The Seva Kutirs, spread across far-off places in Madhya Pradesh inhabited by tribal people and supported by The Sachin Tendulkar foundation.
For residents of far-off villages in districts like Sehore and Sheopur in Madhya Pradesh, sustenance is a struggle. There are issues of accessibility and other factors that make basic amenities hard to attain. The likes of Ramkalibai, Kusumbai, Kavitabai, and many others, who hail from these districts, share a unified dream of seeing their children get their rightful education and do something substantial in life. They do not want their children to go through the same struggles they have had to go through.
Taking their first steps with their eyes alight with the same dreams as their parents, the likes of Pinkee, Sandhya, Anjali, and several others, would come regularly to the Seva Kutirs set up in various parts of Sehore and Sheopur, among other districts. These Seva Kutirs are supported by the Sachin Tendulkar Foundation.
The Seva Kutirs, spread across far-off places in Madhya Pradesh inhabited by tribal people, have been a one-stop destination for underprivileged children, for years. Supported by the Sachin Tendulkar Foundation, these Seva Kutirs have been taking care of the enrolled children with nutritious food, complementary education, and by engaging them in sports. These children lacked basic amenities for growth and had to traverse long, arduous roads for education. With the coming of the Seva Kutirs, they not only get nutritional food two times a day but also get the scope to flourish with quality education.
In his inning off the field, Sachin Tendulkar has been batting for the development of underprivileged kids through various associations. Apart from his support to the Seva Kutirs by Parivaar Foundation, he has also contributed to building a residential school for the children from the tribal areas in Madhya Pradesh, where they would get the best of health, education, and sports. The school benefits hundreds of children.
Sachin’s association has been fruitful for the young beneficiaries as the Seva Kutirs have acted as a launch pad for them. Twenty of them, including the likes of Pinkee, Sandhya, and Anjali, have recently been selected for admission into the Eklavya Model Residential Schools (EMRS). They have all passed the selection test for Class VI, with flying colours. The Eklavya Schools, set up by the Government of India, cater to candidates from the Scheduled Tribe (ST) category.
This news bears tremendous importance in the lives of these young girls and boys and their parents. They all hail from a meagre background with their parents being daily wagers or small farmers. Many of these young girls and boys are the first generation from their families to get an education. For most of them, continuing education after Class VIII becomes a hurdle for various reasons. Getting admission into EMRS is, therefore, a humble milestone in itself in their lives. With hopes in their eyes and determination at every step, they would get a chance to curve their paths.
This has certainly increased the strike rate of the inning Sachin is on, with the Sachin Tendulkar Foundation assisting hundreds of children and youth to get quality education, health, and sports facilities.
Cricket legend and Bharat Ratna Sachin Ramesh Tendulkar on Wednesday began a new innings – as the ‘National Icon’ for voter awareness and education for the Election Commission of India (ECI).
A MoU was signed with the legend for a period of three years at an event organised at Akashvani Rang Bhavan, New Delhi in the presence of Chief Election Commissioner Rajiv Kumar and Election Commissioners Anup Chandra Pandey and Arun Goel.
Sachin Tendulkar and elections:
This collaboration marks a significant step towards leveraging Tendulkar’s unparalleled impact with the youth demographics for increasing voters’ participation in the forthcoming elections, especially in General Elections 2024. The ECI through this partnership aims to bridge the gap between citizens, especially youth and urban populations and the electoral process thereby, trying to address the challenges of urban and youth apathy.
What does Sachin say?
Sachin, in his role as the National Icon for the ECI, expressed enthusiasm and commitment to the cause, and said that for a vibrant democracy like India, the youth play a key role in nation building. ”The hearts that beat for ‘Team India’ during sports matches, with the unified cheer – ‘India, India!’ shall also beat the same way to take our precious democracy forward. One simple yet most powerful way to do that is to cast our votes regularly,” he said.
He said: ”From thronging stadiums to thronging polling booths, from taking time out to stand by the national team to taking time out to cast our votes, we shall keep up the spirit and enthusiasm. When youth from the nooks and corners of the country participate in large numbers in electoral democracy, we shall see a prosperous future for our country.”
