New York: In response to a special request from Merlin Entertainment’s Madame Tussauds New York, Sachin Tendulkar, a name synonymous with cricketing glory, happily agreed to help create an incredible moment for his fans. Marking the arrival of his wax figure in NYC, the cricket icon greeted his globally popular touring wax figure just ahead of the highly anticipated ICC Men’s T20 World Cup India vs. Pakistan match on June 9 at the Nassau County International Cricket Stadium in New York. Fans were delighted as Tendulkar stood side-by-side and was reunited with his impeccably crafted wax figure, which originally debuted in 2014.
Symbolizing his enduring impact on the sport and its fans worldwide, Tendulkar’s illustrious career has been recognized by the world’s greatest wax museum more than once, dating back to his first figure at Madame Tussauds London in 2009. Since then, five more figures have been created in his honor.
Tendulkar, affectionately dubbed the “Master Blaster,” has won over cricket aficionados globally with his unparalleled prowess and sportsmanship and he is widely regarded as one of the greatest batsmen in the history of cricket. With an international career spanning over two decades, Tendulkar holds numerous records, including the most runs scored in both Test and One Day International (ODI) cricket. He is also the only player to have scored one hundred international centuries, making him a true icon of the sport. Throughout his illustrious career, Tendulkar has garnered immense respect and admiration from fans and fellow cricketers alike, cementing his legacy as a true cricketing legend.
From Monday, June 10, through the World Cup Finals on Saturday, June 29, Tendulkar’s wax figure will be free for fan interaction and photos in the lobby of Madame Tussauds New York before taking its permanent place in the museum alongside the wax figures of other sports icons.
Visakhapatnam: With an objective to empower underprivileged children by providing them grassroots-level basketball programme, Hi5 Youth Foundation has partnered with Sachin Tendulkar Foundation (STF) to construct basketball courts in Andhra Pradesh and Arunachal Pradesh. These will be the fifth and sixth basketball courts to be developed with the support of STF.
It may be noted that Hi 5 Youth Foundation and STF have been collaborating to build sports infrastructure in schools since 2020.
The new basketball court venue would be APSWR school in Chittoor, which is also known as Dr BR Ambedkar Gurukulam. The school is home to aorund 400 girl students from grades five to 10. Andhra Pradesh basketball association conducts state camps and prepares teams for national tournaments here.
Speaking about the collaboration, cricket legend Sachin Tendulkar said sports is a powerful tool that not only keeps children physically fit but also builds character, self-esteem, and confidence.
“It empowers children from marginalised backgrounds with the required skills that can help them succeed in all fields of life. The expansion of our association with Hi 5 Youth Foundation to develop two more basketball courts for children in tribal communities and girls, in particular, is one more step in our vision to transform India from a sports-watching nation to a sports-playing nation,” said Tendulkar.
Hi 5 Youth Foundation founder Usha Sundar said they are excited about partnering with STF in their mission to promote sports and empower youth. “Creating inclusive spaces will help young talents thrive and bring communities together. STF currently supports 300 children at its tribal centres in Maharashtra. The foundation has built two half-courts and one full court in a remote village in Gujarat and another full court at the Parivaar Education Society campus in West Bengal,” she said.
Apart from Chittoor, the second court will be built at RKM School in Aalo, Arunachal Pradesh. Established in 1966, this school focuses on uplifting the underprivileged tribal community in the north-eastern state through education, healthcare, and livelihood initiatives.
The film underscores the versatility and relevance of life insurance products across all age groups, reinforcing the message that it’s never to early or late to secure one’s future, the right time is whenever one chooses to act. The campaign sheds light on the significance of early financial planning for parents through the lens of Tendulkar’s debut.
Ageas Federal Life Insurance, India’s private life insurer, has introduced its latest brand campaign film, “Cradle to Crease,” an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence.
In today’s rapidly evolving landscape, a child’s future isn’t as distant as it once seemed. Recognising this, the campaign sheds light on the significance of early financial planning for parents through the lens of Tendulkar’s debut.
