JetSynthesys has announced the launch of the Sachin Saga Pro Cricket mobile game. Building upon the success of the widely acclaimed Sachin Saga Cricket Champions (Sachin Tendulkar’s official cricket game) with over 30 million downloads.
Players across geographies can indulge in a gaming experience as they step into Sachin’s shoes and experience the thrill of batting, bowling, and fielding like a PRO, true to its tagline #ItsPROtime. The game also features a host of modes, including more than 300 batting shots and tournaments across stunning international stadiums of the world.
“The Sachin Saga mobile game franchise has been one of the ways for me to stay connected with cricket fans. Buoyed by the response that Sachin Saga got, the team started working on Sachin Saga Pro Cricket. There are a host of new features which have been added in this version, we hope players enjoy the same,” Sachin Tendulkar, former Indian international cricketer said.
The game features a host of exciting modes like career allowing players to experience the important phases of their journey; Single-player mode enables them to customize matches and gear up with a special kit; through the multiplayer mode players can build and manage their own team while playing real-time one on one matches and the Tournament mode encourages the players to win various leagues and collect trophies. The version also includes more than 300 iconic batting shots and enables players to play tournaments across international stadiums of the world.
“Sachin Saga Pro Cricket offers a highly immersive and realistic experience, capturing the nuances of the sport and the incredible career of Sachin Tendulkar. The launch of this game is another step towards revolutionizing simulated sports and towards our mission of giving India esports exports to the world,” Rajan Navani, founder and CEO, JetSynthesys said.
Mumbai, June 14, 2023: SRT10 Global Academy, a pioneering sports institution founded by cricket icon Sachin Tendulkar, has appointed Dr. Atul Gaikwad as its Global Head Coach. Dr. Gaikwad has had an illustrious career as a cricket coach spanning 30 years.
Dr. Gaikwad’s extensive coaching journey encompasses mentoring and monitoring high-performance programs for young men and women, as well as educating and training local coaches as a Coach Educator. He is the first Indian resident coach to secure entry into the Elite Level 4 coaching course and successfully achieve certification as a Specialist Level 4 Elite Coach.
With a vision to transform India from a sport-loving nation to a sport-playing nation, SRT10 Global Academy embodies Sachin Tendulkar’s commitment to nurturing young talent and fostering a culture of sporting excellence. As a part of this initiative, the academy provides aspiring athletes with experienced coaches, a comprehensive curriculum, and state-of-the-art infrastructure aimed at inspiring a love for sports and enabling them to unlock their full potential.
Sachin Tendulkar, the driving force behind SRT10 Global Academy, shared his enthusiasm about Dr. Atul Gaikwad’s appointment, stating, “We are happy to welcome Dr. Atul Gaikwad as the Global Head Coach of SRT10 Global Academy. Having known him for years, I have closely seen his work ethic and passion for cricket. His recent achievement as the first coach from India to be awarded the ECB Specialist Coach level four certification is a testimony to his commitment towards cricket coaching. His experience and achievements make him a valuable addition to our SRT10 Global Academy team, and I am sure he will play his part in continuing our mission of inspiring young athletes to fall in love with cricket and achieving their fullest potential.”
Expressing his excitement, Dr. Atul Gaikwad stated, “It is an absolute honour to join SRT10 Global Academy and work towards our shared vision of transforming India into a nation that not only loves sports but also actively participates in it. I am committed to utilizing my experience and expertise to nurture and develop young talent, empowering them to become future sporting stars and contributing to the growth of Indian sports.”
Situated within the renowned DY Patil Sports Academy, SRT10 Global Academy goes beyond traditional coaching methodologies, nurturing the holistic growth of young athletes. Supported by a team of experienced coaches, the academy creates a nurturing environment where children can discover their passion for sports and strive to become the best versions of themselves.
Dr. Vijay Patil, President of DY Patil Sports Academy, expressed his support for the new appointment, stating, “We are delighted to have Dr. Atul Gaikwad join SRT10 Global Academy. With his exceptional coaching credentials and passion for player development, he is a valuable addition to our team. We look forward to witnessing the positive impact his leadership will have on our young athletes.”