Speaking on the occasion, CEC Rajiv Kumar said that Sachin, an icon revered not only in India but globally, has a legacy that extends far beyond his cricketing prowess. He said Sachin’s illustrious career is a testament to his commitment to excellence, teamwork, and the relentless pursuit of success. His influence transcends sports, making him an ideal choice to bat for ECI and drive up voter turn-outs.
The collaboration will encompass a range of activities, including Tendulkar promoting voter awareness in various TV talk shows/ programs and digital campaigns etc, all aimed at raising awareness about the importance of voting and the role it plays in shaping the nation’s destiny.
The MoU was signed by Sachin Tendulkar at a function in the presence of Chief Minister Eknath Shinde, Deputy CM Devendra Fadnavis and Minister for Medical Education Girish Mahajan.
The Maharashtra government has signed a memorandum of understanding (MoU) with Sachin Tendulkar appointing the former cricketer as the ‘Smile Ambassador’ for its oral hygiene campaign. The agreement is valid for five years. The campaign is a part of the Indian Dental Association’s push for oral health.
The MoU was signed at a function in the presence of Chief Minister Eknath Shinde, Deputy CM Devendra Fadnavis and Minister for Medical Education Girish Mahajan.
Deputy CM: Sachin never endorses tobacco products
“While many celebrities are endorsing cancer-causing tobacco products, Sachin never does that. We are thankful to him for being the brand ambassador for our Swachh Mukh Abhiyan (oral hygiene campaign). Our aim is to send the message of oral hygiene to all the people of Maharashtra,” Fadnavis said.
Tendulkar says important to maintain good health
Tendulkar stressed the importance of maintaining good health. “When I was young I used to play many sports. I realised how a disciplined life is crucial to maintaining good health,” he said.
The Bharat Ratna awardee said he was proud to be part of the campaign and thanked the government for associating him with the drive. “Today is a special day for me… I thought that this initiative is so good that I need to be a part of it and contribute to it,” he added.
COLOMBO: Indian cricket legend Sachin Tendulkar pitched for a nutrient-rich diet and quality education for children during his school visits in Sri Lanka where he also teamed up with people impacted by the COVID-19 pandemic and the country’s worst economic crisis.
Addressing an event, the iconic cricketer, in his role as UNICEF‘s Goodwill Ambassador, said, “Children are the future; if we support them today, they will make us proud tomorrow.”
Tendulkar said he was sorry to know that many households in Sri Lanka can’t afford to give quality and the quantity of food required by children.
“Many children suffer from stunting,” he said at an event hosted by UNICEF.
Tendulkar, 50, was appointed UNICEF Ambassador for South Asia in 2013 to advocate good hygiene and sanitation across the region.
“When I played school matches, the tendency was if I was batting at lunchtime not to have anything to eat. I would have a couple of soft drinks and a bat,” he said.
Tendulkar said he had to prepare differently when the playing standards got better. “This preparation was something I unknowingly ignored,” he said.
The cricketer later learned that not having a proper lunch impacted his view. “I got out after lunch at an important match, and the first thing I wanted to do was to eat,” he said, calling it a big lesson in nutrition.
“Children require a nutrient-rich diet and quality education to reach their full potential. By investing in their education and nutrition, we are not only investing in their future but also every country’s future,” said Tendulkar.
Pointing out that measures have been taken in India to tackle child malnutrition, Tendulkar said, “Something unique has started in India, which is local therapeutic foods, ready-to-eat packages.”
Through his role as a UNICEF Regional Goodwill Ambassador, Tendulkar has been committed to promoting child rights, protection, and development across the South Asian region.
“Children are the best teachers. They help us see (the) wisdom in the simplest of things. In this school situated in a serene Sri Lankan village, we observed compassion towards all beings,” Tendulkar posted on the social media platform X, formerly known as Twitter.
“All children take a few portions of food from their plates and keep it on a common plate – which is then served to birds. Such a beautiful thought on sharing, being grateful for our blessings and compassion. Something all of us can emulate,” he said.
On Monday, he visited the UNICEF programmes in the rural Sabaragamuwa province and met with children and parents impacted by the COVID-pandemic and the 2022 economic crisis.
Tendulkar also visited a preschool supported by UNICEF’s midday school meal programme and served children food.
