The ‘Home of Cricket’ bore witness to an iconic moment on Thursday as Sachin Tendulkar, one of the most celebrated figures the game has ever seen, officially rang the five-minute bell to signal the start of Day 1 of the third Test between England and India at Lord’s. For a man who has touched nearly every cricketing milestone imaginable, this was surprisingly a first, and one that added another layer to his enduring legacy in the sport.
While the ceremony itself has become a tradition since its inception, involving past greats, officials, and legends from across the sporting world, Tendulkar’s turn at the bell marked a special convergence. The Indian great rang the ball for a Test, which is part of the series named after him; the series between India and England was renamed the Anderson-Tendulkar trophy ahead of its ongoing edition.
Adding to the occasion, Tendulkar was earlier honoured in a private event inside the Lord’s museum, where he unveiled his own portrait alongside former MCC President, Mark Nicholas. The portrait now takes its place among the greats in the iconic venue, further cementing the Master Blaster’s legacy in cricket’s spiritual home. It was a fitting tribute for someone whose batting artistry left an incredible mark on the sport for over two decades.
Tendulkar holds the record for most runs in Tests and ODIs, and has also played the highest number of matches in both formats. Additionally, he has the most international centuries (100), and the most Test centuries (51).
India eye lead in Anderson-Tendulkar Trophy
As Tendulkar fulfilled two prestigious honours in a single morning, the stage was set for another potential classic in the Anderson-Tendulkar Trophy. With the series poised at 1-1, both England and India have everything to play for. Jasprit Bumrah’s return and Jofra Archer’s comeback add another layer of intrigue to what promises to be a fiery encounter.
England captain Ben Stokes won the toss for the third successive time in this series, but opting to bat this time. Bumrah replaced Prasidh Krishna in the Indian XI and was the only change in the side that registered a mammoth 336-run win at Edgbaston. Archer, meanwhile, replaced Josh Tongue.
The cricketing legends Sachin Tendulkar and James Anderson will have their names etched in history, as the England and Wales Cricket Board (ECB) and the Board of Control for Cricket in India (BCCI) have decided to rename the Test series between England and India as the Anderson-Tendulkar Trophy.
Both Tendulkar and Anderson are set to unveil the newly named trophy at Lord’s during the final of the ICC World Test Championship (WTC), which begins on June 11. The announcement comes ahead of the five-match Test series between England and India which will mark the start of the new WTC cycle. The first Test will kick off at Headingley on June 20.
The official reason for renaming the trophy is yet to be revealed and it is believed that both boards aimed to bring consistency by having a single trophy name regardless of where the series is played.
Earlier, the series played in England was called the Pataudi Trophy, named after former Indian captain Mansur Ali Khan Pataudi. When played in India, it was known as the Anthony de Mello Trophy, honouring one of the founding figures of Indian cricket administration, who served as BCCI’s secretary and president between 1946–47 and 1950–51.
This move follows a similar format in November 2024, when the England and New Zealand series was renamed the Crowe-Thorpe Trophy in honour of Martin Crowe and Graham Thorpe. Likewise, the India–Australia Test series known as the Border-Gavaskar Trophy, is named after cricketing greats Allan Border and Sunil Gavaskar.
The Indian legend Tendulkar played 200 Test matches, scoring 15,921 runs at an average of 53.78 which included 51 centuries. Anderson is the most successful fast bowler in Test history, claiming 704 wickets in 188 matches, including 32 five-wicket hauls and three 10-wicket match hauls.
India will be led by the newly appointed Test captain Shubman Gill, with Rishabh Pant serving as his deputy for the upcoming England series. The touring squad is one of the youngest Indian Test sides ever to play on English soil.
Eleven years after retiring from professional cricket, Sachin Tendulkar has returned to the endorsement big league, serving as a reminder that some stars never fade. The Little Master, who averaged one or two new brand partnerships annually until two years ago, signed four new endorsement deals in 2023 and as many as a dozen this year. Industry executives estimate his endorsement value to be on par with some of the top active cricketers, at Rs 7-Rs 8 crore ($850,000 – $975,000) or more per campaign.
Brand Tendulkar-built on trust, excellence and timelessness-continues to stay relevant because of his unique ability to connect with older audiences who cherish his storied legacy and young people who admire his mastery, experts said.