The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life
Life insurance company Ageas Federal Life Insurance has launched its new brand campaign – ‘Sachinverse’, an optimistic vision of the future.
The campaign launched with a film featuring cricketing legend and brand ambassador, Sachin Tendulkar that highlights how technology will deeply disrupt each and every aspect of life from education to social interaction, to mobility, to household chores and even cricket.
In a virtual ‘Sachinverse’, the different avatars of Sachin Tendulkar take viewers through various scenarios including a virtual cricket stadium, onion-chopping robots, holographic cafes and a driverless car all rendered in a heady mix of animation styles.
Driving home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence, the company stated in the press release.
Karthik Raman, chief marketing officer and head – products, Ageas Federal Life Insurance said, “As we gear up for a very different future, our latest campaign, Sachinverse talks about being prepared for a landscape that is rapidly being reshaped by technology.
“Building on our long-term brand philosophy of #FutureFearless, we continue to remind people that with timely investment in life insurance, they can be adequately prepared for any uncertainties or disruptions that life throws at us,” Raman added.
Despite retiring from cricket 10 years ago. Sachin Tendulkar remains a top draw amongst India’s advertisers as the cricket legend still endorses 15 brands including Apollo Tyres, ITCs Savlon, JioCinema, Spinny, and Ageas Federal Life Insurance.
Despite the belief that cricketers have a shorter shelf life for endorsements compared to Bollywood stars, Tendulkar’s brand endorsement value is valued at $73.6 million, according to Kroll’s Celebrity Brand Valuation Report for 2022. According to industry sources, he charges ₹7-8 crore per year for an endorsement deal.
But Tendulkar, who celebrated his 50th birthday on Monday (Apri1 24), is least bothered about these valuation numbers. “I don’t think so much into these things – I just try to be myself,” he told ET. After working with third-party sports management companies, Sachin and his wife Anjali have now set up SRT Sports Management, a company that manages all his social and commercial partnerships.
“By creating my own setup, I am able to have a deeper and better connection with all the partners I work with. The team at SRTSM understands my value systems and works with partners towards creating win-win partnerships,” he said.
Sachin has always been very careful when selecting the brands that he wants to associate with. The lens he has used to select endorsements has always been about the brand’s impact on people’s lives, followed by the vision and purpose the company lives by.
“I look at authenticity Whatever is being said in communication, should also be done to fulfill that promise. That is how one can win the trust of people. Finally, it is teamwork, and therefore the comfort of working with the partner is very important,” he stated.
Sameer Satpathy Divisional Chief Executive, Personal Care Products Business, ITC, said Sachin is a generational icon whose persona extends beyond cricket. “He vibes well with every generation, especially children, and is revered globally,” he added.
“Sachin was personally invested in every aspect of the Savlon Swarth India Mission as its Hand ambassador.” For Spinny Founder & CEO Nirai Singh, Sachin will always be an Icon of integrity and consistently perform at the highest level. “Now, even at 50, Sachin is a personality who’s stayed true to himself, he’s as much a mature gentleman as much as he embraces a child-like charm,” he added.
He added that Spinny’s association with the cricketing legend has helped the brand to tell Its story, and vision effectively. Vighnesh Shahane, CEO & managing director, Ageas Federal Life Insurance, noted that the company has gone from being the 17th largest insurance firm in India before signing up Sachin to entering the top 10 after it teamed up with the cricketing maestro in 2015.
‘Over the last eight years, there are so many qualities of Sachin that have rubbed on positively to the brand,” he said.
To commemorate Sachin’s 50th birthday, brands like Amul, Spinny, Tanishq, Apollo, and Ageas Federal Life Insurance have planned consumer connect initiatives across mediums. Tanishq has created a curated range of 100 solitaires to celebrate his 50th birthday. Ageas Life Insurance has sponsored a documentary and a book titled SRT@50. As part of its brand activation, Spinny has recreated Sachin’s first car which has been stationed in Mumbai’s Band Stand area on April 23 and 24.
Amul has created a video montage featuring its past 50 ads that capture Sachin’s cricketing journey. Meta India organised a session with Sachin at its Mumbai office which was attended by 50 content creators. Even At 50, Brand Sachin has taken a fresh guard in the hyper-competitive world of brand endorsements.
