NEW DELHI: The International Cricket Council on Tuesday named legendary Sachin Tendulkar as the ‘Global Ambassador’ for the Cricket World Cup 2023, beginning this Thursday in Ahmedabad.

Sachin, who featured in a record six 50-over World Cups will be unveiling the World Cup trophy before the inaugural clash between England and New Zealand, officially opening the tournament.

“From being a ball boy in 1987 to representing the country in six editions, World Cups have always held a special place in my heart. Winning the World Cup in 2011 is the proudest moment of my cricketing journey,” Tendulkar was quoted as saying in a press release.

“With so many special teams and players set to compete hard in the World Cup here in India, I am excitedly looking forward to this fantastic tournament. Marquee events like the World Cup seed dreams in young minds, I hope this edition too inspires young girls and boys to pick up sports and represent their countries at the highest level.”

The biggest Cricket World Cup ever will also witness an eclectic cast of ICC ambassadors – West Indies legend Vivian Richards, South Africa’s AB de Villiers, England World Cup-winning skipper Eoin Morgan, Australia’s Aaron Finch, Sri Lanka spin great Muttiah Muralitharan, New Zealand’s Ross Taylor, India’s Suresh Raina and ex-captain Mithali Raj and Pakistan all-rounder Mohammad Hafeez.

Claire Furlong, ICC General Manager, Marketing & Communications, said: “It’s a real honour to have Sachin as our Global Ambassador as we celebrate the one-day game and get set for what we know is going to be the biggest Men’s Cricket World Cup ever.

“He is joined by nine fellow legends of the game who will bring the fans closer to the action and we can’t wait for it all to begin.”

MUMBAI: Dubai-based multinational logistics company DP World, which claims to operate the largest logistics network in India, has partnered with Sachin Tendulkar and the International Cricket Council (ICC) to launch a new initiative called ‘Beyond Boundaries’. The five-year initiative will aim to deliver cricket kits and equipment to grassroots cricket clubs around the world. It will see the company distribute 50 repurposed shipping containers among these clubs or stadiums, each filled with essential equipment.

Tendulkar unveiled the first container in Mumbai on Wednesday, ahead of the ICC Men’s Cricket World Cup, which will kick off in Ahmedabad on 5 October. The first DP World container and 40 cricket kits will be placed at the Chikhalikar Sports Club in Palghar, Maharashtra, while another 210 kits will be presented to young cricketers from academies such as Achrekar Cricket Academy and Shivaji Park Gymkhana Academy.

Every container will have 250 bespoke kits, each comprising a cricket bat, helmet, gloves and pads. The containers will also serve a dual purpose as pavilions and include a built-in scoreboard, sun protection and seating, the company said.

Tendulkar said, “Cricket is becoming more global and this initiative supports the growth of the game. We’re focusing on creating cricket spaces and distributing kits in countries where cricket is not as popular. Grassroots initiatives are vital to cricket development. Talent needs nurturing and organisations like DP World must provide the support needed for athletes to thrive.”

These cricket containers will not only provide budding cricketers with a place to rest and pad up, but also a safe space for young girls, who can use them as changing rooms.

While three containers will be distributed in India, the company has not unveiled the list of countries where the other 47 will be sent. Kevin D’Souza, SVP – business development – Middle East, North Africa and India subcontinent, DP World, told Mint, “This allows us to take cricket to the grassroots right across the world and to engage with diverse communities that benefit from our logistics services. So we’re bringing sports and trade together in some way.”

The company has a large network in India, comprising five port terminals, seven rail terminals, five container freight stations, two operational free-trade and warehousing zones in Mumbai and Chennai (and one under construction in Cochin), 92 cities with express logistics centres, and more than 30 container trains. It has invested over $1.2 billion in the country, and in 2018 partnered with the National Investment and Infrastructure Fund (NIIF), India’s first sovereign wealth fund, to create a platform to invest up to $3 billion in rail logistics, multi-modal logistics parks, container freight stations, economic zones, cold-chain infrastructure, and contract logistics.

Under the Beyond Boundaries initiative, the first container design was brought to life by local artist Sadhna Prasad, and pays homage to the Master Blaster himself, with the first 10 containers being inspired by Tendulkar’s legacy.

The initiative will be amplified throughout the course of the tournament via the ICC broadcast, with a bespoke graphic showing that 10 kits will be donated for every 100 runs scored. All kit donations will be made via the containers.

