The ‘Home of Cricket’ bore witness to an iconic moment on Thursday as Sachin Tendulkar, one of the most celebrated figures the game has ever seen, officially rang the five-minute bell to signal the start of Day 1 of the third Test between England and India at Lord’s. For a man who has touched nearly every cricketing milestone imaginable, this was surprisingly a first, and one that added another layer to his enduring legacy in the sport.
While the ceremony itself has become a tradition since its inception, involving past greats, officials, and legends from across the sporting world, Tendulkar’s turn at the bell marked a special convergence. The Indian great rang the ball for a Test, which is part of the series named after him; the series between India and England was renamed the Anderson-Tendulkar trophy ahead of its ongoing edition.
Adding to the occasion, Tendulkar was earlier honoured in a private event inside the Lord’s museum, where he unveiled his own portrait alongside former MCC President, Mark Nicholas. The portrait now takes its place among the greats in the iconic venue, further cementing the Master Blaster’s legacy in cricket’s spiritual home. It was a fitting tribute for someone whose batting artistry left an incredible mark on the sport for over two decades.
Tendulkar holds the record for most runs in Tests and ODIs, and has also played the highest number of matches in both formats. Additionally, he has the most international centuries (100), and the most Test centuries (51).
India eye lead in Anderson-Tendulkar Trophy
As Tendulkar fulfilled two prestigious honours in a single morning, the stage was set for another potential classic in the Anderson-Tendulkar Trophy. With the series poised at 1-1, both England and India have everything to play for. Jasprit Bumrah’s return and Jofra Archer’s comeback add another layer of intrigue to what promises to be a fiery encounter.
England captain Ben Stokes won the toss for the third successive time in this series, but opting to bat this time. Bumrah replaced Prasidh Krishna in the Indian XI and was the only change in the side that registered a mammoth 336-run win at Edgbaston. Archer, meanwhile, replaced Josh Tongue.
The cricketing legends Sachin Tendulkar and James Anderson will have their names etched in history, as the England and Wales Cricket Board (ECB) and the Board of Control for Cricket in India (BCCI) have decided to rename the Test series between England and India as the Anderson-Tendulkar Trophy.
Both Tendulkar and Anderson are set to unveil the newly named trophy at Lord’s during the final of the ICC World Test Championship (WTC), which begins on June 11. The announcement comes ahead of the five-match Test series between England and India which will mark the start of the new WTC cycle. The first Test will kick off at Headingley on June 20.
The official reason for renaming the trophy is yet to be revealed and it is believed that both boards aimed to bring consistency by having a single trophy name regardless of where the series is played.
Earlier, the series played in England was called the Pataudi Trophy, named after former Indian captain Mansur Ali Khan Pataudi. When played in India, it was known as the Anthony de Mello Trophy, honouring one of the founding figures of Indian cricket administration, who served as BCCI’s secretary and president between 1946–47 and 1950–51.
This move follows a similar format in November 2024, when the England and New Zealand series was renamed the Crowe-Thorpe Trophy in honour of Martin Crowe and Graham Thorpe. Likewise, the India–Australia Test series known as the Border-Gavaskar Trophy, is named after cricketing greats Allan Border and Sunil Gavaskar.
The Indian legend Tendulkar played 200 Test matches, scoring 15,921 runs at an average of 53.78 which included 51 centuries. Anderson is the most successful fast bowler in Test history, claiming 704 wickets in 188 matches, including 32 five-wicket hauls and three 10-wicket match hauls.
India will be led by the newly appointed Test captain Shubman Gill, with Rishabh Pant serving as his deputy for the upcoming England series. The touring squad is one of the youngest Indian Test sides ever to play on English soil.
Social media platform Reddit on Wednesday announced Indian cricket legend Sachin Tendulkar as its brand ambassador.
Sports fans will now have exclusive opportunities to engage with Tendulkar in Reddit communities, the company said in a statement.
Through his official Reddit profile, batting icon Tendulkar will share personal reflections, match insights, and exclusive content.
“In the coming months, Tendulkar will also appear in a new marketing campaign for Reddit in India as well as other markets throughout the world,” the statement said.