“Every child should have the right to education. It is the foundation for every child,” Tendulkar stressed.
“When you spend time with children, you learn a lot of things”, Tendulkar said, recalling his days as a student and a cricketer. He also urged Sri Lankan children to play sports.
Tendulkar recalled warm memories associated with Sri Lanka during his earlier visits, both as a cricketer and as part of his engagements with UNICEF in 2015, a UNICEF press release said.
His last trip was in 2015 and was made to promote hand washing as a hygienic practice.
Tendulkar said he had been touring Sri Lanka since 1993 and had made many friends here, including Muttiah Muralitharan, the legendary Sri Lanka spinner.
Tendulkar, considered one of the greatest batsmen of all time in cricket, has been associated with UNICEF for over a decade for various causes.
In 2003, he was chosen to take the lead in the initiative to create awareness and promote polio prevention in India, according to UNICEF.
Later in 2008, he was roped in to create and promote hygiene and sanitation among communities and continues to do so over the years.
In 2019, he went on a three-day trip to Nepal to raise awareness for UNICEF Nepal’s ‘Bat for Brain Development’ campaign.
In his almost two-decade-long partnership with UNICEF, Tendulkar has been vital in furthering the campaigns, especially the ones aimed at providing a better future for underprivileged children.
“Together nations can do wonders, and that is the aim of my trip here. A brilliant learning experience for me, thank you so very much, UNICEF,” he said.
As the country’s economy makes gradual recovery, 3.9 million people, including children, are unable to afford adequate food, and 4.8 million children are struggling to keep learning.
COLOMBO/ KATHMANDU, 8 August 2023: Cricket legend Sachin Tendulkar visited Sri Lanka in his role as the UNICEF South Asia Regional Goodwill Ambassador. Sachin visited UNICEF programmes in the Sabaragamuwa Province and met with children and parents impacted by the COVID-pandemic and the 2022 economic crisis.
Tendulkar recalled warm memories associated with Sri Lanka during his earlier visits, both as a cricketer and as part of his engagements with UNICEF in 2015. He lauded the efforts of all government and non-government organisations in their efforts towards bringing a positive change despite challenging environments.
During the field mission, Sachin visited a pre-school, supported by UNICEF’s ongoing mid-day school meal programme, and helped serve nutrient-rich food to children. Since August 2022, UNICEF’s midday meal programme has been providing nutritious meals to 50,000 preschool children in nearly 1,400 schools across the country. The meal programme has also helped boost pre-school attendance.
“Children require a nutrient-rich diet and quality education to reach their full potential. By investing in their education and nutrition, we are not only investing in their future but also every country’s future,” said Sachin.
At another school Tendulkar visited, he observed teaching and learning activities for grade 3 children where many students shared their desire to stay in school and follow their dreams. Sachin then joined the senior school girls and boys on the pitch for a game of cricket.
“The children I spoke with, are showing great tenacity, and their hope for a better future remains strong. We need to continue supporting them so they keep achieving their goals,” added Sachin.
Tendulkar also visited families living in plantations, to understand their lives better. As part of the support for economic recovery, UNICEF provided cash transfers to more than 110,000 families with children up to two years of age to buy nutritious foods and other vital supplies needed for their children.
Tendulkar also took time to speak to a group of young people from Sri Lanka, in a close ‘Cricket Catch-Ups’ session during which he shared his experiences growing up, in overcoming obstacles, remaining resilient and focused in pursuing his goal. These young people are a part of the UNICEF-supported Children’s Club network of the Department of Probation and Child Care Services.
Sachin Tendulkar was appointed as the first UNICEF Regional Goodwill Ambassador for South Asia in 2013. Since then, he has been playing a pivotal role in improving the lives of children in South Asia.
Sachin Tendulkar has been an advocate of women’s empowerment through sports for along time.
Sonali Sorenearned a call-up to a national training camp organised by the All India Football Federation camp for U-20 girls in Chennai last month.
Hailing from a poor tribal family in the Kalna region of east Burdwan, she had very few resources to continue her passion. But her dreams became a reality thanks to the support from the Sachin Tendulkar Foundation (STF).