The unveiling also took place 30 years after Mr. Lara made his famous innings of 277 against Australia at the SCG in 1993 and the West Indies great was thrilled to receive the honour.
The Sydney Cricket Ground (SCG) on Monday used legendary Indian cricketer Sachin Tendulkar’s 50th birthday celebrations to unveil gates at the iconic Australia venue that are named after the India legend and fellow cricketing great Brian Lara from West Indies.
All visiting players will now take the field through the newly-named Lara-Tendulkar Gates, with the duo bestowed with the honour on Monday to coincide with Mr. Tendulkar’s 50th birthday.
Mr. Tendulkar’s first Test century on Australia shores came at the picturesque Sydney venue and the champion right-hander averaged a whopping 157 from five Test matches at the ground. In 13 international matches at SCG, Mr. Tendulkar has scored 1,100 runs at an average of 100, with four centuries and four fifties and the best score of 241*.
Behind West Indies’ Viv Richards (1,134 runs) and Desmond Haynes (1,181 runs), he is the third-highest run-scorer at the venue among non-Australian players. Mr. Tendulkar loves playing in Australia and numbers prove it. In his 67 international matches there, Tendulkar scored 3,300 runs at an average of 42.85. He scored seven centuries and 17 half-centuries in the country, with the best score of 241*.
Mr. Tendulkar is the fifth-highest non-Australia run-scorer in Australia, behind Brian Lara (3,370 runs), Virat Kohli (3,426 runs), West Indies duo of Desmond Haynes (4,238 runs) and Viv Richards (4,529 runs).
“The Sydney Cricket Ground has been my favourite ground away from India,” Mr. Tendulkar said as quoted by ICC. “I have had some great memories at the SCG right from my first tour of Australia in 1991-92. It is a great honour to have the gates used by all visiting cricketers to access the field of play at the SCG named after me and my good friend Brian. I would like to thank the team at SCG and Cricket Australia for this kind gesture. I look forward to visiting the SCG soon,” added Mr. Tendulkar.
The unveiling also took place 30 years after Lara made his famous innings of 277 against Australia at the SCG in 1993 and the West Indies great was thrilled to receive the honour.
“I am deeply honoured to be recognised at the Sydney Cricket Ground, as I am sure Sachin is. The ground holds many special memories for me and my family and I always enjoy visiting whenever I am in Australia,” said Mr. Lara, who has sensational figures of 3,370 runs in 71 international matches in Australia at an average of 41.09 and eight centuries and 19 half-centuries to his name in the country. Lara has also played 13 matches at SCG, in which he has scored 654 runs in 16 innings at an average of 43.60 with two centuries and a fifty.
The West Stand at the iconic Sharjah stadium has been renamed the ‘Sachin Tendulkar Stand.’
An iconic Sharjah cricket stadium stand has been renamed after Sachin Tendulkar in a special ceremony in the UAE, honouring the Indian cricket legend on his 50th birthday on April 24.
The West Stand at the iconic stadium has been renamed the ‘Sachin Tendulkar Stand.’ A special ceremony held on Monday marked the naming of the stand incidentally around the time the master blaster celebrated his 50th birthday.
Not only does it coincide with the Indian batting legend’s birthday, but also with the 25th anniversary of his ‘Desert Storm’ back-to-back centuries against Australia in 1998 to a packed stadium.
The 143 he scored on April 22 and 134 two days later in the final of the Coca-Cola Cup, a triangular series between India, Australia and New Zealand, has been recorded in the books as a veritable ‘Desert Storm’.
Tendulkar scored 49 hundred in ODIs played across 34 stadiums.
However, his 7 at Sharjah Cricket Stadium, including the twin hundreds in April 1998, are lauded and celebrated by his fans around the world to this day.
Reacting to the news of naming the stand Sachin said in a message, “I wish I was there but unfortunately I had prior commitments. Playing in Sharjah has always been a magnificent experience. From the electrifying atmosphere to the love, affection and support, Sharjah has been a special venue for Indian cricket fans and lovers of the game from around the globe,” he said.
