The campaign is about how people go far for love, for dreams, or for themselves and in the true IPL spirit, for their squad.
Spinny, a full-stack used car buying and selling platform in India, has launched its Indian Premier League (IPL) campaign featuring Sachin Tendulkar, along with Anil Kumble and Yuvraj Singh.
The campaign is about how people go far for love, for dreams, or for themselves and in the true IPL spirit, for their squad, the company stated in the press release.
‘Go Far For Your Squad’ is about the cricketers taking a road trip in a Spinny SUV. A boys trip all cricket lovers would do anything to be a part of.
The films will be released during the IPL 2023, scheduled to take place between March 31 to May 28, 2023.
Tendulkar said, “Spinny strives to offer delightful car buying and selling experiences through the timeless values of trust, transparency, and integrity. Being a passionate car lover, it has been wonderful working with the team on campaigns that reflect the warm emotions behind car ownership and driving.”
“This time, we decided to take Yuvraj and Anil with us on a memorable trip. We had a great time shooting the films, and I hope these rekindle memories about friendship and togetherness amongst the audience,” Tendulkar added.
Niraj Singh, founder and chief executive officer of Spinny, said , “We’re taking forward the brand story, ‘Go Far’ across internal and external touch points including the IPL campaign. IPL is all about team spirit, entertainment and supporting your players and teams. We wanted this feeling to be expressed in a fun, light-hearted way that connects with our customers, while enjoying their favourite games, this season. ‘Go far’ for your squad calls out to support your teams, your choices and the ones who matter.
“All about being a team player, doing what others want, and going far for the squad, as Sachin Tendulkar took his boys on a road trip. With Spinny, we’d go that extra mile, go far at every step to make it happen for each of our customers, including Sachin Tendulkar and his squad. A car is a special purchase for a home and our endeavour is to make it extra special for each of our customers,” Singh added.
The films are conceptualised by Tanya Mahendru, Spinny’s creative partner.
“For the IPL, we wanted to stitch a narrative with our brand ambassador. While the young ones strive to make it big this season, these three boys do the opposite – they take a road trip, make new memories outside the world of cricket; the car is a facilitator and a spectator on this boys trip. We wanted to show them all in a never before seen light – more real, bantering, unrestrained and doing little things for the squad. The essence of ‘Go far’ for your squad is about being a team player, one with the spirit of sport and also friendship.”
The films are produced by Tiger Baby.
Zoya Akhtar, founder of Tiger Baby, said, “This is Tiger Baby’s first commercial ad film and we couldn’t have been happier than it being a collaboration with Spinny. As a studio we aim to tell stories and entertain across all formats and this campaign helped set that up beautifully. We’re looking forward to more such collaborations.”
Arjun Varain Singh, director of the films, said, “It was refreshing to find a concept that was fun and aimed to make its audiences smile. And for us the only way to do that was to have fun shooting and to make sure our cricketing legends felt the same way. So we did. And I hope audiences are able to get in on it!”
Watch the ad here:
What makes this year’s TATA IPL even more special now is Sachin Tendulkar’s clarion call to create history by watching the TATA IPL on JioCinema
Mumbai: Season 16 of the TATA IPL is upon us, and fans are gearing up to catch all the live action of what is expected to be a historic season for many reasons. What has made it even more special now is Sachin Tendulkar’s clarion call to create history by watching the TATA IPL on JioCinema. In two separate videos, cricket’s greatest icon is seen telling fans he will watch TATA IPL nowhere else but on JioCinema in one and throws down the gauntlet to digital India, asking them to join in for setting an unprecedented record in another.
In the video, the Master Blaster alludes to India is seeing a paradigm shift in the way it consumes live sport. JioCinema has disrupted the status quo even further by giving fans the option to access a suite of immersive fan-first digital offerings for the TATA IPL. It will elevate every fan’s viewing experience by giving them unprecedented control over how, when, and where they watch their favourite teams and players. Sachin’s charge to fans of the game is rooted in his vision for accelerating digital sports viewership in India, beginning with the TATA IPL.
JioCinema’s presentation of the TATA IPL is expected to pack a punch for myriad reasons, many of which are going to be a first for the league. For one, JioCinema is streaming the high-octane league to Jio, Airtel, Vi, BSNL and all other subscribers for free. Viewers will be able to enjoy their favourite TATA IPL stars and teams in action in 4K for the first time, and can toggle between camera angles at will, using the multi-cam viewing option. The popular ‘hype’ feature is back which will allow users to check team scoring rates, batsmen’s scoring areas, bowlers’ heat maps and a plethora of statistics at their fingertips in parallel with live action.
