Ageas Federal Life Insurance reimages the future with Sachinverse

Wednesday 31 May 2023

The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life

Life insurance company Ageas Federal Life Insurance has launched its new brand campaign – ‘Sachinverse’, an optimistic vision of the future.

The campaign launched with a film featuring cricketing legend and brand ambassador, Sachin Tendulkar that highlights how technology will deeply disrupt each and every aspect of life from education to social interaction, to mobility, to household chores and even cricket.

In a virtual ‘Sachinverse’, the different avatars of Sachin Tendulkar take viewers through various scenarios including a virtual cricket stadium, onion-chopping robots, holographic cafes and a driverless car all rendered in a heady mix of animation styles.

Driving home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence, the company stated in the press release.

Karthik Raman, chief marketing officer and head – products, Ageas Federal Life Insurance said, “As we gear up for a very different future, our latest campaign, Sachinverse talks about being prepared for a landscape that is rapidly being reshaped by technology.

“Building on our long-term brand philosophy of #FutureFearless, we continue to remind people that with timely investment in life insurance, they can be adequately prepared for any uncertainties or disruptions that life throws at us,” Raman added.