According to the Kroll Celebrity Valuation 2023, Tendulkar’s brand value rose by 24% to $91.3 million, ranking him among the top 10 celebrities in India and the only retired sportsperson on the list dominated by active cricketers and Bollywood stars.
Brand Finance India managing director Ajimon Francis described Tendulkar’s humility as his most significant attribute, making him highly relatable and a key choice for mass-market brands. “Tendulkar’s humility resonates deeply with audiences, giving him widespread appeal across demographics. His honest remarks on social platforms, being fairly clued into tech developments, endears him with younger audiences who may have never seen his batting exploits,” said Francis. Tendulkar’s new partnerships in 2024 include Hafele, Chitale Bandhu, Dr Agarwal’s Eye Hospital, Sugar.Fit, Bank of Baroda and RRP Electronics.
His existing portfolio features a diverse mix of brands, such as Ageas Federal Life Insurance, Apollo Tyres, Luminous, Tanishq, JioCinema and Gillette. Tendulkar endorses also startups like Spinny, Unacademy and the mobile cricket game Sachin Saga, often combining endorsement fees with equity stakes.
As anyone who watched the Indian Premier League (IPL) and the ongoing T20 World Cup can confirm, it is almost as if Sachin Tendulkar and Mahendra Singh Dhoni are still playing. Their latest ad campaign for the Association of Mutual Funds of India (AMFI), which also features Rohit Sharma, is a hit among viewers with content creators sharing clips of the ad film on their social media handles.
Sameet Ali Soni, executive cre-ative director at VML, the agency behind the ad, said they have been using Dhoni and Tendulkar in AMFI ads, but it’s the first time that the three cricketers have come together fora campaign. “It is a slice-of-life film that doesn’t look like an ad. It is a light-hearted take on a serious subject like retirement planning. Tendulkar is already retired and Dhoni is on the threshold of retire-ment,” Soni said.
To be sure, AMFI isn’t the only campaign featuring either Tendulkar or Dhoni, the former Indian cricket team cap-tain and erstwhile captain of the IPL team Chennai Super Kings. The two batsmen are still prized by brands, with Sachin Tendulkar endorsing Apollo Tyres, Gillette, Livpure and Ratio while Dhoni appears for State Bank of India, Mastercard, Indigo Paints and Homelane, among others.
There are other retired cricket-ers who do appear in ads, of course, but Tendulkar and Dhoni are different, jostling with (and often ahead of) today’s stars. Their rankings in the latest edi-tion (for 2023) of Kroll’s annual list of most valuable celebrity brands released last week proves their enduring appeal. Among the top 25 film and sports celebrities by brand value, in 2023 Sachin Tendulkar held on to his number 8 position of 2022 though Dhoni dropped a notch from number 6 in 2022 to 7 in 2023. However, between 2022 and 2023, Ten-dulkar’s brand value rose from $73.6 million to $91.3 million and from $ 80.3 million to $ 95.8 mil-lion for Dhoni.
This means they have added new brands to their portfolio and have seen an increase in their endorsement fee. “For 2023, we noticed an at least 6-7% jump in the endorse-ment fee of the top 10 celebrity brand ambassadors over 2022. This was flat in 2022 over the pre-vious year,” said Aviral Jain, man-aging director, valuation advisory services at Kroll. Celebrity brand value is bawd on the earnings from their endorsement portfo-lios. For filmstars, it also takes into account their box office earnings and for sports celebrities, their on-field performance.
In Kroll’s 2023 report, Virat Kohli has returned to number one position after being displaced by actor Ranveer Singh in 2022. Rohit Sharma and Hardik Pandya are the only other cricketers in the top 25- at 18 and 19 respectively. Jain said Tendulkar endorses fewer brands but that his endorse-ment fee is high. He is choosy, works closely with brands and prefers longer term deals, he added. Lloyd Mathias, angel inves-tor, business strategist and former marketer at PepsiCo, said Sachin Tendulkar’s association with Pepsi lasted more than 15 years. Tendulkar has 15 full-fledged brand endorsements in his portfo-lio and another 2-3 social media promotions totalling about 18 brand deals, Kroll’s Jain said. “However, his fee is just a tad lower than that of Virat Kohli at crore per brand, given his position in the market,” said Jain. In recent years, Tendulkar has added JioCinema, Savlon and Tanishq to his brand portfolio. Dhoni endorses 35 brands and including the digital deals, the total number would be 45, Jain said. But his fee is lower than Sachin’s at 5.5-6 crore per brand. Currently, these cricketers are seen in ads for categories such as food and beverages, personal care products, banking and financial services and consumer durables. But what makes MS Dhoni and Sachin Tendulkar tick among brand owners?