To add to the cricket fever, JioCinema has unveiled a battery of superstars in its expert panel. Indian Premier League champions, title-winning mentors, all-time stats leaders and future hall-of-famers like Suresh Raina, Chris Gayle, AB de Villiers, Anil Kumble, Robin Uthappa, RP Singh, Zaheer Khan, Eoin Morgan, Graeme Smith, and Scott Styris headline JioCinema’s star-studded expert panel, bringing fans the most comprehensive, immersive, and in-depth coverage of the 2023 edition across 16 unique feeds.
Fans will be able to catch the live action in 12 different languages and four additional feeds including the Insiders feed, Hangout feed, Fantasy feed, and Fanzone feed, each having a world of difference from the other.
JioCinema’s coverage of the TATA IPL kicks off on 31st March, 2023 from 5 PM as MS Dhoni’s Chennai Super Kings takes on Hardik Pandya’s Gujarat Titans at the Narendra Modi Stadium in Ahmedabad.
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Savlon Swasth has announced the appointment of cricketer Sachin Tendulkar as a ‘hand ambassador’.
The soap brand aims to inspire consumers to practice proper handwashing habits and develop a culture of hand hygiene for a healthier nation.
Conceptualised by Ogilvy, the film features Tendulkar’s hand as the protagonist – bringing the importance of hand hygiene to everyone’s notice and reminding people in his inimitable style, to remember to wash their hands.
Sameer Satpathy, divisional chief executive, personal care products business, ITC, said,
“Washing hands with soap or handwash is a critical part of everyday hygiene, which helps us maintain overall health. This needs continuous emphasis and engagement to build healthy habits for children in particular and society at large. Savlon Swasth India Mission has been at the forefront of enabling this behavioural change in hand hygiene. We are very happy to have Sachin on board, who himself has been a strong advocate of this practice as the ‘hand ambassador’ for Savlon Swasth India Mission.”
Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers, Ogilvy India, said, “It takes a tremendously brave client to sign a huge celebrity and never show him. But that’s the kind of partnership we have always had with Savlon and this helps us do some of our bravest work. Hand Ambassador is a quirky idea but at the same time, it makes a very powerful point. It is mad but super relevant. We want to mention our ECD Nassar Hussami who championed this idea and our director Harshik, who worked hard to get the result we wanted. None of this would have been possible if the boss, Sachin Tendulkar didn’t agree to partner with us. We were chuffed when he heard the idea and said, ‘I love it’. Here’s hoping people love this idea as much as we do.”
Video: Courtesy BCCI
Tendulkar said the BCCI is doing its best for the growth of women’s cricket in the country.
Sachin Tendulkar on Wednesday felicitated the India U-19 women’s cricket team for its triumph in the inaugural ICC T20 World Cup in South Africa, saying the feat will encourage many girls to take up the sport and realise their dreams.
“I would likely to congratulate you on the magnificent achievement. The entire nation will celebrate (the triumph) for years to come.
“For me, my cricketing dreams started in 1983 but by winning this World Cup, you have given birth to many dreams. It was a magnificent performance,” Tendulkar said during the felicitation ceremony just before the start of the series-deciding third T20I between India and New Zealand here on Wednesday.
“By winning this World Cup, you have given a dream to young girls in India to represent the country.”
“The beginning of the WPL (Women’s Premier League) is going to be the biggest thing. I believe in equality for men and women, and not just in sports. There should be equal opportunities,” he added.
Tendulkar said the BCCI is doing its best for the growth of women’s cricket in the country.
“What BCCI has been able to do and the officials’ contribution in helping women’s cricket prosper, I think it’s a sign that we will really do well (in future).” During the brief felicitation function, which was also attended by BCCI secretary Jay Shah, president Roger Binny, vice-president Rajeev Shukla and treasurer Ashish Shelar, the dignitaries handed over a cheque of Rs five crore to the victorious India U-19 women’s team as announced by the board secretary earlier.
Sachin Tendulkar has been an advocate of women’s empowerment through sports for along time.
Sonali Sorenearned a call-up to a national training camp organised by the All India Football Federation camp for U-20 girls in Chennai last month.
Hailing from a poor tribal family in the Kalna region of east Burdwan, she had very few resources to continue her passion. But her dreams became a reality thanks to the support from the Sachin Tendulkar Foundation (STF).
The cricket maestro learnt about the plight of several girls of her ilk from Shreeja India, an NGO, and tied up with its Dhatrigram centre in mid-2022 as part of its ‘Football and Beyond’ programme.