“A big thank you to Bukhatir and his team for this kind gesture on the 25th anniversary of the Desert Storm match and my 50th birthday. Feels like the greatest 6 of them all,” he is quoted to have said.
Sharjah Cricket Stadium holds the Guinness record for most One-Day internationals played (244), including some of the most memorable moments in cricketing history.
CEO of the Sharjah Stadium, Khalaf Bukhatir said this is our small way of expressing our gratitude to Sachin for doing so much for the game of cricket.
“Indeed, that was an incredible inning, and it was repeated in the finals. Right through the years of the now legendary CBFS initiative we have striven here at Sharjah to acknowledge the services of many great players even after their retirement,” Bukhatir said.
“We believe that as administrators it is our duty to pay tribute to those who have raised the bar and dedicated their lives to the cause of cricket, and we will continue to do so,” he said.
Also, honouring Sachin on his 50th birthday, a gate named after him was unveiled at the iconic Sydney Cricket Ground in Sydney on Monday.
Twelve years ago on April 2, 2011, the golden moment finally arrived for legendary cricketer Sachin Tendulkar, when he achieved his dream of winning the World Cup after six attempts.
For Tendulkar, the journey began in 1983 when he started out like a rough diamond before he reached icon status in the world of sports winning that trophy.
On the anniversary of India’s 2011 World Cup victory, Tanishq, one of India’s leading retail jewellery brand that is owned by the Tata Group, unveiled ‘Celeste x Sachin Tendulkar’ solitaire collection. The 100 limited edition solitaire collection pays homage to the Master Blaster’s achievements celebrating his 100 international centuries and the unifying spirit of cricket.
Each solitaire piece—the range includes rings, earrings and bracelets for men and women—is crafted with a diamond-cutting technology that is protected by no less than six patents. The limited edition falls under 0.006 percent of solitaires available worldwide in the D-Flawless 1 Carat category.
A finger ring designed to reflect 11 hands holding the World Cup trophy is a special one for Tendulkar from the edition. “The 2nd of April 2011 was the best cricketing day of my life. And that is what it reminds me of when I look at this ring,” the cricketer revealed at the launch that .
Just like it took a team effort to win that faithful day, so is his collaboration with team Tanisqh to bring something rare and innovative.
“There were multiple guys around us who polished our careers,” Tendulkar said at the launch. “And we all individuals got together as a team and did something special.”
“This is a collection of diamonds that actually goes across the board called Celeste and due to the patented technology, which makes the light properties of solitaire extremely rare and exclusive,” says Arun Narayan, VP—Category, Marketing & Retail, Tanishq, Titan Company Limited. “What really sets them apart is the light properties.”
When Tanishq was looking for people whose achievements reflected these properties of excellence and brilliance, Sachin Tendulkar was the natural choice. “Even after a decade or 11 years, nobody has come close,” said Narayan. “So, for us, that was a marker of what we wanted to communicate.”
The partnership between Tanishq and Tendulkar is in a way rare as something like this has not been done before with a male athlete in India.
While there is currently nothing to compare it to, there is potential for such a collaboration to have a significant impact on the conscious Indian diamond market, according to Prasad Kapre, managing partner of Blue Skies Business Management Group. Kapre was previously associated with diamond company DeBeers for 14 years (1995-2008), heading its trade marketing in India and was responsible for launching brands such as Nakshatra, Arisia and Asmi. “I personally feel there is tremendous scope,” he says. “And there’s a lot that can be done with the athletes because cricket is also one of the religions in India and that’s why it works very well.”
As of today, there are just 112 diamonds across the world that are currently D flawless, of which Kapre says almost 100 are going to be Tanishq under this, which makes this a great association.
Limited edition pieces associated with an iconic athlete could even draw a bigger consumer base of jewellery buyers who aspire to be part of the glory of any Indian athlete. “And if it’s a limited edition, then all the more because then you know you are the only one who has that piece,” says Kapre.
Mumbai: “As soon as I walked in here, I was made to realise that I am going to be 50, when people addressed me as “Kashe ahaat tumhi”, joked batting great Sachin Tendulkar as he met the Mumbai media who have been part of his cricketing journey at the CCI’s CK Nayudu Hall on Friday, as part of his 50th birthday celebrations. Tendulkar would be turning 50 on April 24 and the word tumhi in Marathi is used for someone who is middle-aged and respected.
