The latest ad film shines a spotlight on a student, as she enters the Unacademy centre cheered on by Sachin Tendulkar and the educators. The visuals captivatingly depict the diverse facets of exam preparation, with Unacademy Educators consistently motivating her to excel. With a soundscore reminiscent of a packed cricket stadium cheering on Sachin Tendulkar, the ad underscores Unacademy Centres unwavering support for every student, encouraging them louder than anyone else.

Learning platform, Unacademy has unveiled a new brand campaign – ‘The Power Behind You’ featuring cricket legend Sachin Tendulkar.

The film shot at an Unacademy Centre, captures Tendulkar and a team of Unacademy educators cheering on a student as she strives to crack her dream exam.

The latest ad film shines a spotlight on a student, as she enters the Unacademy centre cheered on by Sachin Tendulkar and the educators. The visuals captivatingly depict the diverse facets of exam preparation, with Unacademy Educators consistently motivating her to excel.

With a soundscore reminiscent of a packed cricket stadium cheering on Sachin Tendulkar, the ad underscores Unacademy Centres unwavering support for every student, encouraging them louder than anyone else. It conveys the message that with the backing of Unacademy Centres, learners can overcome their fears and doubts, fueled with determination to succeed.

“Partnering with Sachin Tendulkar on this campaign is a testament to our mission to be the relentless force behind the aspirations of every student in this country. His journey symbolises the resilience and excellence we nurture and embodies the spirit of our campaign, ‘The Power Behind You’. We want every learner to know that they have the powerful support system championing their dreams”, said Jagnoor Singh, COO of Unacademy Centres.

Sachin Tendulkar said, “In every challenge in my career, I found strength in the collective cheer and belief of a billion people. This profound support was more than just encouragement, it powered me to push boundaries. I see a parallel in the ambitions of young learners and Unacademy Centre’s endeavour to support them through their journey to success resonates with me on a personal level. I am happy to be on the other side, cheering on these young aspirants. ”

Energy solutions provider Luminous Power Technologies on Thursday announced the inauguration of its solar panel manufacturing factory at Rudrapur in Uttarakhand. Equipped with the latest advancements in solar panel manufacturing, the facility boasts of cutting-edge technology and infrastructure designed to ensure maximum efficiency and minimal environmental impact, a company statement said.

According to the statement, the inauguration event was graced by legendary cricketer and Luminous Brand Ambassador Sachin Tendulkar, accompanied by Preeti Bajaj, CEO & MD, Luminous Power Technologies, and Manish Pant, Chairman of Luminous Board & Executive VP – International Operations, Schneider Electric.

The inauguration of the solar plant marks an important milestone for Luminous, with the company undertaking strategic business decisions to evolve from manufacturing a best-in-class product range in the solar, inverter, and battery categories to building an end-to-end solar energy management ecosystem.

Preeti Bajaj, MD & CEO of Luminous Power Technologies, said in the statement, “Solar will be a significant part of our business, and we see it as a major growth enabler as we aim to double our growth in the next three years.”

The factory, spread over 10 acres, is fully automated and equipped with the latest and cutting-edge solar module manufacturing technologies.

The plant also boasts of being the first in the country to have fully robotic automation capabilities to manufacture high-quality modules. Having the current capacity of 250 MW, the state-of-the-art plant is expandable up to 1 GW, the company said.

Manish Pant, Chairman of Luminous Board & Executive VP – International Operations, Schneider Electric, said in the statement, “This factory is a significant step towards achieving the collective goal of Schneider and Luminous to promote net-zero practices and sustainable energy solutions.”

Luminous Power Technologies has been in business for 35 years.

Cricket legend Sachin Tendulkar has made an undisclosed investment in the Indian Street Premier League (ISPL) and will serve as its core committee member, providing advice on the new T10 cricket league format.

On partnering with the ISPL, Tendulkar stated that the league will offer opportunities to cricket enthusiasts across all age groups. “The exciting format of ISPL formalises a form of cricket that is much played across all age groups. I am looking forward to bringing my experience to the table and contributing to the evolution of this format and the league,” he added.

ISPL aims to connect cricket fans nationwide, showcasing undiscovered talents and potentially paving the way for professional cricket with Tendulkar’s involvement.

Ashish Shelar, Core Committee Member, ISPL, said, “We are honoured to welcome Sachin Sir to the ISPL. His investment in the league is a testament to his belief in the format. Sachin will bring his passion and expertise to ISPL and support the long-term development and growth of the league.”