On his association with Reddit, Tendulkar said, “For me, cricket has always been about that pure connection with people, on and off the field. In getting to know Reddit, what stands out is the sheer passion that brings its communities together,” Reddit Vice President International Growth, Durgesh Kaushik said.
Kaushik said Tendulkar’s name is synonymous with cricket excellence and he possesses a remarkable ability to transcend boundaries and unite people through his extraordinary talent.
“His presence on the field fostered a powerful sense of community among fans, who were drawn together by their shared admiration for the ‘Master Blaster’,” he added.
Reddit has been taking steps to tap sports amid a 30 per cent on-year rise in interest on this subject on its platform.
Earlier this year, Reddit announced a partnership with Italian professional football league Serie A and last year, it announced a new partnership program with major US professional sports leagues, including NFL, NBA, MLB, PGA Tour and Nascar, the company said.
Bangalore (Karnataka) [India], May 19: Organic India has been delighting consumers for over 25 years with its authentic organic products. The Organic India brand is widely recognized as a pioneer in offering organic products in India, including the launch of Tulsi Green Tea and a unique assortment of herbal infusions featuring exotic ingredients like Hibiscus and Chamomile, as well as supplements made with real, whole herbs.
Organic India sources high-quality ingredients directly from thousands of farmers, creating a positive impact on both their livelihoods and the planet through eco-friendly farming practices.
In 2024, the brand was acquired by Tata Consumer Products (TCPL) to strengthen its health and wellness portfolio. This acquisition is expected to significantly expand Organic India’s distribution by leveraging TCPL’s extensive retail footprint across India and globally.
Organic India has now partnered with legendary cricketer Sachin Tendulkar, a global icon known for his dedication, authenticity, and consistency in a career spanning over 25 years. His determination to excellence and integrity mirrors with the brand’s unwavering commitment to deliver high-quality, trusted, organic products. With this natural alignment of shared values and vision, Organic India aims to deepen consumer trust, inspire brand love, and reinforce its position as a pioneer and one of the most trusted organic brands in the country.
Organic India focuses on sustainable living with a wide range of offerings in Herbal Supplements, Tea & Infusions, and Organic Packaged Foods in the health and wellness space.
Please find below the link to the Instagram post: https://www.instagram.com/p/DJ0q282S-tC/
About Tata Consumer Products Limited:
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 275 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of Rs Rs. 17,618 Crs with operations in India and International markets.
For more information on the Company, please visit our website www.tataconsumer.com
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Cricketing icon and Bharat Ratna Sachin Tendulkar on Friday (October 10, 2025) launched TEN x YOU, a sportswear and athleisure brand which has been developed through his insights and on-ground experience as an ace sports person.
Initially targeted at cricket players, the company SRT10 Athleisure Pvt. Ltd., co-founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, which owns this brand, will introduce shoes for people into other sports and the masses in general.
Speaking at the launch, Mr. Tendulkar, co-founder & chief inspiration officer, TEN x YOU, said: “My vision is to see India move from a sport-loving to a sport-playing nation, and to this end, I want everyone, from the gully to the stadium, to play, to train, and feel the joy I felt!”
“With TEN x YOU, the same attention to detail I demanded from my bat and kit has been poured into every athleisure product made by us. Playing a sport will make you feel on top of the world, so just start, and never stop playing!” he added.
Karthik Gurumurthy, co-founder & CEO, TEN x YOU, said: “TEN x YOU is insight-led and retail-ready. We wanted to bring in Sachin Tendulkar’s experience and real-world insights from his journey to design products that become a go-to choice for every Indian, regardless of age or gender, and help them relive the youthful days of play.”
“Indian feet are wider; our body structures and climate conditions are unique — and our products are made keeping that in mind. Our range caters to cricketers across all levels — from recreational players to semi-professionals and professionals — and extends into trainers and lifestyle collections designed for everyday comfort and versatility. Each product is tested and refined against real-world conditions to ensure superior comfort, durability, and style,” he said.
With plans to build a strong presence across both online and offline retail channels, TEN x YOU aims to make premium-quality sports and athleisure gear accessible to every aspiring athlete across India.
