Through the movement, IDBI Federal seeks to drive home the message that in order to create and lead a healthy lifestyle, it is important to focus on both – Physical Fitness & Financial Fitness
IDBI Federal Life Insurance, one of India’s leading private life insurance companies, together with its Brand Ambassador, Sachin Tendulkar, has announced the launch of the #KeepMoving movement which aims to redefine the idea of fitness for India. Through the movement, IDBI Federal seeks to drive home the message that in order to create and lead a healthy lifestyle, it is important to focus on both – Physical Fitness & Financial Fitness.
The #KeepMoving campaign will launch with short films featuring cricketing legend, Sachin Tendulkar.
Sharing his thoughts, legendary batsman and Brand Ambassador of IDBI Federal Life Insurance, Sachin Tendulkar said, “We see that most Indians who aspire to lead a healthy lifestyle tend to focus largely on physical fitness, while financial fitness is far lower on their list of priorities. Through the #KeepMoving movement, we aspire to change the mindsets of Indians by redefining their idea of fitness. We hope to create awareness among them that in order to truly live the lifestyle of their choice, they need to focus on both – physical fitness and financial fitness.”
Elaborating further on the movement, Vighnesh Shahane, MD & CEO, IDBI Federal Life Insurance said, “At IDBI Federal, our purpose is to empower people to create and live the lifestyle of their choice. For an individual to accomplish this, we believe that he or she needs to focus on his complete fitness, both physical and financial.
It is not a choice and that is the key point that our #KeepMoving campaign aims to drive home. Helmed by our Brand Ambassador, Sachin Tendulkar, we endeavour to encourage, push and motivate the happy-to-be sedentary Indian down the path towards total fitness through this movement. This will help to build a better tomorrow, not only for the individual, but for the country as a whole.”
JetSynthesys, a digital entertainment and gaming company, launched India’s first Multiplayer Virtual Reality Cricket Game– Sachin Saga which was unveiled by Sachin Tendulkar himself.
JetSynthesys, a digital entertainment and gaming company, today launched India’s first Multiplayer Virtual Reality Cricket Game– Sachin Saga. Sachin Tendulkar himself unveiled the game’s headset and the VR game at the ongoing CII India Gaming Show (IGS) , which is a three-day international gaming, animation and infotainment show take place in New Delhi.
The limited edition headset, Bluetooth controller and Sachin Saga VR Game are available in an all-inclusive bundle priced at Rs 1,499. This will be sold exclusively available only on vr.sachinsaga.com website.
Sachin Saga VR will give cricket lovers an on-ground stadium immersion right from the middle of the pitch. Players can test their batting reflexes and face bowlers, who will bowl at over 150 kmph. Real-time tracking allows the cricket ball to be tracked from pitch to wicketkeeper in the game.
The company is also promising high-end graphics, real-time shadows and motion captured by Sachin Tendulkar himself, which are available in 28 unique cricketing shots.
Gamers will also get access to over 100 cricket matches in the Legend mode and take on international opponents in quick matches across real-world stadiums in the virtual reality game. They will also be able to compete in head-to-head multiplayer matches with friends and family.
The Sachin Saga VR Limited Edition Headset not only comes with the Sachin Saga VR game, but also includes access and support for over 3,000 apps compatible with Google Cardboard including games, videos, education and exploration apps.
The headset supports a 100-degree view of the field, resin lenses and a customized Bluetooth controller for pro-gaming action.
“With VR, for the first time, the lines between gaming and real blur to give gamers an accurately simulated experience of the stadium, with real-time action right on their mobile screens. I thoroughly enjoyed reliving my matches with Sachin Saga VR, and I am sure it will resonate with cricket fans and gamers all over the world,” Sachin Tendulkar said on the launch of the game.
HIGHLIGHTS
NEW DELHI: Cricket legend Sachin Tendulkar Sunday joined thousands of runners in New Delhi Marathon and raised Rs 15 lakh for family members of the Pulwama terror attack martyrs.
Before the start of each of the four races at the Jawaharlal Nehru Stadium, Tendulkar did 10 push-ups as part of the #KeepMoving Push-up Challenge and urged the runners to join him in the exercise.