Around 250 girls from 55 villages are enrolled under this sports-based education programme aimed at eradicating gender inequality and ensuring girls lead a life of dignity. The NGO also runs a similar facility in Birbhum.
“Shreeja India believes that sports (football) can be used as a powerful tool to engage, educate, enrich and thereby empower girls,” Somasree Basu, programme manager of Shreeja India, told The Telegraph.
“We are extremely grateful to STF for becoming our partner in this journey to empower girls. We especially want to thank his wife Anjali ji for being actively involved in assuring that every girl here gets wholesome nutritious food every single day,” Basu said.
The initiative provides intensive football coaching and out-of-school learning to the girls, who need support inbreaking away from evils of the society, including early marriage.
Tendulkar has been an advocate of women’s empowerment through sports for along time. STF supports the football programme which includes training, jerseys, nutritional support, education and other requirements.
“STF especially focuses on their nutrition. All the girls are served nutritious food every day,” Basu said.
Mumbai – With an aim to empower young students, Spreading Happiness InDiya Foundation (SHIF), a non-profit collaboration between cricketing icon Sachin Ramesh Tendulkar and Schneider Electric India is on a mission to provide access to digital education in more than 150 Rural Indian schools by 2025 under the SMITA Program. Through this association, they also aim to introduce the concept of Digi Green wherein they will provide access to digital education infrastructure powered by solar energy and create awareness among the children of the country about the conservation of energy and the environment.
The world is at the cusp of unfathomable risk due to the effects of climate change. Thus, it is critical that sustainable solutions are adopted at every step of the way, be it at a corporate level or at an individual scale. This requires a shift in mindset and an acknowledgment of our current times that is massively impacted by the ongoing climate crisis. Addressing two issues with a single solution, Spreading Happiness InDiya Foundation has come up with an innovative concept of solar-powered “Digi Green” classrooms that use the latest technologies to conduct virtual training for students. Through this seamless combination of solar energy and technology, the “Digi Green” classrooms are eco-forward and help save money for schools in terms of running costs, while also providing virtual training modes to optimize learning outcomes. Since these classrooms are run completely on solar power, it has a ‘net-zero’ carbon footprint, further enabling the schools to earn carbon credits.
Sharing his thoughts on the Digi Green program, Sachin Ramesh Tendulkar said, “Our goal through Spreading Happiness InDiya Foundation is to provide access to digital education to students in rural schools while creating awareness among them on the absolute need to build a ‘sustainable future’. This initiative is our contribution towards helping create a better world through responsible, aware, and active citizens of the future. Through Digi Green, we are leveraging the power of digital technologies to bring parity amongst rural and urban students in terms of access to modern means of education.”
To date, SHIF has supported 14,593 students from 81 schools across 6 districts in Uttarakhand, Gujarat, Tamil Nadu, Maharashtra, and Karnataka under the SMITA program. In FY 22-23, the foundation plans to implement this initiative and set up Digi Green classrooms in 35 Rural Government Schools across different states of India benefiting more than 8,000 students.
Access to quality education is the main driver for the development of society. Emphasizing the need to develop modern education infrastructure, Anil Chaudhry, Zone President, India and CEO & MD, Schneider Electric India Pvt. Ltd.-, said, “We believe that access to energy and digital is a basic human right. It is imperative for all of us to come together to create a meaningful impact on the lives of the children by creating awareness about the conservation of energy and the environment. Through our collaboration with Spreading Happiness, we have created equal opportunities for children, even in remote areas, by providing an advanced learning infrastructure through Digi Green, powered by clean solar energy. We are delighted to be a part of this initiative with Mr. Sachin Ramesh Tendulkar to prepare and sensitize our next generation on climate change and sustainability.”
Under the Digi Green Program, students are also provided with an interactive learning program on Environment and Energy conservation wherein they are not only made aware of the judicious utilization of resources but are also made ‘Green Ambassadors’ to take the cause forward in society. Students and Teachers have been trained on various Environment & Energy Conservation topics through interactive sessions, ultimately making them Green Ambassadors. To further the cause of sustainability, more than 8000 saplings have been planted by the students.
Sport inculcates in us the spirit to fight back after a loss, and never give up. This Republic Day, let us wish for a tomorrow where we value failures, and grow to achieve the best for us and India.
When neighbourhood parks resonate with the cheers of children playing a friendly (but serious) cricket match against the setting sun, parents take delight in watching their children play. When their child’s team wins, they celebrate. But even when their child’s team loses, they console and support them. In sport, it is not just success that matters. Equally important is how one deals with loss or failure — when one has to come back and play again the next day, with the same enthusiasm and energy.