To begin with the brand is targeting a revenue of ₹4 to ₹5 crore a month. From 18 months onwards it aims monthly revenues of ₹30 to ₹35 crore. While India is the focus market, exports are planned in a year or two.
The shoes are priced between ₹5,000 to ₹6,000 a pair and the top end cricket shoes are priced at ₹9,000 a pair.
The company is backed by Peak XV (Part of SurgeXI Co-Hort) and Whiteboard Capital.
Mumbai (Maharashtra) [India], February 5: Cricketing legend Sachin Tendulkar and Surat-based Jayesh Desai, Chairman of the esteemed Rajhans Group, a diversified conglomerate with interests spanning realty, confectionery, entertainment, hospitality, e-commerce, and textiles, have come together to create a gated community of Super Luxury Villa Townships – Rajhans Evana. The inaugural Rajhans Evana, promising an unparalleled living experience, is set to blossom opposite Novotel on Khopoli Pali Road.
This meticulously planned enclave of 415 villas bears the unmistakable stamp of Tendulkar’s discerning taste, with his influence woven through over 70 curated lifestyle amenities curated lifestyle amenities along with experiences designed to enrich the lives of every family member residing at Rajhans Evana.
Sachin Tendulkar said, “Rajhans Evana is more than just an address; it is a personally curated lifestyle experience that draws from my travels across the globe and understanding of refined living. My vision is for a place where families can create lasting memories as they find true peace in perfect harmony with nature. I am excited to partner with the Rajhans Group to bring this dream to life.”
Jayesh Desai, Chairman of Rajhans Group said, “My friendship with Sachin spans years, and it is an honour to collaborate with him in realising his extraordinary vision for luxury living. Our first Rajhans Evana is taking shape in the serene landscape of Khopoli Pali Road, designed for those who appreciate the finer things in life and seek an exclusive, tranquil retreat. We are committed to expanding the Rajhans Evana brand to other prime locations across India, creating a legacy of exceptional Super Luxury Communities.”
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Forty students—20 boys and 20 girls—from Navi Mumbai Municipal Corporation (NMMC) schools have been selected to train under cricket legend Sachin Tendulkar at the Sachin Tendulkar Cricket Academy, Dr. D.Y. Patil Stadium. The students were chosen after a three-day selection camp in Nerul, where over 1,100 students participated.
The cricket icon and Bharat Ratna awardee also inaugurated a free scientific cricket training program for NMMC school students at the academy. The initiative, aimed at nurturing young cricketing talent, will provide structured coaching to aspiring players. Speaking at the event, Tendulkar praised NMMC, teachers, and parents for encouraging young talent and expressed confidence that this program would shape future cricket stars.
Recalling his journey, Tendulkar shared how his brother identified his talent and sent him to train under Coach Ramakant Achrekar. He stressed the importance of mentorship and urged parents to support children not just in success but also during challenges. “The journey in sports is driven either by the mind or the heart. A heart-driven journey overcomes obstacles and leads to true success,” he said, inspiring students to pursue cricket with passion.
Under the guidance of Academy Chief Coach Atul Gaikwad, a three-day selection camp was conducted, where over 1,100 students from municipal schools were assessed. From these, 240 were shortlisted, and finally, 20 boys and 20 girls were chosen for a year-long free training program. As part of the initiative, the training will be completely free for NMMC school students; each selected student will receive a free cricket kit, and the training sessions will be held at Dr. D.Y. Patil Stadium.
NMMC Commissioner Dr. Kailas Shinde expressed gratitude to Sachin Tendulkar and the academy for supporting municipal school students. “Persistent effort makes anything possible. I urge students to make the most of this golden opportunity,” he said. With this initiative, NMMC aims to develop young sports talent at the grassroots level, ensuring that future cricket stars emerge from Navi Mumbai.