“Whatever will be the fund that we receive from here, it will all be donated for a good cause, a bigger cause. It will be donated to the families of the martyrs. I am sure you understand the feelings and hope everyone joins us in this movement,” Tendulkar said.
More than 40 CRPF personnel were killed in a terror attack in Jammu and Kashmir’s Pulwama on February 14, the deadliest in three decades.
Thousands of runners took part in the four races — 42.195km long full marathon (2000), 21.095km half marathon (6000), timed 10km (5500)run and 5km Swachch Bharat Run (4500).
Seeing the big turnout, Tendulkar said, “I am especially delighted to see so many children participating. It is a very big step in life to participate in a marathon and not to be intimidated by seeing so many adults around. You are the next generation who will take over the reins of our nation.“The whole dream is to transform India from a sports loving nation into a sports playing nation for a healthy active lifestyle. And if children are starting from here, things are going to be better and better.“So well done Delhi, keep up your energy to run in the marathon. It is fantastic that you all are here with so much enthusiasm and energy.”
Mumbai , Mar 07 (ANI): Cricket legend and Rajya Sabha member Sachin Tendulkar on Thursday inaugurated a children’s park that he renewed in Bandra area of Mumbai. The park was reportedly refurbished with his Members of Parliament Local Area Development Scheme (MPLAD) funds. People thronged the area to watch the cricket star and children could be seen playing in the park with Sachin.
Tendulkar has previously been associated with leading tyre brand MRF for about two decades.
Sachin Tendulkar may have hung up his boots five years ago, but there are brands that still want to be associated with the Master Blaster.
The latest to turn to the God of Cricket is Apollo TyresNSE -0.81 %: Tendulkar will be the brand ambassador for India’s second-largest tyre company over the next five years.
Both Apollo Tyres and SRT Sports Management, which represents Tendulkar, declined to comment on the deal.
However, a highly placed source close to the development told ET that the deal has been signed and that Apollo Tyres will soon launch a campaign featuring Tendulkar.
“It’s a five-year deal with Sachin. The shoot is planned and the campaign should be out in the next couple of months,” the source added.
Tendulkar has previously been associated with leading tyre brand MRFNSE 0.17 % for about two decades.
MRF was one of the first brands that Tendulkar endorsed in his early playing days. It became a performance brand synonymous with Tendulkar as he used the MRF logo on his bat for 13 years. Such was the association that people still find it hard to believe that MRF does not make bats or other sporting gear.
Apollo Tyres, which posted revenues of Rs 10,388 crore in the last financial year, competes with MRF and is its biggest challenger in the four-wheeler segment. Apollo has recently entered the two-wheeler tyre space. In the past, the company had been associated with soccer club Manchester United. To be sure, some sports marketing and brand experts are not too certain about Apollo’s move to associate with Tendulkar, citing his earlier MRF identity.
“MRF and Sachin are unforgettable together. Even after so many years, people don’t remember any other brand on Sachin’s bat. So it will be very difficult for Apollo to create the same kind of brand connect. This is like taking Shahrukh Khan away from Pepsi,” said Tuhin Mishra, managing director at sports marketing firm Baseline Ventures.
Ad man and brand expert Sandeep Goyal, who has completed a PhD on the subject of human brands, believes that Apollo’s target will be the audience that has once seen Tendulkar play and is still part of his fan base.
“As ‘human brands’ age, they tend to vacate the ‘performance’ space. Sachin too is no longer using his MRF branded bat any longer. It is no longer about the runs he scores. Sachin is now into more halo-ed ‘legend’ space,” said Goyal. “Roger Federer’s recent exit from Nike to Uniqlo and Novak Djokovic’s move from Nike to Lacoste are similar moves. Apollo would be content to have a celebrity, still widely recognised – and respected- at a fraction of the cost of a Virat Kohli. (It is) win-win for b ..
Tendulkar also endorses BMW, DBS, Sony Pictures Networks Sports Cluster, IDBI Federal Life Insurance, Oxigen, Future Group, Livpure, Luminous, and Rorito.
“You may not know this, but I have never gotten a shave from someone else before,” writes Sachin Tendulkar
An ad that is currently going viral online has shone the spotlight on the incredible story of two girls from the Banwari Tola village in Uttar Pradesh. Neha and Jyoti took over their father’s barbershop back in 2014 when he fell ill. To step into a profession traditionally dominated by men, they disguised themselves as boys, even taking on male names as they paid for their father’s treatment, supported their family and continued to study.