Speaking about the brand film, Erum Kidwai, senior vice president and head- marketing at Ageas Federal Life Insurance, remarked, “With “Cradle to Crease,” we aim to redefine the narrative surrounding financial planning and insurance. Sachin Tendulkar’s journey serves as a powerful reminder that there is no fixed age or time to prioritise financial security. Through this film, we seek to inspire individuals to take charge of their future fearlessly and embrace a proactive approach towards financial planning through insurance.”
Commenting on the brand’s use of innovative technology when it comes to marketing campaigns, Kidwai added, “Be it our Young Sachin campaign, The Boy Who Dreamed, SachinVerse campaign or the present Cradle to Crease Ad, we are proud to be the first brand in the BFSI sector in India to integrate Gen AI and Deep Fake positively to educate audiences about the necessity of Life Insurance in a way that is relatable to today’s tech savvy audience. These campaigns also ensure that they appeal to the entire spectrum of our target audience from all age groups”
Building on the long-term brand philosophy of #FutureFearless, the brand reminds people that with timely investment through life insurance, they can be adequately prepared for any uncertainties or disruptions that life throws at us, the company stated in a press release.
The film underscores the versatility and relevance of life insurance products across all age groups, reinforcing the message that it’s never to early or late to secure one’s future, the right time is whenever one chooses to act.
Mukund Olety, chief creative officer of VML, shared, “After a very successful Young Sachin campaign, we have created Cradle to Crease. The film features Sachin walking through the tunnel of life as he reaches the pitch. Using technology, we’ve created a hyper-realistic rendition of 16-year-old Sachin to recreate the moment he made his international debut. With the power of Gen-AI, we’ve told a story that could not have been told 5 years ago. We are constantly pushing boundaries and using technology to make storytelling richer and better. We’re sure seeing Sachin walk up to his debut shall inspire a lot of parents to plan better.”
The 360 campaign will be amplified across social media platforms, including sports, news and finance channels and OOH and digital OOH across 6 cities including Mumbai, Delhi NCR, Kolkata, Kerala (Cochin, Kottayam, and Trivandrum) to effectively engage its target audience, amplifying its message of prudent financial planning.
Sachin Tendulkar honoured with the Master of Creativity award
Kyoorius has announced the winners of the 2024 Kyoorius Creative Awards, that was held in Mumbai on Friday. According to a communique over 1450 professionals attended the event.
While no entry was conferred the coveted Black Elephant award that recognises work deemed to be the Best Of Show, though there were two contenders – ‘Motorola Deep Connect’ for Motorola India by Dentsu Creative and ‘Megh Santoor’ for Hindustan Unilever’s Brooke Bond Taj Mahal by Ogilvy India. For the first time ever, they were awarded Baby Black Elephants.
Kyoorius also presented the cricketer Sachin Tendulkar with the Master of Creativity award. As was reported, Kyoorius received over 3600 entries from over 280 entrants to the awards this year, the highest ever in history. Only 1060 entries made it to the First List after the first round of online judging. Post the in-person jury session, 282 entries emerged as winners of the Baby Elephant (In-Book winners). Out of these 282 Baby Elephant winners, 89 entries were awarded Blue Elephants across disciplines. Seven entries were awarded Purple Elephants as part of the Zee Equality Awards.
Said Rajesh Kejriwal, founder and CEO, Kyoorius: “My heartfelt congratulations to all the winners this year. GiveBack was not just a campaign idea for us – it was a way to recognise the pain points when it comes to award shows. We’ve already started the process and entrants are receiving their GiveBack money. We took this initiative to make the Kyoorius Creative Awards more accessible to smaller agencies and have recorded the highest number of entries this year. While there was no Black Elephant winner this year, we have two Baby Black Elephant winners to celebrate.”
Added Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd.: “I am pleased to recognise and applaud the immense creative potential of the industry, and further encourage innovation by extending our support to the Kyoorius Creative Awards year on year. At ZEE, we are humbled to play a small role in nurturing the creative quotient through the ‘GiveBack’ initiative, and we stay committed towards supporting the advertising fraternity and celebrating memorable brands and campaigns. I would like to extend my heartiest congratulations to all the participants, wishing them continued success and an abundant creative spirit to create more such enthralling campaigns in the future.”
