Sachin Tendulkar joins Kissht as brand ambassador

Wednesday 18 December 2024

Kissht, a leading digital lending platform in India, has announced a long-term partnership with Sachin Tendulkar, a cricketer, both as a strategic investor and brand ambassador.

Kissht, a leading digital lending platform in India, has announced a long-term partnership with Sachin Tendulkar, a cricketer, both as a strategic investor and brand ambassador. This collaboration aims to drive business growth and enhance Kissht’s offerings in the area of fast and convenient credit financing.

“It’s a delight to be associated with Kissht, a brand that aspires to help Indians meet their aspirations through the power of finance. Kissht’s focus on trust and accessibility struck a chord with me, and I look forward to supporting their journey in building one of the most trusted and respected digital financial platforms for millions of Indians,” Tendulkar said.

From what is understood, the partnership will involve various marketing campaigns and initiatives featuring Tendulkar, reinforcing Kissht’s commitment to creating a trusted and inclusive financial ecosystem.

“Sachin Tendulkar is a name that resonates with the entire country, and with an association with the icon, we aim to position Kissht as a brand that serves every Indian. While choosing the first face of the brand, we wanted someone who would not only showcase trust and dependability but also represent our core propositions of speed and transparency. As a brand made in India, designed to serve Indians, being represented by ‘The God’ of the sport that every Indian swears by, is a moment of pride for the Kissht family,” Ranvir Singh, founder and CEO, Kissht, said.