Why even former superstars hold on to their brand value in world of sport

Friday 28 June 2024

Tendulkar endorses Apollo Tyres, Gillette, Livpure and Rario while Dhoni appears for SBI, Mastercard, Indigo Paints and Homelane, among others.

As anyone who watched the Indian Premier League (IPL) and the ongoing T20 World Cup can confirm, it is almost as if Sachin Tendulkar and Mahendra Singh Dhoni are still playing. Their latest ad campaign for the Association of Mutual Funds of India (AMFI), which also features Rohit Sharma, is a hit among viewers with content creators sharing clips of the ad film on their social media handles.