Recounting his relationship with the media, Tendulkar stressed that sports journalists had played an important role in his career. “I have always believed that appreciation amplifies performance. The way you appreciated all my efforts, gave me strength to go out and try harder. I wasn’t always successful. I stumbled along the way. But this beautiful sport taught me to get back on my feet again. And move forward. But to move forward, you provided that fuel. On an empty tank, I don’t think I would have covered the distance that I did,” he stressed.
Tendulkar stated that during his playing days, there used to be a lot more interaction between the players and the press. “We used to have journalists sitting in the same room and having a meal with us. I don’t know if that happens today. Those things brought us closer to each other. From a journalist’s point of view, if you get to know an individual off the field too, you know what is going on in the players’ minds and you know how to cover moments when there are ups and downs,” he stated.
However, his relationship got off on a rocky note as a story about his first school hundred being carried without his picture caused him a lot of grief. “When I scored my first school hundred, it was covered beautifully, but my photograph wasn’t carried. And all my friends said, ‘Arre, tera photo aaya hi nahin. Sabka aata hain, tera nahin aaya.”
His parents and family members though consoled him with there will always be a next time. Tendulkar says he was still agitated. “My father ended up meeting his friend, who had a few contacts as he was a writer and he congratulated him on my hundred as he had read about it. My father told him everyone at home was happy except me because my friends were teasing me saying, “Tera photo nahin aaya.”
Eventually, his father’s friend got hold of Tendulkar’s picture through brother Ajit and two days later a massive write up with his picture was carried. “All my family members did not leave home for two days because they were embarrassed,” narrated Tendulkar on Friday.
The legendary cricketer also thanked the media for providing son Arjun the space to develop as a cricketer. “When I retired, you guys again hosted a fantastic afternoon for me here, at this venue, and I had made a request to allow Arjun to fall in love with cricket. My plea then was as a father, not a cricketer. Ten years have passed, and I must thank you for giving him that space and allowing him to fall in love with cricket. Today, in Arjun, we see a 23-year-old mature guy who is madly in love with cricket who doesn’t want anything else in life.”
Sachin Tendulkar Desert Storm: The ‘Master Blaster’ played one of the greatest One Day International innings on April 22, 1998 against Australia in Sharjah.
Cricket Legend Sachin Tendulkar celebrated the 25th anniversary of his historic “desert storm” innings against Australia at Sharjah by cutting a cake amid fans at an event in Mumbai. Tendulkar also interacted with his fans at this event ahead of his 50th birthday on April 24.
“I don’t think whatever I have been able to achieve would have been possible without your support, love & affection. That positive energy gave me the strength to go out and do what I did for India. The dream was to play for India, to lift that beautiful trophy – the birth of that dream took place in 1983. From there on till 2011, I only had one desire in life – hold that beautiful trophy,” he said while addressing the fans on Saturday as corroborated by an ANI report.
The right-handed batter is currently part of the Mumbai Indians’ franchise support staff and was part of the dressing room when Arjun Tendulkar, his son, made his IPL debut for the same franchise which he captained during its initial years. Sachin and Arjun Tendulkar also became the first-ever father-son duo to play in the IPL.
Talking about the iconic Desert Storm innings, the match at Sharjah against Australia was part of a triangular series also involving New Zealand. Prior to this, India-Australia Game on April 22, 1998, Team India had won just one out of their three games and Australia had already won their first three games to secure a place in the finals.
This was a must-win game for India to set up a titular contest against the Kangaroos. However, Australia ended up setting up an intimidating total of 284 for 7 in their 50 overs despite Venkatesh Prasad’s 2/41 in his 8 overs. Michael Bevan, one of the greatest finishers ever to have played the game, scored 101 off 103 balls to take the Aussies to a strong total.
In response, Tendulkar produced what is regarded as among the all-time best knocks ever played in a One-Day International. Against a formidable Australian attack comprising of the likes of Shane Warne, Michael Kasprowicz, Damien Fleming and Tom Moody, Tendulkar spared no one and attacked everyone.