Amol Kale, Core Committee Member, ISPL, said, “We welcome Sachin Tendulkar to ISPL, a format that is close to our hearts. The ISPL brings a professional league format to the raw and thrilling experience of street cricket, and I look forward to Sachin helping to make our vision for the ISPL a reality. He will add immense value to the ISPL.”

Suraj Samat, Commissioner, ISPL, said, “At ISPL, we are finding talent by allowing everyone to play a professional game of cricket with a tennis ball. Sachin Sir’s insights and guidance will be invaluable in this pursuit as we strive to transform the game at the grassroots level.”

Scheduled to kick off from March 6th to March 15th, 2024, in Mumbai, the inaugural edition of ISPL promises an exciting roster of matches, featuring six competitive teams: Hyderabad, Mumbai, Bengaluru, Chennai, Kolkata, and Srinagar (Jammu and Kashmir).

Indian Street Premier League (ISPL) has also recently announced the Invitation to Bid for the co-ownership across the six teams: Hyderabad, Mumbai, Bengaluru, Chennai, Kolkata, and Srinagar, with bids starting at INR 10 lakhs.

HYDERABAD: Cricketing legend Sachin Tendulkar backed Azad Engineering, which manufactures complex and highly engineered precision forged and machined components, has raised nearly `221 crore from 20 anchor investors on the eve of its `740-crore initial public offering (IPO) opening.

The allocation of 42,13,731 shares for `220.8 crore has been done at an anchor investor allocation price of `524 a share, which is the upper end of the price band of `499-524 per share fixed for the IPO that opens on Wednesday (December 20) and closes on December 22.

The allocation has been done at a premium of `522 per share of `2 face value each. With this nearly 30% of the Hyderabad-based company’s IPO has already been subscribed. The anchor investors include the Abu Dhabi Investment Authority – Monsoon, Nomura Funds Ireland Public Ltd Company – Nomura Funds Ireland-India Equity Fund and Ashoka India Equity Investment Trust LLC, all of whom have been allocated 4,67,572 shares each or a little over 11% each of the anchor investor portion.

The other major anchor investors allocated shares include Nippon Life India Trustee Ltd-Nippon India Small Cap Fund (8.03%), ICICI Prudential Flexicap Fund (6.71%), Kotak Infrastructure & Economic Reform Fund and Kotak Mahindra Trustee Co Ltd-Kotak Business Cycle Fund with 5.55% each

RRP Electronics, a company supported by former cricketer Sachin Tendulkar, revealed its plan on Tuesday to invest Rs 5,000 crore in a semiconductor facility located in Maharashtra over the next five years.

The company did not disclose specifics regarding Tendulkar’s contribution or other shareholders. The announcement came alongside the unveiling of a 25,000 square feet facility in Navi Mumbai on March 23. The event was attended by Tendulkar, retired nuclear physicist Anil Kakodkar, and the company’s founder, chairman, promoter, and chief executive Rajendra Chodankar

RRP Electronics intends to expand its operations beyond the OSAT facility by establishing a research and development center and enhancing its setup to include a multi-line OSAT and a fab foundry.

The company stated, “Embarking on a journey of innovation, RRP Electronics pledges an initial investment of Rs 5,000 crore over the forthcoming five years, with equal vigour and commitment earmarked for phase II.” It plans to utilize government subsidies to bolster the venture, targeting sectors such as automotive, power, electronics, and industrial markets.

Describing it as Maharashtra’s pioneering semiconductor facility, Chodankar highlighted Tendulkar’s role as a “strategic investor” in the company.

Tendulkar expressed his enthusiasm, stating, “We live in exciting times today, when India is building industries that positively impact the world tomorrow. I’m happy to be backing technologies and entrepreneurs who are part of this story.”

The semiconductor sector is known for its capital-intensive nature, and numerous companies have recently announced investments in similar initiatives.

NEW DELHI: The International Cricket Council on Tuesday named legendary Sachin Tendulkar as the ‘Global Ambassador’ for the Cricket World Cup 2023, beginning this Thursday in Ahmedabad.

Sachin, who featured in a record six 50-over World Cups will be unveiling the World Cup trophy before the inaugural clash between England and New Zealand, officially opening the tournament.

“From being a ball boy in 1987 to representing the country in six editions, World Cups have always held a special place in my heart. Winning the World Cup in 2011 is the proudest moment of my cricketing journey,” Tendulkar was quoted as saying in a press release.

“With so many special teams and players set to compete hard in the World Cup here in India, I am excitedly looking forward to this fantastic tournament. Marquee events like the World Cup seed dreams in young minds, I hope this edition too inspires young girls and boys to pick up sports and represent their countries at the highest level.”