Today, an ad inspired by their inspirational story has led to one of the greatest cricketers of all times to get a shave from Neha and Jyoti, or the ‘barbershop girls’ as they are often referred to.
Master blaster Sachin Tendulkar shared in an Instagram post on Friday that he met the barbershop girls and got a shave from them. While posting a picture with Neha and Jyoti, he also revealed an interesting tidbit – that he has never gotten a shave from someone else before!
“You may not know this, but I have never gotten a shave from someone else before. That record has been shattered today. Such an honour to meet the #BarbershopGirls,” he wrote.
Sachin also presented Neha and Jyoti with a Gillette scholarship to cover their educational and professional needs.
Since being shared online, his post has gone viral with almost 7 lakh ‘likes’ and hundreds of impressed comments.
Neha and Jyoti have been receiving much praise and love from netizens around the globe after an ad by Gillette India highlighted their incredible, gender stereotype-shattering story. The ad has gone viral with over 16 million views on YouTube alone.
“The blade that shaves, does not know whether a girl or a guy is using it. I think, this is the most important line of the video, because if dreams do not discriminate then why do we?” said Sachin Tendulkar. “We should always remember the kids of today are watching and they learn from what they see. I hope lots of kids today will see how Neha and Jyoti and their village has shown great courage and right attitude to break stereotypes and move forward’.”
Tendulkar said: “Investing in Early Child Development is one of the best investments a country can make to boost economic growth, promote peaceful and sustainable societies, and eliminate extreme poverty and inequality.
Legendary batsman Sachin Tendulkar was confident India would move from a “global powerhouse” to becoming “the undoubted superpower” by 2050 with the country investing in Early Child Development.
Talking on Thursday to celebrate India’s 72 years of independence, Tendulkar said: “Investing in Early Child Development is one of the best investments a country can make to boost economic growth, promote peaceful and sustainable societies, and eliminate extreme poverty and inequality.
“By having our children eat the correct food, learn new things through playing, and receiving limitless love from both parents — we can shape the future of India positively. We can make our country the undoubted superpower by 2050.”
Tendulkar said that through his role in UNICEF, he has become more aware of the “social, cultural and economic impacts of Early Childhood Development” and that a child starts to learn not only by spending time with parents but also from the mother’s womb. He added that for the brain to develop, “a child must grow up in a safe and loving environment, be fed on the right nutrition and get a positive stimulus from parents and caregivers”.
He added: “A baby’s brain growth starts right from the prenatal stage, and 80% of it gets developed by the age of two. The time parents spend with the baby, and the way it is spent, therefore set the path for how the baby’s adulthood shapes up. A practice dating back several thousands of years in our culture is ‘Garbh Sanskar’ — which means ‘educating the foetus in the womb’.”
The 46-year-old former India captain spoke from his personal experience, having been brought up in a caring manner by his parents and siblings, encouraging him to focus on his chosen sport, cricket.
Tendulkar said: “An important aspect of rearing a child is equal parenting. Children need the love and affection of a father as much as that of a mother. Evidence suggests that a father’s participation from the early stages of parenting has an overall positive impact on the child. Not just that, the mother’s well-being is also taken care of, by ensuring that she is not disproportionately burdened.”
Like in cricket, Tendulkar said that “rotating strike between partners is as important in rearing a child”. He also spoke about the importance of bringing up a child in a peaceful environment. “Violence and abuse hamper a child’s morale and have a long-standing impact on his or her psychological development,” he said while also stressing the importance of giving children access to “clean drinking water, good sanitation practices and timely vaccinations” to ensure that the child doesn’t fall prey to diseases like malaria and diarrhoea.
Sachin Tendulkar, on National Sports Day, tweeted a video where he took some time out from a shooting stint to play cricket with the crew members, giving them a special moment to cherish. The experience for the crew members became even more special when Bollywood stars Varun Dhawan and Abhishek Bachchan also joined in. This was a surprise not only for the crew members but also Sachin Tendulkar who greeted both the stars warmly. “It’s always good to mix work with play. Had a lot of fun playing cricket with the crew during a shoot & was pleasantly surprised with @Varun_dvn dropping by along with @juniorbachchan who joined us for some time. #SportPlayingNation #FitIndiaMovement,” Tendulkar tweeted.