JetSynthesys has announced the launch of the Sachin Saga Pro Cricket mobile game. Building upon the success of the widely acclaimed Sachin Saga Cricket Champions (Sachin Tendulkar’s official cricket game) with over 30 million downloads.

Players across geographies can indulge in a gaming experience as they step into Sachin’s shoes and experience the thrill of batting, bowling, and fielding like a PRO, true to its tagline #ItsPROtime. The game also features a host of modes, including more than 300 batting shots and tournaments across stunning international stadiums of the world.

“The Sachin Saga mobile game franchise has been one of the ways for me to stay connected with cricket fans. Buoyed by the response that Sachin Saga got, the team started working on Sachin Saga Pro Cricket. There are a host of new features which have been added in this version, we hope players enjoy the same,” Sachin Tendulkar, former Indian international cricketer said.

The game features a host of exciting modes like career allowing players to experience the important phases of their journey; Single-player mode enables them to customize matches and gear up with a special kit; through the multiplayer mode players can build and manage their own team while playing real-time one on one matches and the Tournament mode encourages the players to win various leagues and collect trophies. The version also includes more than 300 iconic batting shots and enables players to play tournaments across international stadiums of the world.

“Sachin Saga Pro Cricket offers a highly immersive and realistic experience, capturing the nuances of the sport and the incredible career of Sachin Tendulkar. The launch of this game is another step towards revolutionizing simulated sports and towards our mission of giving India esports exports to the world,” Rajan Navani, founder and CEO, JetSynthesys said.

The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life

Life insurance company Ageas Federal Life Insurance has launched its new brand campaign – ‘Sachinverse’, an optimistic vision of the future.

The campaign launched with a film featuring cricketing legend and brand ambassador, Sachin Tendulkar that highlights how technology will deeply disrupt each and every aspect of life from education to social interaction, to mobility, to household chores and even cricket.

In a virtual ‘Sachinverse’, the different avatars of Sachin Tendulkar take viewers through various scenarios including a virtual cricket stadium, onion-chopping robots, holographic cafes and a driverless car all rendered in a heady mix of animation styles.

Driving home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence, the company stated in the press release.

Karthik Raman, chief marketing officer and head – products, Ageas Federal Life Insurance said, “As we gear up for a very different future, our latest campaign, Sachinverse talks about being prepared for a landscape that is rapidly being reshaped by technology.

“Building on our long-term brand philosophy of #FutureFearless, we continue to remind people that with timely investment in life insurance, they can be adequately prepared for any uncertainties or disruptions that life throws at us,” Raman added.

Twelve years ago on April 2, 2011, the golden moment finally arrived for legendary cricketer Sachin Tendulkar, when he achieved his dream of winning the World Cup after six attempts.

For Tendulkar, the journey began in 1983 when he started out like a rough diamond before he reached icon status in the world of sports winning that trophy.

On the anniversary of India’s 2011 World Cup victory, Tanishq, one of India’s leading retail jewellery brand that is owned by the Tata Group, unveiled ‘Celeste x Sachin Tendulkar’ solitaire collection. The 100 limited edition solitaire collection pays homage to the Master Blaster’s achievements celebrating his 100 international centuries and the unifying spirit of cricket.

Each solitaire piece—the range includes rings, earrings and bracelets for men and women—is crafted with a diamond-cutting technology that is protected by no less than six patents. The limited edition falls under 0.006 percent of solitaires available worldwide in the D-Flawless 1 Carat category.

A finger ring designed to reflect 11 hands holding the World Cup trophy is a special one for Tendulkar from the edition. “The 2nd of April 2011 was the best cricketing day of my life. And that is what it reminds me of when I look at this ring,” the cricketer revealed at the launch that .

Just like it took a team effort to win that faithful day, so is his collaboration with team Tanisqh to bring something rare and innovative.

“There were multiple guys around us who polished our careers,” Tendulkar said at the launch. “And we all individuals got together as a team and did something special.”

“This is a collection of diamonds that actually goes across the board called Celeste and due to the patented technology, which makes the light properties of solitaire extremely rare and exclusive,” says Arun Narayan, VP—Category, Marketing & Retail, Tanishq, Titan Company Limited. “What really sets them apart is the light properties.”