“In terms of longevity and rele-vance, what works for them is their superstardom,” said Lloyd Mathias. “Pepsi was the first mega brand to sign up a very young Sachin even before Mark Mascar-enhas’ WorldTel started repre-senting him,” he said. Tendulkar – who broke many records – became a global super-star and Dhoni towered above others when he won the ICC World Cup for India in 2011. What endears them to brands is the fact that both have been rel-atively neutral and controversy free, Mathias said. “Despite their huge popularity, they haven’t got into any kind of scandals. Though Sachin was a Rajya Sabha MP for six years, Dhoni has remained free from politics and created a youth brand franchise with his association with CSK,” Mathias said.
Tendulkar has kept himself rel-evant through his involvement with the cricket administration and being a mentor to IPL team Mumbai Indians. “His accom-plishments are such that clients gravitate towards him,” said VMI:s Soni. Not just that, he is affable on social media putting out interest-ing content that GenZ can relate to, Soni said, adding that young people are familiar with him since his cricket records area point of discussion during matches. Kroll’s Jain said cricketers !lice Dhoni and Tendulkar have been increasing their social media followers by 5-10% every year. Rajdeepak Das, chief creative officer, Publicis Groupe South Asia and chairman, Leo Burnett India, believes that their agency has done some of the best work with M S Dhoni for Mondelez brand Oreo and for Frito Lay’s. The agency got Dhoni to re-launch Oreo in 2022 to coincide with the World Cup. “What we implied was that Oreo was launched in 2011 when India won the World Cup under Dhoni’s cap-taincy. So, we launch Oreo again and bring the World Cup back in 2022,” Das said.
The ad was an important mile-stone for Oreo as the brand moved from being one for house-holds with children to all cricket households. “It was a big shift,” Das said, adding that the agency had earlier created Oreo ad films with brand ambassador Dhoni and his daughter Ziva. Das’ agency has worked with Tendulkar for DBS Bank He said both cricketers are fit and still in demand. But do any of the younger cricketers enjoy similar brand equity? IPL has democratised cricket and players like Surya Kumar Yadav and Shublunan Gill are household names today, said Das. Brands talking to GenZ will be interested in the younger crick-eters, “but legends are not created overnight,” he said.
The younger crop of cricketers is yet to prove itself, agreed Mathias. None has achieved sig-nificant success just yet, he added. Kroll’s Aviral Jain said Shubhman Gill is knocking on the door to get into the top 25 list of most valued celebs. With 17-18 brands under his belt, his endorsement portfolio has become meaty even though his performance has been a bit erratic, he said. Rishabh Pant, too, is back with a bang, after his accident. But brands may wait to see if he can perform without injury for the next one or two years, said Jain. The current Kroll list has Virat Kohli on top as the most valued celebrity. Mathias said Kohli has metamorphosed from a brash young cricketer to a mature one. “He is politically correct, doesn’t endorse colas anymore and is a health icon. There is a good chance that his popularity could extend beyond his cricketing years. It will be interesting to see him 5-10 years from now.” Thanks to Dhoni and Ten-dulkar, he has a ready template to follow.
New York: In response to a special request from Merlin Entertainment’s Madame Tussauds New York, Sachin Tendulkar, a name synonymous with cricketing glory, happily agreed to help create an incredible moment for his fans. Marking the arrival of his wax figure in NYC, the cricket icon greeted his globally popular touring wax figure just ahead of the highly anticipated ICC Men’s T20 World Cup India vs. Pakistan match on June 9 at the Nassau County International Cricket Stadium in New York. Fans were delighted as Tendulkar stood side-by-side and was reunited with his impeccably crafted wax figure, which originally debuted in 2014.
Symbolizing his enduring impact on the sport and its fans worldwide, Tendulkar’s illustrious career has been recognized by the world’s greatest wax museum more than once, dating back to his first figure at Madame Tussauds London in 2009. Since then, five more figures have been created in his honor.