The cricket maestro learnt about the plight of several girls of her ilk from Shreeja India, an NGO, and tied up with its Dhatrigram centre in mid-2022 as part of its ‘Football and Beyond’ programme.
Around 250 girls from 55 villages are enrolled under this sports-based education programme aimed at eradicating gender inequality and ensuring girls lead a life of dignity. The NGO also runs a similar facility in Birbhum.
“Shreeja India believes that sports (football) can be used as a powerful tool to engage, educate, enrich and thereby empower girls,” Somasree Basu, programme manager of Shreeja India, told The Telegraph.
“We are extremely grateful to STF for becoming our partner in this journey to empower girls. We especially want to thank his wife Anjali ji for being actively involved in assuring that every girl here gets wholesome nutritious food every single day,” Basu said.
The initiative provides intensive football coaching and out-of-school learning to the girls, who need support inbreaking away from evils of the society, including early marriage.
Tendulkar has been an advocate of women’s empowerment through sports for along time. STF supports the football programme which includes training, jerseys, nutritional support, education and other requirements.
“STF especially focuses on their nutrition. All the girls are served nutritious food every day,” Basu said.
Mumbai – With an aim to empower young students, Spreading Happiness InDiya Foundation (SHIF), a non-profit collaboration between cricketing icon Sachin Ramesh Tendulkar and Schneider Electric India is on a mission to provide access to digital education in more than 150 Rural Indian schools by 2025 under the SMITA Program. Through this association, they also aim to introduce the concept of Digi Green wherein they will provide access to digital education infrastructure powered by solar energy and create awareness among the children of the country about the conservation of energy and the environment.
The world is at the cusp of unfathomable risk due to the effects of climate change. Thus, it is critical that sustainable solutions are adopted at every step of the way, be it at a corporate level or at an individual scale. This requires a shift in mindset and an acknowledgment of our current times that is massively impacted by the ongoing climate crisis. Addressing two issues with a single solution, Spreading Happiness InDiya Foundation has come up with an innovative concept of solar-powered “Digi Green” classrooms that use the latest technologies to conduct virtual training for students. Through this seamless combination of solar energy and technology, the “Digi Green” classrooms are eco-forward and help save money for schools in terms of running costs, while also providing virtual training modes to optimize learning outcomes. Since these classrooms are run completely on solar power, it has a ‘net-zero’ carbon footprint, further enabling the schools to earn carbon credits.
Sharing his thoughts on the Digi Green program, Sachin Ramesh Tendulkar said, “Our goal through Spreading Happiness InDiya Foundation is to provide access to digital education to students in rural schools while creating awareness among them on the absolute need to build a ‘sustainable future’. This initiative is our contribution towards helping create a better world through responsible, aware, and active citizens of the future. Through Digi Green, we are leveraging the power of digital technologies to bring parity amongst rural and urban students in terms of access to modern means of education.”
To date, SHIF has supported 14,593 students from 81 schools across 6 districts in Uttarakhand, Gujarat, Tamil Nadu, Maharashtra, and Karnataka under the SMITA program. In FY 22-23, the foundation plans to implement this initiative and set up Digi Green classrooms in 35 Rural Government Schools across different states of India benefiting more than 8,000 students.
Access to quality education is the main driver for the development of society. Emphasizing the need to develop modern education infrastructure, Anil Chaudhry, Zone President, India and CEO & MD, Schneider Electric India Pvt. Ltd.-, said, “We believe that access to energy and digital is a basic human right. It is imperative for all of us to come together to create a meaningful impact on the lives of the children by creating awareness about the conservation of energy and the environment. Through our collaboration with Spreading Happiness, we have created equal opportunities for children, even in remote areas, by providing an advanced learning infrastructure through Digi Green, powered by clean solar energy. We are delighted to be a part of this initiative with Mr. Sachin Ramesh Tendulkar to prepare and sensitize our next generation on climate change and sustainability.”
Under the Digi Green Program, students are also provided with an interactive learning program on Environment and Energy conservation wherein they are not only made aware of the judicious utilization of resources but are also made ‘Green Ambassadors’ to take the cause forward in society. Students and Teachers have been trained on various Environment & Energy Conservation topics through interactive sessions, ultimately making them Green Ambassadors. To further the cause of sustainability, more than 8000 saplings have been planted by the students.
Sport inculcates in us the spirit to fight back after a loss, and never give up. This Republic Day, let us wish for a tomorrow where we value failures, and grow to achieve the best for us and India.
When neighbourhood parks resonate with the cheers of children playing a friendly (but serious) cricket match against the setting sun, parents take delight in watching their children play. When their child’s team wins, they celebrate. But even when their child’s team loses, they console and support them. In sport, it is not just success that matters. Equally important is how one deals with loss or failure — when one has to come back and play again the next day, with the same enthusiasm and energy.
Sport has always been an integral part of our country, with a history that goes back a thousand years. The precursors of chess, the ultimate game of strategy, are said to have originated in India. We have been world champions in disciplines as diverse as cricket, hockey, kabaddi, chess, wrestling, badminton, billiards, and more. But there have been times when we have also lost, only to rise again and play to win another day.
This sense of not giving up in the face of adversity inculcates in us a fighting spirit, indomitable by failures. In today’s hyper-competitive world where we are judged by success, we must not forget the importance of failure and the lessons we can learn from it. We all have a right to fail, and there cannot be a better domain to understand its significance than sport. Sport is the greatest teacher of perseverance and determination in the face of repeated failure.
Last year, India fell in love with a “new game”, lawn bowls, as Rupa Rani Tirkey, Pinki, Nayanmoni Saikia and Lovely Choubey brought home the first Commonwealth Games medal in the sport for India. The four of them had started playing in different disciplines. They would have lost a few games in their career and won many times, but they never gave up. They got together to play a sport that was new to them and not known to many. It is this perseverance that helped them achieve success and emerge triumphant. It is this tenacity of spirit that sport brings to an individual.
In a society hardwired to succeed, it is difficult to stay motivated all the time. Everyone has their share of self-doubt and disappointment stemming from failures, but we need to understand that while success may not be guaranteed, we still need to continue playing the game. We must recognise the value of trying without being afraid to try new things. Sport can help us change a fearful mindset to one that is open to any new challenge.
A Mirabai Chanu may fall short of lifting a medal-winning weight once, a PV Sindhu may miss a match-winning shot, a Bajrang Punia may find his grip slipping in a final, a Mary Kom may mistime a knockout punch, and a Virat Kohli may return to the pavilion without scoring. But each one of them returns to the arena, to the court, to the field, to the ring, to try once more, to give their best for themselves — for their team and for their country.
Every champion has their moment of doubt, the occasion for failure, and share of misfortune. However, what is important is their reaction and response to the situation and learning from it to come back stronger. In the end, this is all that counts. India has a large pool of talent across different disciplines. With significant reforms and infrastructure development, the possibilities are endless as we groom the champions of tomorrow. The upcoming inaugural women’s Indian Premier League, for instance, will give youngsters scope to prove their mettle on the world stage.
Tapping talent at the grassroots level and giving them a supportive environment where they can learn, try, fail and triumph are of paramount importance. The hunger for victory has to be balanced by the ability to accept failure with a positive attitude. The lessons that failures teach us to amplify the significance of the next big win and instill resilience. This value of accepting failures as they come, if inculcated at a young age, can open the door to a promising and sustainable future.
Sport is a great leveller. It gives us the freedom to find an avenue to express ourselves, choose to do what we enjoy, and utilise our capabilities to the fullest. Be it a narrow miss at the goal, an “out at 99” in cricket, a defeat in a World Cup final, or an early exit from a league, failures prepare us for victories ahead.
This Republic Day, as we gather to honour our Constitution and the rights it gives us, let us also celebrate our journey through the years, moving forward despite the obstacles, trying, failing occasionally, but most importantly, bouncing back stronger with the collective strength of all citizens working together as a team. Let us wish for a tomorrow where we value failures, learn and grow to achieve the best for us, as well as for the nation.
Bharat Ratna Sachin Tendulkar is former captain of the Indian cricket team The views expressed are personal
MUMBAI: It was a day to remember for children at Happy Feet Home (HFH) as cricket legend Sachin Tendulkar paid a surprise visit at Sion centre in Mumbai on Wednesday to celebrate Christmas early with them.