With the help of doctors at the Inga Health Foundation’s hospital, the Sachin Tendulkar Foundation is working to put smile back on children’s faces, through cleft lip and palate surgeries.
Sachin Tendulkar on Friday has revealed that his foundation alongside the Inga Health Foundation’s hospital is helping the babies born with deformities in Jammu and Kashmir.
Tendulkar, who has recently been on a trip to Jammu and Kashmir along with his wife Anjali Tendulkar and daughter Sara Tendulkar has put down a heartfelt note with a video on the social media accounts.
“We don’t often think about our ability to smile, as a gift. We consider it a given. There are a few, who struggle to express even this basic emotion. Nearly 60,000 babies in India are born every year with deformities that inhibit their smiles,” wrote Sachin.
“Through Sachin Tendulkar Foundation, we have been working with a wonderful set of doctors who strive to put a smile back on children’s faces, through cleft lip and palate surgeries.
“One of the centres we have been supporting is in Srinagar. During our trip to Jammu and Kashmir, we spent time in Inga Health Foundation’s hospital, interacting with doctors, children and their parents.
“Listening to the stories of how the surgery has transformed lives of these children was indeed gratifying. Anjali, Sara and I were all smiles after meeting these little heroes. We are happy to have contributed to this beautiful change in their lives.”
Sachin has described the trip as a “beautiful experience” that will forever hold a cherished place in his memory.
During his recent trip to the Kashmir valley, Sachin had also several videos, including him visiting a cricket bat making factory, enjoying time with his family at the Shikara, playing cricket on the roads, and meeting Jammu and Kashmir’s Para cricket team captain Amir Hussain Lone.
Hafele’s brand purpose, ‘Maximising the value of space. Together,’ serves as a guiding compass, leading us in crafting holistic and sustainable environments for our customers where they can enjoy the multiplied benefits of their living and working spaces.
Hafele, a global leader in the interior solutions segment, has announced its collaboration with the cricketer, Sachin Tendulkar, as the brand ambassador for its Indian Subsidiary. This partnership marks the coming together of two legacies known for their precision, commitment to quality and values.
Revered internationally as the ‘God of Cricket’ and recognised world-wide for his outstanding performance over a career spanning 20 years, Tendulkar embodies excellence, integrity and a relentless pursuit to perfection – values that resonate deeply with Hafele, the company stated in a press release.
As a brand ambassador, Tendulkar will collaborate closely with Hafele to amplify the brand’s purpose, maximising the value of space and inspire customers to elevate their spaces with Hafele’s state-of-the-art interior solutions.
“We are honoured to welcome Sachin to the Hafele family,” said Frank Schloeder, managing director – Hafele South Asia. “We believe he is the perfect fit for our brand especially given his passion for cooking and preparing delicacies in his kitchen. Who better than him to bring our contemporary interior solutions to the forefront and highlight their efficient functionality, cutting edge technology and enhanced aesthetics. Furthermore, his perseverance and attention to detail align perfectly with our brand values. With Sachin on-board we are eager to embark on this journey of inspiration and innovation, revolutionalising the way people perceive and maximise the value of their space.”
Tendulkar expressing his enthusiasm, said, “I am very happy to be partnering with Hafele. We embarked on this journey because we felt there’s a great value match between our teams. I have been passionate about food and cooking, and a good kitchen is what enables delicious joys for every family. With young Indians aspiring to be the best at everything they do, they seek solutions which are innovative and cutting-edge. While visiting Hafele’s Design Centre, I saw this in action.”
“The brand philosophy of maximising the value of space stood out for me. I look forward to this relationship and wish the teams at SRT Sports Management (SRTSM) and Hafele all the very best as we continue to work closely on our joint objectives,” he added.
The partnership between Hafele and Sachin Tendulkar marks the beginning of an extraordinary chapter. Together we look forward to inspiring our customers to create homes that not only reflect their unique personalities but also enhance their everyday living, the company added.
Sachin Tendulkar couldn’t resist sharing about his ‘unforgettable conversation’ and the time with Ratan Tata.