Growing up, Sara Tendulkar remembers her grandmother, Annabel Mehta, deeply involved in non-profit Apnalaya, working to better the lives of underprivileged children in Mumbai. As a child, Sara would accompany her grandmother to Children’s Day events and marathons, keenly aware of the differences and her own privilege. In 2019, her father, cricket legend Sachin Tendulkar, and her mother, Dr Anjali Tendulkar, started the Sachin Tendulkar Foundation (STF) to empower underprivileged children through sports, health, and education. So far, over 1.1 lakh children have benefitted from various initiatives across 15 states. STF has partnered with over 14 NGOs to create long-term measurable impact. These include Hi5, SR10 Global Academy, Yuwa, Manndeshi, and Shreeja for sport; Ekam, SRCC, Inga, Makunda, Sai Aashraya, and Parivaar for healthcare; and VVY, Parivaar, and SHIF for education. Recently, Sara officially joined the Sachin Tendulkar Foundation as a director. Sara, who holds an MA in Clinical and Public Health Nutrition from University College London, and will work to drive impactful changes in healthcare, sports, and education across India. In an interview with SocialStory, Sara Tendulkar outlines the STF’s focus on sports, healthcare, and education, and speaks of carrying forward the philanthropic legacy of her family. Edited excerpts: SocialStory (SS): The Sachin Tendulkar Foundation (STF) was launched in 2019. What inspired its creation? Sara Tendulkar (ST): My family has always believed in giving back to society. My grandmother, after moving to India from the UK, dedicated her life to Apnalaya, an NGO focused on supporting underprivileged children. My mother, a pediatrician, has always prioritised children’s healthcare. My father has always believed in giving back to society. For years, my parents were involved in various charitable initiatives, but they realised that a structured approach would create greater impact. In 2019, they officially launched STF to ensure that their philanthropic work was strategic, sustainable, and far-reaching. At its heart, STF is about creating opportunities for children across India—giving them access to quality education, healthcare, and sports so they can lead better and more fulfilling lives. SS: STF focuses on sports, healthcare, and education. Why were these three areas chosen? ST: The foundation’s pillars are deeply rooted in our family’s values. My father has always believed that every child should have access to sports. My mother, as a pediatrician, has seen how early medical intervention can transform a child’s future. My grandfather, a professor, always emphasised that education is the foundation of empowerment. These values resonate with the family, and naturally became the core pillars of STF. SS: What are some key projects STF is working on right now? ST: We have partnered with 14 NGOs across 15+ states, focusing on projects that create long-term, measurable impact. Some of our most significant initiatives include:Children of the Sachin Tendulkar Foundation’s (STF) Sports for Development programs got a unique opportunity to observe cricket greats in action on the field.
Children of the Sachin Tendulkar Foundation’s (STF) Sports for Development programs got a unique opportunity to observe cricket greats in action on the field, as per the release from International Masters League (IML). Their pride was visible as they walked out onto the field at DY Patil Stadium alongside the India Masters and England Masters teams and stood to attention next to Sachin Tendulkar as the National Anthem played. A battle of skill, strategy and cricketing nostalgia unfolded as the yesteryear cricketing stars assembled under the floodlights of a packed DY Patil Stadium here to witness the India Masters riding on an all-round brilliance to convincingly beat England Masters by 9 wickets in another enthralling International Masters League 2025 affair.
India’s hunt for 133 began with a vintage touch of the little master Sachin Tendulkar, slamming five boundaries and a six for his 34 off 21 deliveries to raise the tempo with a 75-run opening partnership in mere 7 overs with Gurkeerat Singh Mann, who was equally aggressive with an unbeaten 35-ball 63.
The electric atmosphere at the stadium came to a brief standstill once Sachin made his way back to the pavilion, after being caught by Tim Ambrose off Chris Schofield, with the crowd, roaring just moments ago, falling into stunned silence.
However, the arrival of the dangerous Yuvraj Singh changed the mood as he brought back the cheers, with a gigantic six over midwicket off the second ball he faced from the English leg-spinner. The southpaw seemed to be in a hurry to finish off things, smoking four boundaries to finish off on an unbeaten 14-ball 27, and more importantly stitched a 57-run undefeated stand with Gurkeerat to take India Masters home in just 11.4 overs.
Earlier, the third match of the inaugural IML served up a classic as Sachin Tendulkar’s India Masters invited Eoin Morgan’s England Masters to bat after electing to field in the high-stakes battle.
