Sachin Tendulkar along with Yuvraj Singh and Anil Kumble enjoys boys trip in Spinny’s new ad
Saturday 1 April 2023
The campaign is about how people go far for love, for dreams, or for themselves and in the true IPL spirit, for their squad.
The campaign is about how people go far for love, for dreams, or for themselves and in the true IPL spirit, for their squad, the company stated in the press release.
‘Go Far For Your Squad’ is about the cricketers taking a road trip in a Spinny SUV. A boys trip all cricket lovers would do anything to be a part of.
The films will be released during the IPL 2023, scheduled to take place between March 31 to May 28, 2023.
Tendulkar said, “Spinny strives to offer delightful car buying and selling experiences through the timeless values of trust, transparency, and integrity. Being a passionate car lover, it has been wonderful working with the team on campaigns that reflect the warm emotions behind car ownership and driving.”
“This time, we decided to take Yuvraj and Anil with us on a memorable trip. We had a great time shooting the films, and I hope these rekindle memories about friendship and togetherness amongst the audience,” Tendulkar added.
Niraj Singh, founder and chief executive officer of Spinny, said , “We’re taking forward the brand story, ‘Go Far’ across internal and external touch points including the IPL campaign. IPL is all about team spirit, entertainment and supporting your players and teams. We wanted this feeling to be expressed in a fun, light-hearted way that connects with our customers, while enjoying their favourite games, this season. ‘Go far’ for your squad calls out to support your teams, your choices and the ones who matter.
“All about being a team player, doing what others want, and going far for the squad, as Sachin Tendulkar took his boys on a road trip. With Spinny, we’d go that extra mile, go far at every step to make it happen for each of our customers, including Sachin Tendulkar and his squad. A car is a special purchase for a home and our endeavour is to make it extra special for each of our customers,” Singh added.
The films are conceptualised by Tanya Mahendru, Spinny’s creative partner.
“For the IPL, we wanted to stitch a narrative with our brand ambassador. While the young ones strive to make it big this season, these three boys do the opposite – they take a road trip, make new memories outside the world of cricket; the car is a facilitator and a spectator on this boys trip. We wanted to show them all in a never before seen light – more real, bantering, unrestrained and doing little things for the squad. The essence of ‘Go far’ for your squad is about being a team player, one with the spirit of sport and also friendship.”
The films are produced by Tiger Baby.
Zoya Akhtar, founder of Tiger Baby, said, “This is Tiger Baby’s first commercial ad film and we couldn’t have been happier than it being a collaboration with Spinny. As a studio we aim to tell stories and entertain across all formats and this campaign helped set that up beautifully. We’re looking forward to more such collaborations.”
Arjun Varain Singh, director of the films, said, “It was refreshing to find a concept that was fun and aimed to make its audiences smile. And for us the only way to do that was to have fun shooting and to make sure our cricketing legends felt the same way. So we did. And I hope audiences are able to get in on it!”
Watch the ad here: