Legendary Sachin Tendulkar has been adjudged as the world’s 12th ‘Most Admired Man’, as per a survey conducted by YouGov, an internet-based market research and data analytics firm.

This year’s study surveyed more than 42,000 people in 38 countries and territories to compile the list.
Among sporting heroes, Tendulkar is third in the list behind Lionel Messi and Cristiano Ronaldo.

In the list, the iconic batter is ahead of former US president Donald Trump, Bollywood superstars Shah Rukh Khan, Amitabh Bachchan and also present India captain Virat Kohli.

Tendulkar has been associated with UNICEF for more than a decade and was appointed the South Asian ambassador in 2013.

Over the years, Tendulkar has supported several initiatives in health, education, and the sports sector in rural and urban areas across various states in India.

Former Indian cricketer Sachin Tendulkar has joined pre-owned car retailing platform Spinny as a strategic investor and lead brand endorser, the company said in a release on Tuesday. Spinny, however, did not disclose the amount of investment by Tendulkar in the company.

Spinny recently became a Unicorn with the closing of a $283 million Series-E round of funding, which took the total capital raised by the platform to more than 530 million and giving it a valuation of $1.8 billion.
“Spinny has partnered with Indian sporting legend Sachin Tendulkar. Sachin is a strategic investor in the company, as well as lead brand endorser,” the company said in a release.

“Having him onboard with Spinny is absolutely heart-warming, and we are proud to welcome our newest captain of squad Spinny, Sachin Ramesh Tendulkar,” said Niraj Singh, Founder-CEO, Spinny.
The company said it has chosen to work with the universal role model who stands for performance, resilience, and continuous improvement.

“Our country is becoming younger and our ambitions bigger. Entrepreneurs of today are creating solutions that cater to this ambition. I am very happy to be associated with Spinny – a team which aspires to create solutions the right way,” said Tendulkar.

Spinny earlier this year had announced its association with Indian ace shuttler and Olympic medallist PV Sindhu.
Through the coming year, alongside other celebrated Spinny customers, Squad Spinny’s appointed captains will lead a series of marketing initiatives focused on realising the aspirations of a billion car dreams, the company said in the release.