When Tanishq was looking for people whose achievements reflected these properties of excellence and brilliance, Sachin Tendulkar was the natural choice. “Even after a decade or 11 years, nobody has come close,” said Narayan. “So, for us, that was a marker of what we wanted to communicate.”

The partnership between Tanishq and Tendulkar is in a way rare as something like this has not been done before with a male athlete in India.

While there is currently nothing to compare it to, there is potential for such a collaboration to have a significant impact on the conscious Indian diamond market, according to Prasad Kapre, managing partner of Blue Skies Business Management Group. Kapre was previously associated with diamond company DeBeers for 14 years (1995-2008), heading its trade marketing in India and was responsible for launching brands such as Nakshatra, Arisia and Asmi. “I personally feel there is tremendous scope,” he says. “And there’s a lot that can be done with the athletes because cricket is also one of the religions in India and that’s why it works very well.”

As of today, there are just 112 diamonds across the world that are currently D flawless, of which Kapre says almost 100 are going to be Tanishq under this, which makes this a great association.

Limited edition pieces associated with an iconic athlete could even draw a bigger consumer base of jewellery buyers who aspire to be part of the glory of any Indian athlete. “And if it’s a limited edition, then all the more because then you know you are the only one who has that piece,” says Kapre.

A sheer amalgamation of brilliance and rarity, a collection brilliant by design crafted with multitude of sparkling nano-facets. Tanishq, India’s largest jewellery retail brand from the house of Tata has launched a glorious solitaire collection ‘Celeste x Sachin Tendulkar’. The collection crafted with utmost care, precision and perfection pays a tribute to the legend’s remarkable achievements celebrating Master Blaster’s 100 international centuries, during this 50th birthday year.

This 100 limited edition solitaire collection is much like the legend it celebrates, representing pinnacle of excellence. Each piece in this collection shines with unmatched brilliance, scintillation, and fire unleashing infinite flashes of colour from these handcrafted diamonds. In the universe of diamonds, Celeste solitaires reign as the undisputed crown jewel of all jewels. The pieces in this uber- premium collection are crafted with revolutionary diamond cutting technology, protected by no less than six patents, the Celeste solitaire is a result of a ground-breaking innovation in the realm of diamond cutting.

‘Tanishq Celeste x Sachin Tendulkar’ includes an array of spectacular designs for both women and men, including rings, earrings and bracelets. Each piece in Tanishq Celeste is handcrafted to perfection and designed to capture the essence of Sachin Tendulkar’s style and personality. This oh-so appealing collection from the house of Tanishq boasts use of the highest clarity grade, characterized by an absence of any inclusions or blemishes even under 10X magnification. These magnificent solitaire pieces are a symbol of excellence, brilliance, rarity, love and a celebration of life’s most precious moments. This exclusive line of Solitaires speaks elegance, timelessness and panache exquisitely crafted in statement forms like no other.

Speaking on the launch of this magnificent collection, Mr. Arun Narayan, VP – Category, Marketing & Retail, Tanishq, Titan Company Limited said “The launch of Tanishq Celeste is momentous as we are delighted to present the most exquisitely crafted solitaire diamonds that shine with unmatched brilliance, scintillation & fire. These diamonds in addition to being sourced from the best across the world, graded in over 60 criteria of excellence, feature what has been called the biggest innovation in diamond cutting in over a century. Every Tanishq Celeste diamond imbued with this patented technology features thousands of invisible nano prisms that enhances the light performance and ensures unmatched brilliance, making Tanishq Celeste truly “a cut above”

And, to enhance the preciousness of Celeste, we are elated to partner with Sachin Tendulkar, an icon of excellence & brilliance and a man of impeccable style & sophistication. As the epitome of excellence and brilliance, we are delighted to present 100 limited edition ‘Sachin x Celeste’ solitaires that fall under 0.006% of Solitaires available worldwide in the D-Flawless 1 Carat category.

These are “the most precious of 1 carat diamonds in the world at this time”, to celebrate a decade of Sachin’s century of centuries, that remains the pinnacle of excellence & brilliance in world cricket. Further, like the master blaster himself, Celeste diamonds were born special but needed to be crafted and designed to perfection. To commemorate this journey, every Sachin x Celeste special edition solitaire comes with an exclusive coffee table book, “Sachin, Brilliant by Design!”

