Chitale Bandhu celebrates 75 years with iconic partnership with Sachin Tendulkar
Wednesday 28 August 2024
Chitale Bandhu Mithaiwale, a revered name in Indian namkeen, sweets, and snacks, celebrates the start of its 75th anniversary this year, with an exciting collaboration with cricket legend Sachin Tendulkar. This partnership heralds a new chapter blending timeless tradition with star power.
Established in 1950, by the visionary Late Bhausaheb Chitale and then joined by the Late Rajabhau Chitale, they laid a foundation of culinary excellence that has become a cherished staple of countless households.Their commitment to quality and tradition has solidified Chitale Bandhu’s reputation, making it a household name across India and beyond. Having grown from a modest sweets store to an internationally renowned brand known for its rich quality and delicious products, Chitale Bandhu has expanded its offerings to a wide array of premium as well as pocket friendly range of namkeen, sweets and snack delights.
The second generation of leadership, comprising Madhav Chitale, Shrikrishna Chitale, and Sanjay Chitale, has laid the foundation of a strong business network. They have supported and grown the business by establishing robust retail and distribution channels and also made significant strides in social responsibility and community engagement. Their efforts have further cemented Chitale Bandhu’s reputation as a beloved brand.
With Sachin Tendulkar joining as the new brand ambassador, Chitale Bandhu will unveil a fresh lineup of snacks and savouries. These new offerings will be inspired by consumers’ favourite flavours and crafted with the same dedication to taste and excellence. The collaboration between Chitale Bandhu Mithaiwale and Sachin Tendulkar is more than just a partnership; it’s a celebration of shared values, legacy and the spirit of excellence that defines both icons.
“As someone who values tradition and excellence, I am pleased to partner with Chitale Bandhu, a brand that has been a cherished part of so many lives, including mine, for generations,” said Sachin Tendulkar. “I’m excited to join them as they celebrate their 75th-year milestone and continue to bring joy to families across the globe.”
“Sachin Tendulkar’s values of dedication and excellence mirror those of our founders, and we are thrilled to welcome him as our brand ambassador. We look forward to creating new memories with our customers through this collaboration”, said Indraneel Chitale, Partner, Chitale Bandhu Mithaiwale. “Celebrating 75 years is a significant achievement for us, and we are excited to share this moment with our customers and team members,” added Kedar Chitale, Partner, Chitale Bandhu Mithaiwale.
In 1976, the company introduced the Maharashtrian Bakarwadi, a distinctive and popular snack that quickly became a favourite among its customers. Recognizing the growing demand for this unique treat, Chitale Bandhu became the first company to pioneer in machine production of the new people’s favourite.
With the adoption of machine-produced Bakarwadi in 1996, Chitale Bandhu set a new benchmark for consistent quality and taste, effectively addressing the surging market demand. From the bustling streets of Pune to households in the United States, Europe, the Gulf, and beyond, Chitale Bandhu and Chitale Bandhu Americas have become staples of countless celebrations, offering a diverse range of over 250 products, spanning from sweets to savouries and more. Chitale Bandhu is inviting distributors across Maharashtra to join in the mission of spreading its delicious offerings.
As Chitale Bandhu reflects on its storied history, the company remains steadfast in its commitment to excellence, looking forward to delivering exceptional products and experiences. The launch of its 75th anniversary celebration, in partnership with Sachin Tendulkar, heralds a new chapter in the brand’s legacy. This milestone blends tradition with modernity and paves the way for continued success and growth.
