Sachin Tendulkar encourages recognition of a child’s dreams in new Ageas Federal ad

Tuesday 22 November 2022

Ageas Federal Life Insurance has launched its latest campaign – ‘Dreams’ featuring its brand ambassador, Sachin Tendulkar. It aims to inspire parents to recognise their child’s unique dreams and encourages them to nurture these dreams at every stage of their life.

The campaign is digital-led and has been conceptualised and created in partnership with VMLY&R India.

The film shows a young boy carrying the physical form of his dream with him. The ‘dream’ can be seen just by him until he meets Tendulkar who tells him that he too can see the dream as he himself once dreamt of being different things.

With the help of VFX and various animated storytelling tools, the campaign film helps to bring the young kid’s dreams to life. It highlights a child’s perspective while also giving out a message to parents.

Karthik Raman, chief marketing officer, Ageas Federal Life Insurance said, “We want to empower parents with the tools and information to make the right financial decisions that will benefit their kids. Our latest campaign is a unique approach to take as an insurance company because it tells a heartfelt story of a young hopeful child and his vivid yet evolving dream.”

“he fact that a child’s dream keeps evolving is what makes financial planning even more crucial to navigate tough economic times and unforeseen circumstances,” Raman added.