Sachin Tendulkar is the goodwill ambassador to UNICEF

Yes, you read it right!

The former Indian cricketer Sachin Tendulkar led the Indian cricket team called ‘Team Blue’ in a match with Nepal’s ‘Team Red’ led by former Nepali cricket captain Binod Das.

That was an 8-over friendly match between the two sides at the Tribhuvan University Grounds on November 16, 2019.

Master Blaster Sachin Tendulkar was in Nepal to play cricket.

With a 7-run contribution, Sachin led his team to victory against Das’ team in winning the 45-run target at loss of 4 wickets.

Let Them Fly’

UNICEF organized this event marking the 30th anniversary of the ratification of ‘Convention on Children’s Rights Convention’.

Addressing he ceremony, Sachin urged parents and caregivers to allow and support children in achieving what they love.


Sachin is also the goodwill ambassador to UNICEF.

The Indian cricketer also offered special prayers at the Pashupathinath temple.

As part of his visit, Sachin met the PM KP Sharma Oli. “Pleased to meet Sachin, a famous cricket player, and UNICEF goodwill ambassador today. He appreciated the efforts undertaken by Nepal for the promotion of the rights of the children and their welfare,” Oli tweeted.

Sachin Tendulkar, Rahul Dravid, Sunil Gavaskar, P.V. Sindhu along with other stars of Indian sports will attend the historic pink-ball Test match in Kolkata.

Sachin Tendulkar, Sunil Gavaskar and Kapil Dev attend India’s first-ever day-night Test match against Bangladesh starting November 22 in Kolkata on Friday.

The iconic Eden Gardens is all set to witness a musical extravaganza in the presence of former cricketers, celebrities and politicians during India and Bangladesh’s first-ever pink ball Test.

The Cricket Association of Bengal (CAB) also plans to felicitate sporting stars, including Olympic champion Abhinav Bindra, Sania Mirza, P.V. Sindhu and six-time boxing world champion M.C. Mary Kom among others.

According to BCCI President Sourav Ganguly, the second Test of the two-match series will be one to remember.

“Sachin (Tendulkar), (Sunil) Gavaskar, Kapil (Dev), Rahul (Dravid), Anil (Kumble) everyone will be there. In tea time, there will be carts going around the stadium with former captains in them,” Ganguly said here on Wednesday.

“There is a musical performance at tea time and at the end of the day there is a felicitation. Both the teams, former captains, Prime Minister Sheikh Hasina, Chief Minister will be there.

“Runa Laila will be performing, Jeet Ganguly will be performing. I am very excited. Just see the excitement, four days are already sold out in a Test match,” he added.

Asked whether after the Eden Test, India will play a day-night Test in its upcoming tour to Australia in January next year, Ganguly replied: “We will see.”

The CAB and BCCI have put in place several plans to mark India’s maiden pink ball Test.

Bangladesh Prime Minister Sheikh Hasina is expected to ring the ‘Eden Bell’ along with West Bengal Chief Minister Mamata Banerjee on the first day of the match.

Besides, a host of sporting starts, including star shuttler P V Sindhu, chess ace Viswanathan Anand and tennis sensation Sania Mirza are expected to grace the occasion.

As per plans, paratroopers are expected to fly into Eden to hand a pink ball each to captains Virat Kohli and Mominul Haque just before the toss.

The CAB has also organised a talk show featuring the ‘Fabulous Five’ of Indian cricket — Sourav Ganguly, Sachin Tendulkar, Rahul Dravid, Anil Kumble and V. V. S Laxman during the 40-minute dinner break. They will talk about the historic 2001 Test win against Australia at the Eden.

As part of the brand’s ongoing ‘Shaving Stereotypes’ theme, Gillette has launched a new campaign in India called “Man Enough” created by Grey India.

The film focuses on a chapter in the life of army veteran Manoj Kumar Sinha who was injured during combat but held back tears through his recovery because his father taught him that showing emotion was not what men do.

“As a leading male brand and advocate for men, Gillette believes in igniting conversations that raise and inspire the future generation,” said Grey Group India chief creative officer Sandipan Bhattacharyya. “We want men breaking free of notions that crying makes them weaker. It takes courage to show your vulnerability”

The campaign is part of a broader theme by Gillette which was exemplified by Indian cricketer Sachin Tendulkar who posted to his over 30 million fans on Twitter an image titled “To the Men of Today, and Tomorrow.”

