Luminous highlights decade long association with Sachin Tendulkar

Monday 7 September 2020

The electrical technologies company has launched two new digital films celebrating the 10-year journey with the cricket legend…

Luminous Power Technologies has launched two new TVCs marking 10 years of association with cricket icon Sachin Tendulkar. The brand has released two digital films to celebrate this partnership.

In the first film, Sachin talks about his philosophy that victory or success does not belong to an individual but instead belongs to the whole team. The video showcases the journey that Sachin and Luminous have embarked upon together while also highlighting the milestones they have achieved together as the brand evolved from ‘Jispe Desh kare Bharosa’ to ‘Khushiyon ka Ghar’.

The second short film shows a mutual respect and gratitude for the long lasting and solid partnership between Sachin Tendulkar and the brand Luminous as the Luminous team thanks the legend holding hand written ‘Thank you’ placards for Sachin and his continued support helping the brand enhance its credibility, for encouraging thousands to trust the brand, and for always believing in the brand’s values.