Speaking on the collaboration, Mr. Sachin Tendulkar said, “It’s been a pleasure partnering with Tanishq to create this exclusive limited-edition collection and bringing it to life. Tanishq has been a revered brand known for its design intricacy, trust factor and great customer connect. The Tanishq Celeste is a carefully curated innovative collection that celebrates the unifying spirit of cricket as well. I hope this partnership opens up newer avenues to celebrate excellence among the consumers.”

The campaign is about how people go far for love, for dreams, or for themselves and in the true IPL spirit, for their squad.

Spinny, a full-stack used car buying and selling platform in India, has launched its Indian Premier League (IPL) campaign featuring Sachin Tendulkar, along with Anil Kumble and Yuvraj Singh.

The campaign is about how people go far for love, for dreams, or for themselves and in the true IPL spirit, for their squad, the company stated in the press release.

‘Go Far For Your Squad’ is about the cricketers taking a road trip in a Spinny SUV. A boys trip all cricket lovers would do anything to be a part of.

The films will be released during the IPL 2023, scheduled to take place between March 31 to May 28, 2023.

Tendulkar said, “Spinny strives to offer delightful car buying and selling experiences through the timeless values of trust, transparency, and integrity. Being a passionate car lover, it has been wonderful working with the team on campaigns that reflect the warm emotions behind car ownership and driving.”

“This time, we decided to take Yuvraj and Anil with us on a memorable trip. We had a great time shooting the films, and I hope these rekindle memories about friendship and togetherness amongst the audience,” Tendulkar added.

Niraj Singh, founder and chief executive officer of Spinny, said , “We’re taking forward the brand story, ‘Go Far’ across internal and external touch points including the IPL campaign. IPL is all about team spirit, entertainment and supporting your players and teams. We wanted this feeling to be expressed in a fun, light-hearted way that connects with our customers, while enjoying their favourite games, this season. ‘Go far’ for your squad calls out to support your teams, your choices and the ones who matter.

“All about being a team player, doing what others want, and going far for the squad, as Sachin Tendulkar took his boys on a road trip. With Spinny, we’d go that extra mile, go far at every step to make it happen for each of our customers, including Sachin Tendulkar and his squad. A car is a special purchase for a home and our endeavour is to make it extra special for each of our customers,” Singh added.

The films are conceptualised by Tanya Mahendru, Spinny’s creative partner.

“For the IPL, we wanted to stitch a narrative with our brand ambassador. While the young ones strive to make it big this season, these three boys do the opposite – they take a road trip, make new memories outside the world of cricket; the car is a facilitator and a spectator on this boys trip. We wanted to show them all in a never before seen light – more real, bantering, unrestrained and doing little things for the squad. The essence of ‘Go far’ for your squad is about being a team player, one with the spirit of sport and also friendship.”

The films are produced by Tiger Baby.

Zoya Akhtar, founder of Tiger Baby, said, “This is Tiger Baby’s first commercial ad film and we couldn’t have been happier than it being a collaboration with Spinny. As a studio we aim to tell stories and entertain across all formats and this campaign helped set that up beautifully. We’re looking forward to more such collaborations.”

Arjun Varain Singh, director of the films, said, “It was refreshing to find a concept that was fun and aimed to make its audiences smile. And for us the only way to do that was to have fun shooting and to make sure our cricketing legends felt the same way. So we did. And I hope audiences are able to get in on it!”

Watch the ad here:

What makes this year’s TATA IPL even more special now is Sachin Tendulkar’s clarion call to create history by watching the TATA IPL on JioCinema

Mumbai: Season 16 of the TATA IPL is upon us, and fans are gearing up to catch all the live action of what is expected to be a historic season for many reasons. What has made it even more special now is Sachin Tendulkar’s clarion call to create history by watching the TATA IPL on JioCinema. In two separate videos, cricket’s greatest icon is seen telling fans he will watch TATA IPL nowhere else but on JioCinema in one and throws down the gauntlet to digital India, asking them to join in for setting an unprecedented record in another.

In the video, the Master Blaster alludes to India is seeing a paradigm shift in the way it consumes live sport. JioCinema has disrupted the status quo even further by giving fans the option to access a suite of immersive fan-first digital offerings for the TATA IPL. It will elevate every fan’s viewing experience by giving them unprecedented control over how, when, and where they watch their favourite teams and players. Sachin’s charge to fans of the game is rooted in his vision for accelerating digital sports viewership in India, beginning with the TATA IPL.