The biggest Cricket World Cup ever will also witness an eclectic cast of ICC ambassadors – West Indies legend Vivian Richards, South Africa’s AB de Villiers, England World Cup-winning skipper Eoin Morgan, Australia’s Aaron Finch, Sri Lanka spin great Muttiah Muralitharan, New Zealand’s Ross Taylor, India’s Suresh Raina and ex-captain Mithali Raj and Pakistan all-rounder Mohammad Hafeez.

Claire Furlong, ICC General Manager, Marketing & Communications, said: “It’s a real honour to have Sachin as our Global Ambassador as we celebrate the one-day game and get set for what we know is going to be the biggest Men’s Cricket World Cup ever.

“He is joined by nine fellow legends of the game who will bring the fans closer to the action and we can’t wait for it all to begin.”

MUMBAI: Dubai-based multinational logistics company DP World, which claims to operate the largest logistics network in India, has partnered with Sachin Tendulkar and the International Cricket Council (ICC) to launch a new initiative called ‘Beyond Boundaries’. The five-year initiative will aim to deliver cricket kits and equipment to grassroots cricket clubs around the world. It will see the company distribute 50 repurposed shipping containers among these clubs or stadiums, each filled with essential equipment.

Tendulkar unveiled the first container in Mumbai on Wednesday, ahead of the ICC Men’s Cricket World Cup, which will kick off in Ahmedabad on 5 October. The first DP World container and 40 cricket kits will be placed at the Chikhalikar Sports Club in Palghar, Maharashtra, while another 210 kits will be presented to young cricketers from academies such as Achrekar Cricket Academy and Shivaji Park Gymkhana Academy.

Every container will have 250 bespoke kits, each comprising a cricket bat, helmet, gloves and pads. The containers will also serve a dual purpose as pavilions and include a built-in scoreboard, sun protection and seating, the company said.

Tendulkar said, “Cricket is becoming more global and this initiative supports the growth of the game. We’re focusing on creating cricket spaces and distributing kits in countries where cricket is not as popular. Grassroots initiatives are vital to cricket development. Talent needs nurturing and organisations like DP World must provide the support needed for athletes to thrive.”

These cricket containers will not only provide budding cricketers with a place to rest and pad up, but also a safe space for young girls, who can use them as changing rooms.

While three containers will be distributed in India, the company has not unveiled the list of countries where the other 47 will be sent. Kevin D’Souza, SVP – business development – Middle East, North Africa and India subcontinent, DP World, told Mint, “This allows us to take cricket to the grassroots right across the world and to engage with diverse communities that benefit from our logistics services. So we’re bringing sports and trade together in some way.”

The company has a large network in India, comprising five port terminals, seven rail terminals, five container freight stations, two operational free-trade and warehousing zones in Mumbai and Chennai (and one under construction in Cochin), 92 cities with express logistics centres, and more than 30 container trains. It has invested over $1.2 billion in the country, and in 2018 partnered with the National Investment and Infrastructure Fund (NIIF), India’s first sovereign wealth fund, to create a platform to invest up to $3 billion in rail logistics, multi-modal logistics parks, container freight stations, economic zones, cold-chain infrastructure, and contract logistics.

Under the Beyond Boundaries initiative, the first container design was brought to life by local artist Sadhna Prasad, and pays homage to the Master Blaster himself, with the first 10 containers being inspired by Tendulkar’s legacy.

The initiative will be amplified throughout the course of the tournament via the ICC broadcast, with a bespoke graphic showing that 10 kits will be donated for every 100 runs scored. All kit donations will be made via the containers.

JetSynthesys has announced the launch of the Sachin Saga Pro Cricket mobile game. Building upon the success of the widely acclaimed Sachin Saga Cricket Champions (Sachin Tendulkar’s official cricket game) with over 30 million downloads.

Players across geographies can indulge in a gaming experience as they step into Sachin’s shoes and experience the thrill of batting, bowling, and fielding like a PRO, true to its tagline #ItsPROtime. The game also features a host of modes, including more than 300 batting shots and tournaments across stunning international stadiums of the world.

“The Sachin Saga mobile game franchise has been one of the ways for me to stay connected with cricket fans. Buoyed by the response that Sachin Saga got, the team started working on Sachin Saga Pro Cricket. There are a host of new features which have been added in this version, we hope players enjoy the same,” Sachin Tendulkar, former Indian international cricketer said.