The decision seemed to have paid off for the hosts when Abhimanyu Mithun struck in the third over with the wicket of stumper Phil Mustard (8) before Dhawal Kulkarni joined the party by dismissing Morgan for a 13-ball 14, to leave the visitors in a spot of bother inside the powerplay.
Tim Ambrose and Darren Maddy took charge of the proceedings after the early dismissals of the opening combo, and the duo put up a calculative 43-run stand for the third wicket to stabilise the innings, before left-arm spinner Pawan Negi struck twice in a span of two overs to keep India ahead in the contest.
While Ambrose contributed with a 22-ball 23, Maddy came up with 25 off 24 balls before falling to the same bowler. Tim Bresnan struck a couple of boundaries during his 19-ball 16 before being packed off by Kulkarni.
With half the side back in the dugout for 89 runs, England needed some late order blitzkriegs but India’s disciplined bowling attack did not allow any freebies, as Vinay Kumar got rid of the dangerous Dimitri Mascarenhas for single digits, before Mithun and Kulkarni struck again to remove Chris Tremlett for an 8-ball 16, and Steven Finn (1). Towards the end, Chris Schofield’s undefeated 8-ball 18 gave the tourists the much-needed push.
For India, Dhawal Kulkarni was the pick of the bowlers, returning impressive figures of 3/21, while Abhimanyu Mithun and Pawan Negi bagged two wickets apiece. Vinay Kumar picked up a wicket for the home side.
It was in 2023 that Anjali and Sachin Tendulkar met Bill Gates during the latter’s visit to Mumbai. They found common ground in their thoughts on philanthropy and child health giving shape to a collaboration between the Sachin Tendulkar Foundation (STF) and the Gates Foundation (GF) to support holistic growth of children, according to a release from STF.
The collaboration was formalized recently when the STF and GF signed a Memorandum of Understanding (MoU) to jointly tackle issues in healthcare, nutrition, education, and rural development, with a particular emphasis on those impacting children. This partnership will drive synergy between GF’s and STF’s expertise, resources and local insights to drive meaningful outcomes across India.
The Sachin Tendulkar Foundation, established in 2019 by Anjali and Sachin Tendulkar, has focused on improving access to healthcare, education, and sports for underprivileged children. Over the years, STF has worked with various NGOs and institutions, impacting over 100,000 lives and its journey reflects a commitment to creating innumerable opportunities for the next generation.
Earlier, the Microsoft co-founder and philanthropist Bill Gates shared a video with Indian cricket legend Sachin Tendulkar, captioned “A snack break before we get to work,” as per a video posted by Gates on Instagram.
In the video, Gates and Tendulkar were seen enjoying vada pav together while sitting on a bench. The clip concludes with the caption, “Serving soon.” Reflecting on his visit to India, Gates wrote in his blog, “I came away with new ideas because India is full of smart, ambitious people tackling some of the world’s hardest problems in creative ways.”
Tendulkar, famously known as the ‘God of Cricket,’ still holds the records for the most runs in Test and One-Day Internationals (ODIs), along with the unique achievement of scoring 100 international centuries. Renowned for his exceptional skills and mastery of cricket, he entertained fans across the globe from 1989 to 2013.
The Mumbai-born cricketer made his Test debut on November 15, 1989, at just 16 years old, and played his first ODI on December 18 of the same year. Across 664 international appearances, he scored a total of 34,357 runs at an average of 48.52, remaining the highest run-scorer in international cricket. His 100 centuries and 164 half-centuries remain unmatched in the sport’s history.
Tendulkar was the first cricketer to score a double century in ODIs and played a record 200 Test matches. In ODIs, he accumulated 18,426 runs at an average of 44.83, including 49 centuries and 96 half-centuries. In Tests, he amassed 15,921 runs at an average of 53.78, with 51 centuries and 68 fifties.
A key member of India’s ICC Cricket World Cup-winning squad in 2011, Tendulkar fulfilled his lifelong dream of lifting the prestigious trophy after making his World Cup debut in 1992. From 2008 to 2013, he represented the Mumbai Indians in the Indian Premier League (IPL), helping them clinch the title in 2013. (ANI)