Tendulkar, affectionately dubbed the “Master Blaster,” has won over cricket aficionados globally with his unparalleled prowess and sportsmanship and he is widely regarded as one of the greatest batsmen in the history of cricket. With an international career spanning over two decades, Tendulkar holds numerous records, including the most runs scored in both Test and One Day International (ODI) cricket. He is also the only player to have scored one hundred international centuries, making him a true icon of the sport. Throughout his illustrious career, Tendulkar has garnered immense respect and admiration from fans and fellow cricketers alike, cementing his legacy as a true cricketing legend.
From Monday, June 10, through the World Cup Finals on Saturday, June 29, Tendulkar’s wax figure will be free for fan interaction and photos in the lobby of Madame Tussauds New York before taking its permanent place in the museum alongside the wax figures of other sports icons.
Sachin Tendulkar honoured with the Master of Creativity award
Kyoorius has announced the winners of the 2024 Kyoorius Creative Awards, that was held in Mumbai on Friday. According to a communique over 1450 professionals attended the event.
While no entry was conferred the coveted Black Elephant award that recognises work deemed to be the Best Of Show, though there were two contenders – ‘Motorola Deep Connect’ for Motorola India by Dentsu Creative and ‘Megh Santoor’ for Hindustan Unilever’s Brooke Bond Taj Mahal by Ogilvy India. For the first time ever, they were awarded Baby Black Elephants.
Kyoorius also presented the cricketer Sachin Tendulkar with the Master of Creativity award. As was reported, Kyoorius received over 3600 entries from over 280 entrants to the awards this year, the highest ever in history. Only 1060 entries made it to the First List after the first round of online judging. Post the in-person jury session, 282 entries emerged as winners of the Baby Elephant (In-Book winners). Out of these 282 Baby Elephant winners, 89 entries were awarded Blue Elephants across disciplines. Seven entries were awarded Purple Elephants as part of the Zee Equality Awards.
Said Rajesh Kejriwal, founder and CEO, Kyoorius: “My heartfelt congratulations to all the winners this year. GiveBack was not just a campaign idea for us – it was a way to recognise the pain points when it comes to award shows. We’ve already started the process and entrants are receiving their GiveBack money. We took this initiative to make the Kyoorius Creative Awards more accessible to smaller agencies and have recorded the highest number of entries this year. While there was no Black Elephant winner this year, we have two Baby Black Elephant winners to celebrate.”
Added Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd.: “I am pleased to recognise and applaud the immense creative potential of the industry, and further encourage innovation by extending our support to the Kyoorius Creative Awards year on year. At ZEE, we are humbled to play a small role in nurturing the creative quotient through the ‘GiveBack’ initiative, and we stay committed towards supporting the advertising fraternity and celebrating memorable brands and campaigns. I would like to extend my heartiest congratulations to all the participants, wishing them continued success and an abundant creative spirit to create more such enthralling campaigns in the future.”
Despite retiring from cricket 10 years ago. Sachin Tendulkar remains a top draw amongst India’s advertisers as the cricket legend still endorses 15 brands including Apollo Tyres, ITCs Savlon, JioCinema, Spinny, and Ageas Federal Life Insurance.
Despite the belief that cricketers have a shorter shelf life for endorsements compared to Bollywood stars, Tendulkar’s brand endorsement value is valued at $73.6 million, according to Kroll’s Celebrity Brand Valuation Report for 2022. According to industry sources, he charges ₹7-8 crore per year for an endorsement deal.
But Tendulkar, who celebrated his 50th birthday on Monday (Apri1 24), is least bothered about these valuation numbers. “I don’t think so much into these things – I just try to be myself,” he told ET. After working with third-party sports management companies, Sachin and his wife Anjali have now set up SRT Sports Management, a company that manages all his social and commercial partnerships.
“By creating my own setup, I am able to have a deeper and better connection with all the partners I work with. The team at SRTSM understands my value systems and works with partners towards creating win-win partnerships,” he said.
Sachin has always been very careful when selecting the brands that he wants to associate with. The lens he has used to select endorsements has always been about the brand’s impact on people’s lives, followed by the vision and purpose the company lives by.
“I look at authenticity Whatever is being said in communication, should also be done to fulfill that promise. That is how one can win the trust of people. Finally, it is teamwork, and therefore the comfort of working with the partner is very important,” he stated.
Sameer Satpathy Divisional Chief Executive, Personal Care Products Business, ITC, said Sachin is a generational icon whose persona extends beyond cricket. “He vibes well with every generation, especially children, and is revered globally,” he added.