As the video progressed, Sachin is seen gently asking Varun, “We are planning to play cricket, are you keen to join”, to which the Judwaa 2 star agreed instantly.
The game started with Sachin taking the strike and Varun bowling. After that Abhishek Bachchan also bowled a couple of deliveries to the Master Blaster. When a ball bounced awkwardly, Tendulkar jokingly said, “it’s a dangerous wicket”.
After completing his batting, Sachin hands the ball to a budding cricketer Jeeya and encourages her with his motivating words.
Varun Dhawan who had a lot of fun during the match expressed this by replying to Sachin’s tweet. Varun also praised the Sachin for his wonderful initiative.
“#SportPlayingNation what a brilliant initiative this is sir. Had a lot of fun running into you that day sir,” Varun replied.
Sachin Tendulkar, the world’s most successful batsman in terms of number of runs scored, retired from international cricket in 2013. He is the only cricketer who has 100 international centuries to his name. He also holds the world record of playing 200 Test matches.
UNICEF ambassador Sachin Tendulkar raised awareness for ‘Bat for Brain Development’ campaign.
KATHMANDU: Indian batting legend Sachin Tendulkar was here on a three-day trip to raise awareness for the UNICEF Nepal’s ‘Bat for Brain Development’ campaign.
A UNICEF ambassador, Tendulkar engaged in a game of cricket with the Nepal women’s team, visited the famous Pashupati Temple and met the Prime Minister of Nepal, KP Sharma Oli, during his stay here.
“Thank you for meeting me despite health issues @PM_Nepal Shri Oli ji, I wish you a speedy recovery. I feel touched by the love and warmth received in Nepal. Like the beautiful lamp you gifted – may there be brightness, happiness & prosperity all over the world. @unicef_nepal,” Tendulkar tweeted.
Tendukar was appointed UNICEF’s first brand ambassador for South Asia in November 2013 and his put his weight behind several issue including empowering girls through sports.
Tendukar was appointed UNICEF’s first brand ambassador for South Asia in November 2013 and his put his weight behind several issue including empowering girls through sports.
In an open letter to fellow men in the ongoing International Men’s Week, Indian cricket legend Sachin Tendulkar has said that men from all over the world need to realize that showing emotions and crying is not a sign of weakness.
There’s no shame in showing your tears,” said Sachin Tendulkar on Wednesday, recalling a time when he believed that crying makes a man weak, a belief he wants none to have now.
In an open letter to fellow men in the ongoing International Men’s Week, the cricket icon said his tribe should never pretend to be tough when things are falling apart.
“There’s no shame in showing your tears. So why hide a part of you that actually makes you stronger? Why hide your tears?” he asked in an emotional note.
“Because that’s what we are brought up to believe – that men are not supposed to cry. That crying makes a man weak.
“I grew up believing this. And the reason I’m writing to you today is because I realized that I was wrong. My struggles and my pain made me who I am, shaping me into a better man,” he added.
The 46-year-old, arguably the greatest batsman to have played cricket, said crying does not mean weakness.
“It takes a lot of courage to show your pain and your vulnerability. But just as sure as the morning, you’ll emerge from it tougher and better. So I encourage you to move past these stereotypes and notions of what men can or cannot do. Whoever you are, wherever you are, I wish you this courage,” he said.
Tendulkar said his tribe will face “fear, doubts and experience great tribulations” and it is fine if some of it leads to a breakdown.
“Undoubtedly, there will be times when you fail, and you will feel like crying and letting it all out. But sure enough, you’ll hold back the tears and pretend to be tough. Because that’s what men do,” he wrote.
Recalling his last day in international cricket, when he broke down while delivering a farewell speech, Tendulkar said he embraced the flood of emotions that came with the occasion.
“I had thought about it for a long time but nothing could prepare me for that last walk back to the pavilion. With each step, it started sinking in. I felt a lump in my throat, the fear of it all ending.
“There was so much going through my head in that moment. I just couldn’t keep it in. And I didn’t fight it. I let go in front of the world, and surprisingly, I felt a certain peace,” he remembered.
“I felt stronger for putting myself out there and grateful for everything that I had received. I realized I was man enough,” he said.