Sachin Tendulkar recently had a heartwarming encounter with the legendary Ratan Tata. He couldn’t resist sharing about their ‘unforgettable conversation’ and the time they spent together. To top it off, he treated his followers with a delightful picture of the two of them.
“Last Sunday was memorable, as I had the opportunity to spend time with Mr. Tata. We shared stories and insights about our mutual love for automobiles, our commitment to giving back to society, passion for wildlife conservation, and affection for our furry friends,” wrote Tendulkar in the caption of the post.
He further added, “Conversations like these are invaluable and remind us of the joy and impact our passions can bring to our lives. It’s a day I will remember with a smile always.” (Also Read: Ratan Tata casts vote in Mumbai’s Colaba, accompanied by assistant Shantanu Naidu)
The image shows the two in a hall-like space. The cricketer can be seen standing while Ratan Tata is sitting on a chair. The duo can be seen smiling brightly in the picture.
This post was shared a few hours ago. Since being posted, it has gained more than six lakh likes, and the numbers are only increasing. Numerous individuals also flocked to the comments section of the post to share their reactions. Several people expressed happiness over the post and the image.
Here’s how people reacted:
An individual wrote, “Two legends in one frame.”
A second said, “The great Ratan Tata ji, and the great legend Sachin- both are the pride of our country.”
A third commented, “The real heroes and inspirations of millions of people.”
“This is such an iconic photo,” added a fourth.
A fifth shared, “A frame that people will remember forever. Simplicity and greatness, they both are gems.”
“Two legends and most respected personalities of our country,” posted a sixth.
Tendulkar Foundation and the Yuwa Foundation work in collaboration in the district to help and develop the girl footballers. The Indian batter would say that he got inspired by these children.
Former Indian cricketer Sachin Tendulkar along with his wife Anjali Tendulkar were in Ranchi at at Ormanjhi block of the district to encourage girl football players of the Yuwa Foundation.
“Children’s energy is infectious. I saw them working hard and enjoying themselves. I recalled my childhood,” Tendulkar said while speaking to media persons.
“The reason behind me coming here is the children. If we get a chance to smile because of them, then there can’t be anything bigger than that. I will come here again soon,” Tendulkar said.
Tendulkar Foundation and the Yuwa Foundation work in collaboration in the district to help and develop the girl footballers. The Indian batter would say that he got inspired by these children.
SachinSachin Tendulkar and Anjali Tendulkar with girl footballers. (Special arrangement)
“There are several difficulties in their lives even from home. They go to play football, which sometimes is not liked by parents. I would like to tell them to encourage children and support them. These children will bring smiles on their faces,” the 50-year-old said.
Festive offer
education, sports and health
Speaking about the Tendulkar Foundation Sachin would say that the body works in three verticals of education sports and health.
The cricketer would reveal the reason behind these verticals and say “Education is because my father was a professor, health because my wife is a doctor and sport because I am into it. If three are put together, it can shape the future of the country,”.
“Its team is honing the skills of girls, changing their lives, giving direction to their lives… The girls will go on to shine as bright as they possibly can,” Tendulkar would praise the Yuwa Foundation.
Tendulkar is one of the greatest batsmen in history of cricket. He repersented India in 200 Tests and 463 ODIs. He is also the only player to score 100 international tons and is the all time top run scorers in both Tests (15,291 runs) and ODIs (18,426 runs).
With PTI inputs
The latest ad film shines a spotlight on a student, as she enters the Unacademy centre cheered on by Sachin Tendulkar and the educators. The visuals captivatingly depict the diverse facets of exam preparation, with Unacademy Educators consistently motivating her to excel. With a soundscore reminiscent of a packed cricket stadium cheering on Sachin Tendulkar, the ad underscores Unacademy Centres unwavering support for every student, encouraging them louder than anyone else.
Learning platform, Unacademy has unveiled a new brand campaign – ‘The Power Behind You’ featuring cricket legend Sachin Tendulkar.
The film shot at an Unacademy Centre, captures Tendulkar and a team of Unacademy educators cheering on a student as she strives to crack her dream exam.
