Unacademy launches ‘Cricket with Sachin’ course under Unacademy Icons product
Wednesday 23 February 2022
Stalwarts from different fields will conduct curated lessons on their subjects of expertise
Edtech unicorn Unacademy has launched a new learning product called ‘Unacademy Icons’, where stalwarts from different fields such as sports, arts, business and leadership, will conduct curated lessons on their subjects of expertise.
The first Icons segment, ‘Cricket with Sachin’ , has been developed in collaboration with cricketer Sachin Tendulkar. He will mentor Unacademy Learners through a series of 31 interactive lessons of over seven hours. The curriculum is co-created by Sachin Tendulkar and his brother Ajit Tendulkar.
Speaking to BusinessLine about the vision behind Unacademy Icons, Gaurav Munjal, Co-founder and CEO, Unacademy Group, said: “Unacademy always wanted to democratise knowledge. The founders of Unacademy have been YouTubers since 2010. We were in college when we started teaching on YouTube and the initial idea of why unacademy came into existence was that we knew something that others did not. There was that information arbitrage and that made us realise that if we can get the best in the world to teach something, that will be very different from what you can learn from others.”
Munjal added that there will not be thousands of courses in every category, instead, in each category, the company will partner with the best icon in the world similar to how they have partnered with Sachin for the Cricket category. In future, Unacademy Icons also plans to introduce a few categories such as chess, how to become a YouTuber, and acting.
Pre-booking for Icons will start on February 23, for a subscription price of ₹299, with a one-year validity. The first 10 lessons will be launched on February 28 and subsequent 21 lessons will be released in the following weeks. The lessons will be available in English, Hindi to begin with, and will later be available in Marathi, Kannada, Telugu and Tamil.
The course offers a variety of features such as in-show graphics and animations that make the lessons engaging and interactive. The course curriculum also offers quizzes between each chapter, which will act as notable benchmarks to test the Learner’s knowledge in their course journey.
Talking about the course structure and content, Sachin Tendulkar said: “ Whatever the way I have played and the way my brother has shared his thoughts with me over the years, we’ve tried to implement all those things in various chapters. Plus, I have shared a number of experiences from my international cricket days, and some of these experiences are from my childhood. So, the course is not only focussed on the beginners, it’s also for someone who’s been around for a while, or is a pro-level expert who knows how to play.”