“Sachin was personally invested in every aspect of the Savlon Swarth India Mission as its Hand ambassador.” For Spinny Founder & CEO Nirai Singh, Sachin will always be an Icon of integrity and consistently perform at the highest level. “Now, even at 50, Sachin is a personality who’s stayed true to himself, he’s as much a mature gentleman as much as he embraces a child-like charm,” he added.
He added that Spinny’s association with the cricketing legend has helped the brand to tell Its story, and vision effectively. Vighnesh Shahane, CEO & managing director, Ageas Federal Life Insurance, noted that the company has gone from being the 17th largest insurance firm in India before signing up Sachin to entering the top 10 after it teamed up with the cricketing maestro in 2015.
‘Over the last eight years, there are so many qualities of Sachin that have rubbed on positively to the brand,” he said.
To commemorate Sachin’s 50th birthday, brands like Amul, Spinny, Tanishq, Apollo, and Ageas Federal Life Insurance have planned consumer connect initiatives across mediums. Tanishq has created a curated range of 100 solitaires to celebrate his 50th birthday. Ageas Life Insurance has sponsored a documentary and a book titled SRT@50. As part of its brand activation, Spinny has recreated Sachin’s first car which has been stationed in Mumbai’s Band Stand area on April 23 and 24.
Amul has created a video montage featuring its past 50 ads that capture Sachin’s cricketing journey. Meta India organised a session with Sachin at its Mumbai office which was attended by 50 content creators. Even At 50, Brand Sachin has taken a fresh guard in the hyper-competitive world of brand endorsements.
The unveiling also took place 30 years after Mr. Lara made his famous innings of 277 against Australia at the SCG in 1993 and the West Indies great was thrilled to receive the honour.
The Sydney Cricket Ground (SCG) on Monday used legendary Indian cricketer Sachin Tendulkar’s 50th birthday celebrations to unveil gates at the iconic Australia venue that are named after the India legend and fellow cricketing great Brian Lara from West Indies.
All visiting players will now take the field through the newly-named Lara-Tendulkar Gates, with the duo bestowed with the honour on Monday to coincide with Mr. Tendulkar’s 50th birthday.
Mr. Tendulkar’s first Test century on Australia shores came at the picturesque Sydney venue and the champion right-hander averaged a whopping 157 from five Test matches at the ground. In 13 international matches at SCG, Mr. Tendulkar has scored 1,100 runs at an average of 100, with four centuries and four fifties and the best score of 241*.
Behind West Indies’ Viv Richards (1,134 runs) and Desmond Haynes (1,181 runs), he is the third-highest run-scorer at the venue among non-Australian players. Mr. Tendulkar loves playing in Australia and numbers prove it. In his 67 international matches there, Tendulkar scored 3,300 runs at an average of 42.85. He scored seven centuries and 17 half-centuries in the country, with the best score of 241*.
Mr. Tendulkar is the fifth-highest non-Australia run-scorer in Australia, behind Brian Lara (3,370 runs), Virat Kohli (3,426 runs), West Indies duo of Desmond Haynes (4,238 runs) and Viv Richards (4,529 runs).
“The Sydney Cricket Ground has been my favourite ground away from India,” Mr. Tendulkar said as quoted by ICC. “I have had some great memories at the SCG right from my first tour of Australia in 1991-92. It is a great honour to have the gates used by all visiting cricketers to access the field of play at the SCG named after me and my good friend Brian. I would like to thank the team at SCG and Cricket Australia for this kind gesture. I look forward to visiting the SCG soon,” added Mr. Tendulkar.
The unveiling also took place 30 years after Lara made his famous innings of 277 against Australia at the SCG in 1993 and the West Indies great was thrilled to receive the honour.
“I am deeply honoured to be recognised at the Sydney Cricket Ground, as I am sure Sachin is. The ground holds many special memories for me and my family and I always enjoy visiting whenever I am in Australia,” said Mr. Lara, who has sensational figures of 3,370 runs in 71 international matches in Australia at an average of 41.09 and eight centuries and 19 half-centuries to his name in the country. Lara has also played 13 matches at SCG, in which he has scored 654 runs in 16 innings at an average of 43.60 with two centuries and a fifty.
The West Stand at the iconic Sharjah stadium has been renamed the ‘Sachin Tendulkar Stand.’