Sachin Tendulkar has inaugurated a solar energy-based computer lab in a school in Bhiwandi and also interacted with the students

Cricket legend Sachin Tendulkar inaugurates a solar-energy based computer lab in a school in Bhiwandi, Maharashtra. He interacted with the students there along with taking selfies. Recently, a school in Badlapur also turned to solar-powered computer labs.

In a 45-second video shared on Twitter, Tendulkar can be seen playing carrom and interacting and sharing jokes with the women inmates.

Legendary Indian batsman Sachin Tendulkar on Thursday spent some time with the inmates of St. Anthony’s Old Age Home located in Bandra here on the occasion of National Sports Day.

In a 45-second video shared on Twitter, Tendulkar can be seen playing carrom and interacting and sharing jokes with the women inmates. 

“Spent some time with these wonder women at the St. Anthony’s Old Age Home, felt blessed by the love shown by them. Their excitement to play carrom knew no bounds,” Tendulkar tweeted

“As rightly said by our honourable Prime Minister Narendra Modi, sports and fitness is for all,” he added.

Meanwhile, ace boxer Mary Kom also shared a video in which she can be seen practising at a beach. 

Earlier in the day, Prime Minister Modi launched the Fit India Movement at the Indira Gandhi National Stadium in New Delhi and urged citizens to inculcate sports and fitness in their day-to-day lives. 

“Fitness has always been an integral part of our culture. But, there is indifference towards fitness issues now. A few decades back, a normal person would walk 8-10km in a day, do cycling or run,” Modi said.

Mixed with anecdotes and jokes and drawing parallels from everyday life, the Prime Minister’s speech stressed the importance of fitness.

Modi also paid tributes to hockey legend Major Dhyan Chand. 

“I extend my wishes to all of you on National Sports Day. It was on this day that India got a sports star like Major Dhyan Chand who left the world spell-bound. Today is also the day to congratulate our young players, who are constantly giving new glory to the tricolour on the world stage,” Modi said.

“Be it badminton, tennis, athletics, boxing, wrestling or other sports, our players are giving new wings to our expectations and aspirations. The medals won by them are a result of their austerity and it is also a measure of new India’s new passion and new confidence,” he added.

NAVI MUMBAI: Giving his own example, cricket icon Sachin Tendulkar on Tuesday exhorted youngsters not to take short cuts in life if they are to avoid getting “exposed in front of the world”. “In my life I have learnt so many things, one thing which I possibly missed out, talking about discipline, concentration, focus, planning, execution, but above all I think there were number of occasions when I was not able to perform to my expectations,” Tendulkar said.

“I failed also, but sport and right team taught me to get back on my feet again and not find short cuts. There will be tough challenges along the way (but) don’t cheat (otherwise) you will get exposed in front of the whole world.”

Tendulkar, along with former England captain Mike Gatting and Mumbai Cricket Association (MCA) president Vijay Patil, launched the ‘Tendulkar Middlesex Global Academy DY Patil Sports Centre’ in Nerul.

The batting great also recalled the contribution made by his brother Ajit and the late Ramakant Achrekar , his coach.

“I started discussing cricket with my brother from day one of my career and even on the last day of my career when I was dismissed, we were still discussing how I got dismissed and what could I have done, knowing that I may not go out to bat again. So his contribution is invaluable.”

Tendulkar also spoke about ‘Achrekar sir’, who taught him at the Shivaji Park ground in central Mumbai.

“The second person my coach Ramakant Achrekar Sir, I miss him today. He has played a huge role in my life in making me who I am today.

“Those childhood experiences will stay with me and what he did for me, not just for me, but I have got another India player – Vinod Kambli , we both thought of Achrekar sir today and this is a big step in my life because the game has given me everything.”

He said that he grew watching up Mike Gatting, who played 79 Tests for England, and later played against him.

“I have got a world class player sitting next to me Mike Gatting, I grew up watching him and also had privilege to play against him,” added Tendulkar.

He also batted for a fit and healthy India.

“We should push ourselves to play some sport, adopt some sport, it could be for fun. The dream is to transform India from a sports-loving nation to sports playing nation.

