To build and sustain positive impact on society through social and brand partnerships, and continue Sachin Tendulkar’s legacy by leveraging our key values of Trust, Transparency and Performance.
Reaffirming trust by following through on our every commitment.
Delivering value through transparent brand celebrity associations.
Ensuring seamless value alignment between the brand and celebrity.
We are known for taking decisions that are fair and honest and are recognised for transparency in our dealings. We say what we mean.
We never over promise to sign up business. We do what we say.
We work with agility for both internal and external customers. We strive to deliver ahead of time every time.
Team for us means our internal as well as the client’s team. We work with clients, owning their objectives as our own without diluting our own.
Dr. Anjali Tendulkar
GM - Brand Development
Head - Accounts & Compliance
Head - Office administration and Executive secretary
Manager – Corporate & Social Initiatives
GM - Brand Development
Creating the ultimate digital sports destination, 100MB is an app that brings sports fans closer to their favourite sportspersons. *100MB is a Joint Venture between SRT Sports Management Pvt. Ltd. and JetSynthesys Pvt. Ltd.
Sachin Saga Cricket Champions is the ultimate Sachin Tendulkar cricket experience. This game comes packed with a host of exciting modes, 108 iconic cricket matches, and stadiums located across the world.
Joint Ventures & Investments
Enabling brands to leverage what Sachin Tendulkar stands for, through highly effective and mutually beneficial endorsement deals.
Building Sachin’s Digital influence and endearment in partnership with JetSynthesys, Pune. Sachin’s digital footprint is now 127 million+ Ltd.
Launching and growing Sachin Saga mobile cricket game, to over 20 million+ downloads and to over 1 million playing per month.
Partnering Ageas Federal Life Insurance to create a ‘health movement’ through marathons. Lakhs of people have participated in marathons across key cities in India, since 2016.
Break through social initiatives in partnership with UNICEF, for eg, Early Childhood Development,empowering women through sport, hand wash etc.
Partnering with the Indian Government on key change initiatives, including Swachh Bharat, Skill India, Road Safety, etc.
Launch and managing Sachin Tendulkar Foundation.
CEO and Managing Director - Ageas Federal Life Insurance
How do you differentiate sponsoring marathons to gain visibility, when every city has 3 or more already? The simple answer is get Sachin Tendulkar as the face of your marathons...no brainer. Sachin raised our marathons to a different level. The hysteria he creates, and the crowds he pulls, has to be seen to be believed ... even 5 years after retirement !!! What to my mind is more important is the absolute professionalism he displays and how he works hard to create a chemistry and comfort with the brand.
Luminous Power Technologies (P) Ltd.
Luminous’ long standing relationship of around 8 years is a true reflection of our respect for Sachin and what he stands for in terms of values. Sachin stands for trust, dependability, high performance, professionalism and reliability - exactly the values that we wanted brand Luminous to have. We are very proud of this association with Sachin, as it has successfully communicated these values to our customers and consumers, and also has motivated us internally to ensure we are committed to these values. This association has made us grow our business and build our brand. Personally, I have enjoyed our journey with Sachin and found him very warm and actively engaged in our initiatives, and always encouraging us.
Karen Foong Yin NGUI
Managing Director & Head of Group Strategic Marketing and
Communications, DBS Foundation Ltd.
It has been an extremely positive experience working with Sachin and his team. They are professional, down-to-earth and constructive in all their dealings. We have enjoyed the collaboration and our brand has benefitted significantly from the association with Sachin. We look forward to many more years of successful partnership.
Vice Chairman & Managing Director,
JetLine Group of Companies
Our ongoing association with SRTSM has been a wonderful experience from day one. The professionalism of the team, combined with a deep understanding of the brands they represent, presented us with the perfect opportunity to create value in a finite amount of time. A truly fulfilling and enriching business experience.
CEO, Universal Sportsbiz Pvt. Ltd. (USPL)
To have someone like Sachin Tendulkar backing you when you are starting off is an adrenaline boost in itself. We've had a great partnership with Sachin and Anjali, and the entire team at SRTSM in building USPL; they've always supported the company and the team. Having someone like him on board always keeps the bar high and pushes us to deliver higher.