An iconic Sharjah cricket stadium stand has been renamed after Sachin Tendulkar in a special ceremony in the UAE, honouring the Indian cricket legend on his 50th birthday on April 24.
The West Stand at the iconic stadium has been renamed the ‘Sachin Tendulkar Stand.’ A special ceremony held on Monday marked the naming of the stand incidentally around the time the master blaster celebrated his 50th birthday.
Not only does it coincide with the Indian batting legend’s birthday, but also with the 25th anniversary of his ‘Desert Storm’ back-to-back centuries against Australia in 1998 to a packed stadium.
The 143 he scored on April 22 and 134 two days later in the final of the Coca-Cola Cup, a triangular series between India, Australia and New Zealand, has been recorded in the books as a veritable ‘Desert Storm’.
Tendulkar scored 49 hundred in ODIs played across 34 stadiums.
However, his 7 at Sharjah Cricket Stadium, including the twin hundreds in April 1998, are lauded and celebrated by his fans around the world to this day.
Reacting to the news of naming the stand Sachin said in a message, “I wish I was there but unfortunately I had prior commitments. Playing in Sharjah has always been a magnificent experience. From the electrifying atmosphere to the love, affection and support, Sharjah has been a special venue for Indian cricket fans and lovers of the game from around the globe,” he said.
“A big thank you to Bukhatir and his team for this kind gesture on the 25th anniversary of the Desert Storm match and my 50th birthday. Feels like the greatest 6 of them all,” he is quoted to have said.
Sharjah Cricket Stadium holds the Guinness record for most One-Day internationals played (244), including some of the most memorable moments in cricketing history.
CEO of the Sharjah Stadium, Khalaf Bukhatir said this is our small way of expressing our gratitude to Sachin for doing so much for the game of cricket.
“Indeed, that was an incredible inning, and it was repeated in the finals. Right through the years of the now legendary CBFS initiative we have striven here at Sharjah to acknowledge the services of many great players even after their retirement,” Bukhatir said.
“We believe that as administrators it is our duty to pay tribute to those who have raised the bar and dedicated their lives to the cause of cricket, and we will continue to do so,” he said.
Also, honouring Sachin on his 50th birthday, a gate named after him was unveiled at the iconic Sydney Cricket Ground in Sydney on Monday.
Cricket legend Sachin Tendulkar has emerged as the top sports celebrity followed by Virat Kohli and M.S Dhoni in the Brand Endorser Report 2022 prepared by Hansa Research, claimed to be the largest Indian consumer insights provider.
Brand Endorser is a comprehensive report of intensive research conducted across 36 Indian cities.
As per the syndicated study, Sachin Tendulkar is the most recognised celebrity in the sports category with a recognition score of 84%. He is perceived to be popular, likable, global personality, confident, aspirational, fit, trustworthy, and relatable along with a huge fan following including a social media followers base. These factors make him a compelling brand ambassador for a range of products, the organisation said in a release on Monday.
Commenting on the significance of the report, Ashish Karnad, Executive Vice President, Hansa Research said, “Our study Brand Endorser is a holistic and comprehensive assessment of the value that an endorser brings to a brand. The study aids marketers to take informed decisions and improve the overall return of investment (ROI) in celebrity engagement.”
He further added, “Sachin Tendulkar is perceived as a humble star known for sincerity, loyalty and self-discipline. The brands acknowledge these traits and recognize that the audience will choose a product endorsed by an honest celebrity. This stands as a key reason for Sachin Tendulkar to remain as the most preferred celebrity under sports category for endorsements.”
According to the Brand Endorser report, Sachin Tendulkar has surpassed some of the popular sports celebrities including Rohit Sharma, Hardik Pandya, Ravindra Jadeja, KL Rahul, etc. Another interesting finding reveals that Sania Mirza is the only female sportsperson to be ranked in the top 10 list under the sports category.
The celebrities are ranked as per the Brand Endorser (BE) Score results. They are tracked on various metrics like likability, social media influence, perception, marketing potential, recognition, etc. which make up their final BE Score.
As per the study, Bollywood legend Amitabh Bachchan topped the overall list as the most recognised celebrity in the country with a very high All India Rank.
Hansa Research’s Brand Endorser Report covered more than 550 celebrities across domains in the country. For this study, the research was conducted amongst 5100 respondents across 36 cities in the country, the release said.