“It is all about health, keeping good health and leading new lifestyle,” urged Tendulkar, who has spoken about it on multiple platforms.

He also said that students should maintain a balance between studies and sports.

“I will say it is important to focus on both the things. It is important to have a balance. When you are on the ground think about it and when you are studying, think about that.

“I want to give message to parents that be it studies or sports, don’t put pressure on kids,” he signed off.

The ‘Mutual Funds Sahi Hai’ campaign is an effort by AMFI to spread awareness and information about investments in mutual funds. SEBI does not allow celebrity engagement for mutual fund and asset management brands. However, at an industry level, it has allowed the use of celebrities to spread awareness about investment avenues like mutual funds. ​​…

The Association of Mutual Funds in India (AMFI) announced that it had signed cricketing icons, Sachin Tendulkar and M S Dhoni for their ‘Mutual Funds Sahi Hai’ campaign, to help create awareness about Mutual Funds, as the preferred investment option.

Nilesh Shah, chairman, AMFI said, ‘Sachin Tendulkar and M S Dhoni evoke unstinted trust and high dependability, and their longer-term orientation in their respective cricketing careers, has been akin to retail investors having equally longer-term approach towards investment. Longer-term approach be it, in cricketing career or in Mutual Fund investments can deliver rich dividends be it for cricketers or investors, alike.”

N S Venkatesh, chief executive, AMFI added: “After three years of Mutual Funds Sahi Hai campaign, we at AMFI felt that the time is right to take the conversation with the retail investors across the country to the next level, by engaging the cricketing icons.”

“On behalf of the mutual fund industry, I thank SEBI for taking a considerate view on allowing the engagement of celebrities, at the industry level,” he added.

SEBI does not allow celebrity engagement for mutual fund and asset management brands. However, at an industry level, it has allowed the use of celebrities to spread awareness about investment avenues like mutual funds.

AMFI is dedicated to developing the Indian mutual fund industry on professional, healthy and ethical lines and to enhance and maintain standards in all areas with a view to protecting and promoting the interests of mutual funds and their unit holders. AMFI, the association of SEBI registered mutual funds in India of all the registered asset management companies, was incorporated on August 22, 1995, as a non-profit organisation.

Tendulkar said, “I am excited to be associated with the Mutual Funds Sahi Hai initiative, through AMFI, to help create awareness about Mutual Funds. Discipline and longer-term approach is the cornerstone towards achieving success, be it in any sport and likewise in personal investing.”

Dhoni said, “I take great pride in being associated with the “Mutual Fund Sahi Hai’ campaign. Having goal-based approach, starting early, staying disciplined and not being fazed by volatility, are the four mantras, I have always followed, be it in my cricketing career or in personal money management.”

The ‘Mutual Funds Sahi Hai’ campaign is an effort by AMFI to spread awareness and information about investments in mutual funds. It has deployed numerous communication touch points for the same over the past few months, across TV, digital and out-of-home.

On Sunday, February 2, over 12,000 runners will be participating in the fourth edition of the IDBI Federal Life Insurance Kolkata Full Marathon.

On Sunday, February 2, over 12,000 runners will be participating in the fourth edition of the IDBI Federal Life Insurance Kolkata Full Marathon, an event which will be flagged off by IDBI’s brand ambassador Sachin Tendulkar. Runners from across the country have registered for the marathon, which will start from the Rangers Maidan on Red Road. The four categories this year include the Full Marathon, Half Marathon, Timed 10K and 5k Fun Run.

“Every year the IDBI Federal Life Insurance Kolkata Full Marathon has had something special to offer. This year too, we will see a diverse range of runners participating across the race categories which is very encouraging. Events like the IDBI Federal Life Insurance Kolkata Full Marathon play a huge role in influencing people to embrace a healthy way of life,” Tendulkar was quoted as saying by IANS.

“We are steadily moving in the direction of transforming India from a sports-loving nation to a sports playing nation,” the former India captain added.

This year, the marathon has also invited runners from around 10 corporates, including 30 children from Dakshini Prayash, an NGO that works with under-privileged children.