JioCinema’s presentation of the TATA IPL is expected to pack a punch for myriad reasons, many of which are going to be a first for the league. For one, JioCinema is streaming the high-octane league to Jio, Airtel, Vi, BSNL and all other subscribers for free. Viewers will be able to enjoy their favourite TATA IPL stars and teams in action in 4K for the first time, and can toggle between camera angles at will, using the multi-cam viewing option. The popular ‘hype’ feature is back which will allow users to check team scoring rates, batsmen’s scoring areas, bowlers’ heat maps and a plethora of statistics at their fingertips in parallel with live action.

To add to the cricket fever, JioCinema has unveiled a battery of superstars in its expert panel. Indian Premier League champions, title-winning mentors, all-time stats leaders and future hall-of-famers like Suresh Raina, Chris Gayle, AB de Villiers, Anil Kumble, Robin Uthappa, RP Singh, Zaheer Khan, Eoin Morgan, Graeme Smith, and Scott Styris headline JioCinema’s star-studded expert panel, bringing fans the most comprehensive, immersive, and in-depth coverage of the 2023 edition across 16 unique feeds.

Fans will be able to catch the live action in 12 different languages and four additional feeds including the Insiders feed, Hangout feed, Fantasy feed, and Fanzone feed, each having a world of difference from the other.

JioCinema’s coverage of the TATA IPL kicks off on 31st March, 2023 from 5 PM as MS Dhoni’s Chennai Super Kings takes on Hardik Pandya’s Gujarat Titans at the Narendra Modi Stadium in Ahmedabad.

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Savlon Swasth has announced the appointment of cricketer Sachin Tendulkar as a ‘hand ambassador’.

The soap brand aims to inspire consumers to practice proper handwashing habits and develop a culture of hand hygiene for a healthier nation.

Conceptualised by Ogilvy, the film features Tendulkar’s hand as the protagonist – bringing the importance of hand hygiene to everyone’s notice and reminding people in his inimitable style, to remember to wash their hands.

Sameer Satpathy, divisional chief executive, personal care products business, ITC, said,
“Washing hands with soap or handwash is a critical part of everyday hygiene, which helps us maintain overall health. This needs continuous emphasis and engagement to build healthy habits for children in particular and society at large. Savlon Swasth India Mission has been at the forefront of enabling this behavioural change in hand hygiene. We are very happy to have Sachin on board, who himself has been a strong advocate of this practice as the ‘hand ambassador’ for Savlon Swasth India Mission.”

Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers, Ogilvy India, said, “It takes a tremendously brave client to sign a huge celebrity and never show him. But that’s the kind of partnership we have always had with Savlon and this helps us do some of our bravest work. Hand Ambassador is a quirky idea but at the same time, it makes a very powerful point. It is mad but super relevant. We want to mention our ECD Nassar Hussami who championed this idea and our director Harshik, who worked hard to get the result we wanted. None of this would have been possible if the boss, Sachin Tendulkar didn’t agree to partner with us. We were chuffed when he heard the idea and said, ‘I love it’. Here’s hoping people love this idea as much as we do.”

Ageas Federal Life Insurance has launched its latest campaign – ‘Dreams’ featuring its brand ambassador, Sachin Tendulkar. It aims to inspire parents to recognise their child’s unique dreams and encourages them to nurture these dreams at every stage of their life.

The campaign is digital-led and has been conceptualised and created in partnership with VMLY&R India.

The film shows a young boy carrying the physical form of his dream with him. The ‘dream’ can be seen just by him until he meets Tendulkar who tells him that he too can see the dream as he himself once dreamt of being different things.

With the help of VFX and various animated storytelling tools, the campaign film helps to bring the young kid’s dreams to life. It highlights a child’s perspective while also giving out a message to parents.

Karthik Raman, chief marketing officer, Ageas Federal Life Insurance said, “We want to empower parents with the tools and information to make the right financial decisions that will benefit their kids. Our latest campaign is a unique approach to take as an insurance company because it tells a heartfelt story of a young hopeful child and his vivid yet evolving dream.”

“he fact that a child’s dream keeps evolving is what makes financial planning even more crucial to navigate tough economic times and unforeseen circumstances,” Raman added.