The centre was started in August 2014 with the aim to provide free of cost emotional, psycho-social, educational/vocational and nutritional support to children and teens with life-threatening and life-limiting illnesses such as HIV, Thalassemia major and Cancer.
It was an ardent wish of the children under-care to meet their idol someday, which the Master Blaster fulfilled duly by joining in the pre-Christmas celebrations.
Earlier, the Sachin Tendulkar Foundation contributed financially to support the centre in healthcare and hygiene, educational or vocational programmes, home visits and Hospital activities.
Happy Feet Home is working closely with Sion Hospital, with the aim of providing holistic day-care services to children under palliative care.
The donation would reach over 400 children for their caretaking.
For the children residing at the centre and the ones under care, it was a dream to meet with Sachin Tendulkar.
He joined the young dreamers for casual interaction and became one among them as laughter and joy filled the air.
The children were elated in the company of the Master Blaster.
New Delhi [India], November 18 (ANI): World Children’s Day was celebrated today in a festive event where children played a friendly futsal match, performed a choreographed dance with leaders and celebrities on their side, sending a fervent message on how important it is for them to feel celebrated, included, and be treated fairly and equally whoever they are and wherever they live.
Hundreds of children gathered in Thyagaraj Indoor Stadium in South Delhi. A team of 20 children played a friendly futsal match with the legendary cricketer and UNICEF Regional Goodwill Ambassador Sachin Tendulkar and celebrated Bollywood Star and UNICEF’s Celebrity Advocate Ayushmann Khurrana as read in a statement by UNICEF.
Legendary cricketer and Regional Ambassador for UNICEF South Asia, Sachin Tendulkar, said, “I’ve always believed that sports liberate us from many shackles and help us be better human beings. It plays a more important role for girls and women as it equips them with more power and confidence to make their mark. Today’s game showed this. UNICEF’s efforts to link play and child rights are commendable. The game is yours as long as you have the passion in your heart.”
Renowned musician Ricky Kej, also a Celebrity Advocate for UNICEF, conducted a musical concert for, about and with children. Nearly a hundred children rendered an art performance creatively depicting unity in diversity, inclusion and equality.
Speaking at the event, Union Secretary, Youth Affairs, Ministry of Youth Affairs and Sports, Meeta Rajivlochan said, “The Ministry of Youth Affairs & Sports focuses on tailored and holistic well-being and development of young people through country-wide volunteering organisations. Let us commit today to ensuring that every child and young person in this country has the resources, skills, opportunities, and spaces to voice their views to lead India to a brighter tomorrow.
In opening remarks, UNICEF Representative to India, Cynthia McCaffrey said, “World Children’s Day is a time for all of us to renew our collective promises for every child, especially for girls, to be included and protected and reach their full potential, unhindered by gender stereotypes, inequalities, and other barriers. When it comes to #ChildRights, there can be only one team! UNICEF India is privileged to support this cross-sectoral movement in India, a country that has made remarkable strides in improving outcomes for its youngest stakeholders and sees children as force multipliers for generational transformations. I thank the Secretary of Youth Affairs and celebrities who joined today and reinforced the message of fighting discrimination and symbolically kicking it out of the park through sports.”
Bollywood actor and UNICEF Celebrity Advocate Ayushmann Khurrana, said, “When we play, we become a team and realise that our determination, passion, and enthusiasm are all that matter. This is what we are here to celebrate. Let’s empower girls and boys to promote equality and inclusion for all children. UNICEF, thank you for organising this event on a theme I care about.”
Two-time Grammy award winner and UNICEF Celebrity Supporter, Ricky Kej along with virtuoso musicians from across the country performed a specially crafted audio-visual experience dedicated to children and future leaders of the world – meant to not only inspire change but also encourage children to tap into their creativity.
Famed Indian sprinter Hima Das joined the children-centred activities of UNICEF Assam in marking World Children’s Day.
A creative art presentation by 100 school children highlighted stories of inclusion and non-discrimination in a captivating dance form.
This World Children’s Day’s theme is on sports as a powerful means to promote inclusion, equality and non-discrimination. Sports also help children develop important life skills such as leadership, discipline, teamwork, tolerance, hard work and cooperation. (ANI)