The last two years, 45-years-old Anjali Saraogi, had won the Full Marathon in the women’s category, and will be looking to register her third straight title this year. Saraogi is the fastest Indian female runner in the 10k category and has represented India at the world level. Deepak Bandbe, India’s fastest 10k male runner, will be seen competing in the Half Marathon men’s category.

This edition of the marathon, like every year, will also see someone as young as 7-year-old Pradyuti (5k Fun Run), and someone as old as w86-years-old Janardhan B.R (Half Marathon) as the participants. Also will be seen a specially-abled runner, Uday Kumar, whose legs are amputated.

In its endeavour in creating world-class cricketers, the Tendulkar Middlesex Global Academy (TMGA) today announced the launch of its first state-of-the-art cricket academy and sports centre in the world at DY Patil Navi Mumbai.

Around 200 students from ages 7 to 21 spread across two batches would be imparted training in the finer nuances of the game under the watchful eyes of the experienced coaches led by global head coach Josh Knappett and the head coach at DY Patil ex-Indian international Vinod Kambli.

Apart from on-field cricket coaching, there would be strength, conditioning, psychology and tactical based sessions. These sessions would help students improve both cricket and life skills aligning with the vision of TMGA in creating not just better cricketers but better global citizens.

Both the morning and evening batch would be of two and a half hours each and students would have four sessions per week for 12 months. Alongside the cricket coaching, students would have access to the sports centre where students can play Tennis, Football, Basketball, Badminton, Swimming, indoor games and Squash (coming up soon) and use the new state of the art gymnasium.

Sachin Tendulkar said “We have been holding cricketing camps in London, Mumbai, Navi Mumbai and Pune for the past two years and the response we have received from these camps has been overwhelmingly positive. Our dream of launching a full time academy has been realised. Our academy is a place where budding cricketers can enhance their skills and work towards their dreams of playing at the highest level”.

“We are delighted to partner with DY Patil sports academy and Dr Vijay Patil. Having talked with Vijay about the TMGA vision and our shared passion for sport it was clear that this was a fantastic partnership and one we should both pursue. I am sure that this academy will produce some promising players who will make our country proud both on and off the field.”

Dr Vijay Patil said ‘’With the TMGA annual cricket program, we will be able to facilitate a program with the iconic cricketing legend Sachin Tendulkar at the helm backed by the heritage and knowledge of the Middlesex County Cricket Club stalwarts which is truly an empowering experience.

At the TMGA DY Patil Sports Centre, we aim to create a destination that brings forward a sense of community by bringing people together who are bound by their love of the sport. With this Sports Centre and our association with TMGA, we are bringing global standard sports infrastructure to India and providing a truly world-class family sports destination’’.

The world class facilities at The Tendulkar Middlesex Global Academy DY Patil Sports Centre cater for a number of sports. A first class international standard cricket field accompanied by a pavilion will all necessary amenities. Two magnificent swimming pools, an adult and a learner pool fitted with a state of the art filtration system are at the heart of the facility.

The facility is also home to a 9000 square feet PU approved acrylic basketball court, a 9000 square feet floodlit football rink, four ITF approved tennis courts spread over 30,000 square feet, three Badminton courts approved by the Badminton Association of India and assigned indoor space for Table tennis, Carom and Snooker.

The changing facilities are plentiful for members and medical provision is permanently on site. The facility boasts two unique food experiences for its members, a luxurious dining restaurant and a café that has something for the whole family to enjoy.

Memberships for the sports centre open on January 28th.

For further information and for online bookings visit send an email to / or call on +91 844 844 9555

Ellyse ​Perry had threw out the challenge to Sachin Tendulkar on social media on Saturday afternoon via a video message. The India great accepted the challenge to face Perry for an over during the Bushfire Bash.

Batting great and former India cricketer Sachin Tendulkar batted for the first time in five and a half years as he faced an over from Australian women cricketer Ellyse Perry during Bushfire Bash, a charity match at Junction Oval, Melbourne on Sunday.

The Bushfire Bash is a 10-over per side charity match between Ponting XI and Gilchrist XI, where a host of cricket legends are helping raise funds for the Australia bushfire relief effort. Tendulkar, who is coaching the Ponting XI, came out of retirement here after a request from Ellyse Perry and faced her for an over during the innings break.

Tendulkar got off the mark with a boundary as Perry bowled an over to the India legend with 10 of her Aussie teammates in the field.