Sport has always been an integral part of our country, with a history that goes back a thousand years. The precursors of chess, the ultimate game of strategy, are said to have originated in India. We have been world champions in disciplines as diverse as cricket, hockey, kabaddi, chess, wrestling, badminton, billiards, and more. But there have been times when we have also lost, only to rise again and play to win another day.
This sense of not giving up in the face of adversity inculcates in us a fighting spirit, indomitable by failures. In today’s hyper-competitive world where we are judged by success, we must not forget the importance of failure and the lessons we can learn from it. We all have a right to fail, and there cannot be a better domain to understand its significance than sport. Sport is the greatest teacher of perseverance and determination in the face of repeated failure.
Last year, India fell in love with a “new game”, lawn bowls, as Rupa Rani Tirkey, Pinki, Nayanmoni Saikia and Lovely Choubey brought home the first Commonwealth Games medal in the sport for India. The four of them had started playing in different disciplines. They would have lost a few games in their career and won many times, but they never gave up. They got together to play a sport that was new to them and not known to many. It is this perseverance that helped them achieve success and emerge triumphant. It is this tenacity of spirit that sport brings to an individual.
In a society hardwired to succeed, it is difficult to stay motivated all the time. Everyone has their share of self-doubt and disappointment stemming from failures, but we need to understand that while success may not be guaranteed, we still need to continue playing the game. We must recognise the value of trying without being afraid to try new things. Sport can help us change a fearful mindset to one that is open to any new challenge.
A Mirabai Chanu may fall short of lifting a medal-winning weight once, a PV Sindhu may miss a match-winning shot, a Bajrang Punia may find his grip slipping in a final, a Mary Kom may mistime a knockout punch, and a Virat Kohli may return to the pavilion without scoring. But each one of them returns to the arena, to the court, to the field, to the ring, to try once more, to give their best for themselves — for their team and for their country.
Every champion has their moment of doubt, the occasion for failure, and share of misfortune. However, what is important is their reaction and response to the situation and learning from it to come back stronger. In the end, this is all that counts. India has a large pool of talent across different disciplines. With significant reforms and infrastructure development, the possibilities are endless as we groom the champions of tomorrow. The upcoming inaugural women’s Indian Premier League, for instance, will give youngsters scope to prove their mettle on the world stage.
Tapping talent at the grassroots level and giving them a supportive environment where they can learn, try, fail and triumph are of paramount importance. The hunger for victory has to be balanced by the ability to accept failure with a positive attitude. The lessons that failures teach us to amplify the significance of the next big win and instill resilience. This value of accepting failures as they come, if inculcated at a young age, can open the door to a promising and sustainable future.
Sport is a great leveller. It gives us the freedom to find an avenue to express ourselves, choose to do what we enjoy, and utilise our capabilities to the fullest. Be it a narrow miss at the goal, an “out at 99” in cricket, a defeat in a World Cup final, or an early exit from a league, failures prepare us for victories ahead.
This Republic Day, as we gather to honour our Constitution and the rights it gives us, let us also celebrate our journey through the years, moving forward despite the obstacles, trying, failing occasionally, but most importantly, bouncing back stronger with the collective strength of all citizens working together as a team. Let us wish for a tomorrow where we value failures, learn and grow to achieve the best for us, as well as for the nation.
Bharat Ratna Sachin Tendulkar is former captain of the Indian cricket team The views expressed are personal
MUMBAI: It was a day to remember for children at Happy Feet Home (HFH) as cricket legend Sachin Tendulkar paid a surprise visit at Sion centre in Mumbai on Wednesday to celebrate Christmas early with them.
The centre was started in August 2014 with the aim to provide free of cost emotional, psycho-social, educational/vocational and nutritional support to children and teens with life-threatening and life-limiting illnesses such as HIV, Thalassemia major and Cancer.
It was an ardent wish of the children under-care to meet their idol someday, which the Master Blaster fulfilled duly by joining in the pre-Christmas celebrations.
Earlier, the Sachin Tendulkar Foundation contributed financially to support the centre in healthcare and hygiene, educational or vocational programmes, home visits and Hospital activities.
Happy Feet Home is working closely with Sion Hospital, with the aim of providing holistic day-care services to children under palliative care.
The donation would reach over 400 children for their caretaking.
For the children residing at the centre and the ones under care, it was a dream to meet with Sachin Tendulkar.