Two sand storms hit Sharjah that day- one the actual one that interrupted the match and gave India a revised target of 276 in 46 overs and the other metaphorical from the bat of Sachin that almost blew away the mighty Aussies. Tendulkar, however, couldn’t get India past the finish line and Fleming ended a masterclass off an innings worth 143 off 131 with India’s scoreboard reading 242/5. Victory was still in sight for India as they needed 34 from 18 balls but the rest of the batters could only accumulate 8 runs from the next 3 overs to lose the game, handing Australia a victory by 26 runs. However, for his 9 fours and 5-sixes laden innings, Tendulkar was declared as the Player of the Match.
A sheer amalgamation of brilliance and rarity, a collection brilliant by design crafted with multitude of sparkling nano-facets. Tanishq, India’s largest jewellery retail brand from the house of Tata has launched a glorious solitaire collection ‘Celeste x Sachin Tendulkar’. The collection crafted with utmost care, precision and perfection pays a tribute to the legend’s remarkable achievements celebrating Master Blaster’s 100 international centuries, during this 50th birthday year.
This 100 limited edition solitaire collection is much like the legend it celebrates, representing pinnacle of excellence. Each piece in this collection shines with unmatched brilliance, scintillation, and fire unleashing infinite flashes of colour from these handcrafted diamonds. In the universe of diamonds, Celeste solitaires reign as the undisputed crown jewel of all jewels. The pieces in this uber- premium collection are crafted with revolutionary diamond cutting technology, protected by no less than six patents, the Celeste solitaire is a result of a ground-breaking innovation in the realm of diamond cutting.
‘Tanishq Celeste x Sachin Tendulkar’ includes an array of spectacular designs for both women and men, including rings, earrings and bracelets. Each piece in Tanishq Celeste is handcrafted to perfection and designed to capture the essence of Sachin Tendulkar’s style and personality. This oh-so appealing collection from the house of Tanishq boasts use of the highest clarity grade, characterized by an absence of any inclusions or blemishes even under 10X magnification. These magnificent solitaire pieces are a symbol of excellence, brilliance, rarity, love and a celebration of life’s most precious moments. This exclusive line of Solitaires speaks elegance, timelessness and panache exquisitely crafted in statement forms like no other.
Speaking on the launch of this magnificent collection, Mr. Arun Narayan, VP – Category, Marketing & Retail, Tanishq, Titan Company Limited said “The launch of Tanishq Celeste is momentous as we are delighted to present the most exquisitely crafted solitaire diamonds that shine with unmatched brilliance, scintillation & fire. These diamonds in addition to being sourced from the best across the world, graded in over 60 criteria of excellence, feature what has been called the biggest innovation in diamond cutting in over a century. Every Tanishq Celeste diamond imbued with this patented technology features thousands of invisible nano prisms that enhances the light performance and ensures unmatched brilliance, making Tanishq Celeste truly “a cut above”
And, to enhance the preciousness of Celeste, we are elated to partner with Sachin Tendulkar, an icon of excellence & brilliance and a man of impeccable style & sophistication. As the epitome of excellence and brilliance, we are delighted to present 100 limited edition ‘Sachin x Celeste’ solitaires that fall under 0.006% of Solitaires available worldwide in the D-Flawless 1 Carat category.
These are “the most precious of 1 carat diamonds in the world at this time”, to celebrate a decade of Sachin’s century of centuries, that remains the pinnacle of excellence & brilliance in world cricket. Further, like the master blaster himself, Celeste diamonds were born special but needed to be crafted and designed to perfection. To commemorate this journey, every Sachin x Celeste special edition solitaire comes with an exclusive coffee table book, “Sachin, Brilliant by Design!”
Speaking on the collaboration, Mr. Sachin Tendulkar said, “It’s been a pleasure partnering with Tanishq to create this exclusive limited-edition collection and bringing it to life. Tanishq has been a revered brand known for its design intricacy, trust factor and great customer connect. The Tanishq Celeste is a carefully curated innovative collection that celebrates the unifying spirit of cricket as well. I hope this partnership opens up newer avenues to celebrate excellence among the consumers.”