The latest ad film shines a spotlight on a student, as she enters the Unacademy centre cheered on by Sachin Tendulkar and the educators. The visuals captivatingly depict the diverse facets of exam preparation, with Unacademy Educators consistently motivating her to excel.
With a soundscore reminiscent of a packed cricket stadium cheering on Sachin Tendulkar, the ad underscores Unacademy Centres unwavering support for every student, encouraging them louder than anyone else. It conveys the message that with the backing of Unacademy Centres, learners can overcome their fears and doubts, fueled with determination to succeed.
“Partnering with Sachin Tendulkar on this campaign is a testament to our mission to be the relentless force behind the aspirations of every student in this country. His journey symbolises the resilience and excellence we nurture and embodies the spirit of our campaign, ‘The Power Behind You’. We want every learner to know that they have the powerful support system championing their dreams”, said Jagnoor Singh, COO of Unacademy Centres.
Sachin Tendulkar said, “In every challenge in my career, I found strength in the collective cheer and belief of a billion people. This profound support was more than just encouragement, it powered me to push boundaries. I see a parallel in the ambitions of young learners and Unacademy Centre’s endeavour to support them through their journey to success resonates with me on a personal level. I am happy to be on the other side, cheering on these young aspirants. ”
The four young medal-winning track and field athletes from rural Satara, who were accompanied by their two coaches, could not conceal their joy and excitement on meeting their sporting idol and asked Sachin questions about his career, diet, and fitness journey
Four young female athletes from the Mann Deshi Champions programme, which is supported by the Sachin Tendulkar Foundation, got a once-in-a-lifetime opportunity to meet cricketing legend, Sachin Tendulkar in Mumbai recently.
The four young medal-winning track and field athletes from rural Satara, who were accompanied by their two coaches, could not conceal their joy and excitement on meeting their sporting idol and asked Sachin questions about his career, diet, and fitness journey.
All four girls hail from farming families in rural Satara district. Vaishnavi Sawant from Pulkoti, currently pursuing an MA, has won gold, silver, and bronze medals in the 3000-meter steeplechase at the National level. Arya Kale from Jambhulani, an 8th-grade student, has secured a National bronze medal in the 2000-meter race. Arati Babar from Dhokmoda, presently pursuing a BA, has actively participated in 5 Km and 10 Km races at the State level. Payal Bhosale, also from Dhokmoda, has won a silver medal in the 600-meter race at the District level.
The girls also wanted to know how a sportsperson could deal with failures. Sachin gave them advice from his experiences, “Failures are natural and a part of your journey as a sportsperson. You will face failures, and things will not always be in your favour every day. What really matters is your mindset in facing failure and not allowing it to affect your long-term plan. It is important to believe in yourself and keep working towards your goal. Just like you train your body to be strong, you must also train your mind to be resilient, learn from failures and move forward.”
The Sachin Tendulkar Foundation began working with the Mann Deshi Foundation in December 2023, supporting the Mann Deshi Champions programme with financial support to provide young boys and girls in rural India with sports facilities that nurture their overall physical, mental and social development.
Sachin, who was accompanied by his wife, Anjali Tendulkar also enquired about the girls’ training routine. He appreciated their dedication in not missing their twice-daily rigorous training, once before attending school in the morning and then in the evening after school. The Mann Deshi Foundation provides these young athletes with healthy and nutritious food after the training sessions.
The Sachin Tendulkar Foundation supports the Mann Deshi Champions programme in its mission to identify prospective outstanding athletes in rural India, offer financial and professional coaching support to participate in state, national and international competitions, and promote a career in sports. With a focus on increasing girls’ participation in sports, it also trains local coaches to identify and train talented athletes.
The Sachin Tendulkar Foundation supports multiple philanthropic initiatives to build a better tomorrow for India’s next generation. It works in the areas of children’s health, education and sports. Its other initiatives in supporting sports for children include working with the Hi-5 Foundation to develop character, confidence and team spirit in children in tribal areas of Maharashtra, West Bengal and Gujarat through a basketball excellence program called ‘Hope Through Hoops’ and backing Shreeja’s ‘Football and Beyond’ initiative which is empowering young girls from tribal areas of West Bengal.