He joined the young dreamers for casual interaction and became one among them as laughter and joy filled the air.
The children were elated in the company of the Master Blaster.
Ageas Federal Life Insurance has launched its latest campaign – ‘Dreams’ featuring its brand ambassador, Sachin Tendulkar. It aims to inspire parents to recognise their child’s unique dreams and encourages them to nurture these dreams at every stage of their life.
The campaign is digital-led and has been conceptualised and created in partnership with VMLY&R India.
The film shows a young boy carrying the physical form of his dream with him. The ‘dream’ can be seen just by him until he meets Tendulkar who tells him that he too can see the dream as he himself once dreamt of being different things.
With the help of VFX and various animated storytelling tools, the campaign film helps to bring the young kid’s dreams to life. It highlights a child’s perspective while also giving out a message to parents.
Karthik Raman, chief marketing officer, Ageas Federal Life Insurance said, “We want to empower parents with the tools and information to make the right financial decisions that will benefit their kids. Our latest campaign is a unique approach to take as an insurance company because it tells a heartfelt story of a young hopeful child and his vivid yet evolving dream.”
“he fact that a child’s dream keeps evolving is what makes financial planning even more crucial to navigate tough economic times and unforeseen circumstances,” Raman added.
New Delhi [India], November 18 (ANI): World Children’s Day was celebrated today in a festive event where children played a friendly futsal match, performed a choreographed dance with leaders and celebrities on their side, sending a fervent message on how important it is for them to feel celebrated, included, and be treated fairly and equally whoever they are and wherever they live.
Hundreds of children gathered in Thyagaraj Indoor Stadium in South Delhi. A team of 20 children played a friendly futsal match with the legendary cricketer and UNICEF Regional Goodwill Ambassador Sachin Tendulkar and celebrated Bollywood Star and UNICEF’s Celebrity Advocate Ayushmann Khurrana as read in a statement by UNICEF.
Legendary cricketer and Regional Ambassador for UNICEF South Asia, Sachin Tendulkar, said, “I’ve always believed that sports liberate us from many shackles and help us be better human beings. It plays a more important role for girls and women as it equips them with more power and confidence to make their mark. Today’s game showed this. UNICEF’s efforts to link play and child rights are commendable. The game is yours as long as you have the passion in your heart.”
Renowned musician Ricky Kej, also a Celebrity Advocate for UNICEF, conducted a musical concert for, about and with children. Nearly a hundred children rendered an art performance creatively depicting unity in diversity, inclusion and equality.
Speaking at the event, Union Secretary, Youth Affairs, Ministry of Youth Affairs and Sports, Meeta Rajivlochan said, “The Ministry of Youth Affairs & Sports focuses on tailored and holistic well-being and development of young people through country-wide volunteering organisations. Let us commit today to ensuring that every child and young person in this country has the resources, skills, opportunities, and spaces to voice their views to lead India to a brighter tomorrow.
In opening remarks, UNICEF Representative to India, Cynthia McCaffrey said, “World Children’s Day is a time for all of us to renew our collective promises for every child, especially for girls, to be included and protected and reach their full potential, unhindered by gender stereotypes, inequalities, and other barriers. When it comes to #ChildRights, there can be only one team! UNICEF India is privileged to support this cross-sectoral movement in India, a country that has made remarkable strides in improving outcomes for its youngest stakeholders and sees children as force multipliers for generational transformations. I thank the Secretary of Youth Affairs and celebrities who joined today and reinforced the message of fighting discrimination and symbolically kicking it out of the park through sports.”
Bollywood actor and UNICEF Celebrity Advocate Ayushmann Khurrana, said, “When we play, we become a team and realise that our determination, passion, and enthusiasm are all that matter. This is what we are here to celebrate. Let’s empower girls and boys to promote equality and inclusion for all children. UNICEF, thank you for organising this event on a theme I care about.”
Two-time Grammy award winner and UNICEF Celebrity Supporter, Ricky Kej along with virtuoso musicians from across the country performed a specially crafted audio-visual experience dedicated to children and future leaders of the world – meant to not only inspire change but also encourage children to tap into their creativity.
Famed Indian sprinter Hima Das joined the children-centred activities of UNICEF Assam in marking World Children’s Day.
A creative art presentation by 100 school children highlighted stories of inclusion and non-discrimination in a captivating dance form.
This World Children’s Day’s theme is on sports as a powerful means to promote inclusion, equality and non-discrimination. Sports also help children develop important life skills such as leadership, discipline, teamwork, tolerance, hard work and cooperation. (ANI)