Sachin Tendulkar and Middlesex Cricket join hands to launch “Tendulkar Middlesex Global Academy”

Sachin Tendulkar and Middlesex Cricket join hands to launch “Tendulkar Middlesex Global Academy”

Wednesday 18 July 2018

July 18, 2018, Mumbai: Sachin Tendulkar, the legendary cricketer, today announced an association with Middlesex Cricket to launch “Tendulkar Middlesex Global Academy” (TMGA). The academy will provide young girls and boys between the age of 9 and 14 an opportunity to learn from the two major institutions of cricket – Sachin Tendulkar and Middlesex Cricket in England. TMGA, a joint venture between SRT Sports Management Ltd and Middlesex Cricket will begin by launching its first cricket camp at Merchant Taylor’s School in Northwood from 6-9 August 2018 followed by other locations in Mumbai and London.

Middlesex Cricket has played an instrumental role in world cricket, having produced great cricket talent such as Andrew Strauss, Mike Gatting, Denis Compton, John Emburey and Mike Brearley etc. The comprehensive training curriculum, developed by the professional coaches at MCCC and the Master himself, will help young and budding cricketers with various aspects of cricket including insights into athletic development, sport psychology, tactical development and technical modifications, etc. With talent identification at the core of the academy, TMGA will also provide 100% scholarship to talented underprivileged children.

Commenting on the launch of this initiative, Sachin Tendulkar said, “I am delighted to be partnering with Middlesex Cricket on this new venture. The objective is not only to produce good cricketers but also good global citizens of the future. Through this association, Middlesex and I are focused on providing the very best in cricket education, as much as possible, for our students.’

Richard Goatley, CEO, Middlesex Cricket said, “It has been a great privilege over the past six months to work with Sachin Tendulkar and his team in developing what we believe will be the market leading coaching programme in the world. Our established academy programme, twinned with the unique insight, knowledge and ability of the most successful cricketer of all time will provide kids with a unique experience that they will never forget.”

For more information about TMGA please visit or contact

About SRT Sport Management Pvt. Ltd (

SRT Sports Management Pvt. Ltd. (SRTSM) is a premier sports management organization that represents one of India’s most-reputed cricketers, Sachin Tendulkar. Founded by Dr. Anjali Tendulkar and the Master Blaster himself, Sachin Tendulkar, the organization manages all commercial engagements and social initiatives involving the Cricket icon. SRTSM exclusively represents Sachin Ramesh Tendulkar. No other entity or individual (globally) has the authority or license to represent Sachin Tendulkar in any capacity. 100MB Pvt. Ltd. is authorized to represent Sachin Tendulkar in the digital world.