The game features a host of exciting modes like career allowing players to experience the important phases of their journey; Single-player mode enables them to customize matches and gear up with a special kit; through the multiplayer mode players can build and manage their own team while playing real-time one on one matches and the Tournament mode encourages the players to win various leagues and collect trophies. The version also includes more than 300 iconic batting shots and enables players to play tournaments across international stadiums of the world.

“Sachin Saga Pro Cricket offers a highly immersive and realistic experience, capturing the nuances of the sport and the incredible career of Sachin Tendulkar. The launch of this game is another step towards revolutionizing simulated sports and towards our mission of giving India esports exports to the world,” Rajan Navani, founder and CEO, JetSynthesys said.

The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life

Life insurance company Ageas Federal Life Insurance has launched its new brand campaign – ‘Sachinverse’, an optimistic vision of the future.

The campaign launched with a film featuring cricketing legend and brand ambassador, Sachin Tendulkar that highlights how technology will deeply disrupt each and every aspect of life from education to social interaction, to mobility, to household chores and even cricket.

In a virtual ‘Sachinverse’, the different avatars of Sachin Tendulkar take viewers through various scenarios including a virtual cricket stadium, onion-chopping robots, holographic cafes and a driverless car all rendered in a heady mix of animation styles.

Driving home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence, the company stated in the press release.

Karthik Raman, chief marketing officer and head – products, Ageas Federal Life Insurance said, “As we gear up for a very different future, our latest campaign, Sachinverse talks about being prepared for a landscape that is rapidly being reshaped by technology.

“Building on our long-term brand philosophy of #FutureFearless, we continue to remind people that with timely investment in life insurance, they can be adequately prepared for any uncertainties or disruptions that life throws at us,” Raman added.

Twelve years ago on April 2, 2011, the golden moment finally arrived for legendary cricketer Sachin Tendulkar, when he achieved his dream of winning the World Cup after six attempts.

For Tendulkar, the journey began in 1983 when he started out like a rough diamond before he reached icon status in the world of sports winning that trophy.

On the anniversary of India’s 2011 World Cup victory, Tanishq, one of India’s leading retail jewellery brand that is owned by the Tata Group, unveiled ‘Celeste x Sachin Tendulkar’ solitaire collection. The 100 limited edition solitaire collection pays homage to the Master Blaster’s achievements celebrating his 100 international centuries and the unifying spirit of cricket.

Each solitaire piece—the range includes rings, earrings and bracelets for men and women—is crafted with a diamond-cutting technology that is protected by no less than six patents. The limited edition falls under 0.006 percent of solitaires available worldwide in the D-Flawless 1 Carat category.

A finger ring designed to reflect 11 hands holding the World Cup trophy is a special one for Tendulkar from the edition. “The 2nd of April 2011 was the best cricketing day of my life. And that is what it reminds me of when I look at this ring,” the cricketer revealed at the launch that .

Just like it took a team effort to win that faithful day, so is his collaboration with team Tanisqh to bring something rare and innovative.

“There were multiple guys around us who polished our careers,” Tendulkar said at the launch. “And we all individuals got together as a team and did something special.”

“This is a collection of diamonds that actually goes across the board called Celeste and due to the patented technology, which makes the light properties of solitaire extremely rare and exclusive,” says Arun Narayan, VP—Category, Marketing & Retail, Tanishq, Titan Company Limited. “What really sets them apart is the light properties.”

When Tanishq was looking for people whose achievements reflected these properties of excellence and brilliance, Sachin Tendulkar was the natural choice. “Even after a decade or 11 years, nobody has come close,” said Narayan. “So, for us, that was a marker of what we wanted to communicate.”

The partnership between Tanishq and Tendulkar is in a way rare as something like this has not been done before with a male athlete in India.

While there is currently nothing to compare it to, there is potential for such a collaboration to have a significant impact on the conscious Indian diamond market, according to Prasad Kapre, managing partner of Blue Skies Business Management Group. Kapre was previously associated with diamond company DeBeers for 14 years (1995-2008), heading its trade marketing in India and was responsible for launching brands such as Nakshatra, Arisia and Asmi. “I personally feel there is tremendous scope,” he says. “And there’s a lot that can be done with the athletes because cricket is also one of the religions in India and that’s why it works very well.”

As of today, there are just 112 diamonds across the world that are currently D flawless, of which Kapre says almost 100 are going to be Tanishq under this, which makes this a great association.

Limited edition pieces associated with an iconic athlete could even draw a bigger consumer base of jewellery buyers who aspire to be part of the glory of any Indian athlete. “And if it’s a limited edition, then all the more because then you know you are the only one who has that piece,” says Kapre.