As part of the brand’s ongoing ‘Shaving Stereotypes’ theme, Gillette has launched a new campaign in India called “Man Enough” created by Grey India.

The film focuses on a chapter in the life of army veteran Manoj Kumar Sinha who was injured during combat but held back tears through his recovery because his father taught him that showing emotion was not what men do.

“As a leading male brand and advocate for men, Gillette believes in igniting conversations that raise and inspire the future generation,” said Grey Group India chief creative officer Sandipan Bhattacharyya. “We want men breaking free of notions that crying makes them weaker. It takes courage to show your vulnerability”

The campaign is part of a broader theme by Gillette which was exemplified by Indian cricketer Sachin Tendulkar who posted to his over 30 million fans on Twitter an image titled “To the Men of Today, and Tomorrow.”

The ‘Mutual Funds Sahi Hai’ campaign is an effort by AMFI to spread awareness and information about investments in mutual funds. SEBI does not allow celebrity engagement for mutual fund and asset management brands. However, at an industry level, it has allowed the use of celebrities to spread awareness about investment avenues like mutual funds. ​​…

The Association of Mutual Funds in India (AMFI) announced that it had signed cricketing icons, Sachin Tendulkar and M S Dhoni for their ‘Mutual Funds Sahi Hai’ campaign, to help create awareness about Mutual Funds, as the preferred investment option.

Nilesh Shah, chairman, AMFI said, ‘Sachin Tendulkar and M S Dhoni evoke unstinted trust and high dependability, and their longer-term orientation in their respective cricketing careers, has been akin to retail investors having equally longer-term approach towards investment. Longer-term approach be it, in cricketing career or in Mutual Fund investments can deliver rich dividends be it for cricketers or investors, alike.”

N S Venkatesh, chief executive, AMFI added: “After three years of Mutual Funds Sahi Hai campaign, we at AMFI felt that the time is right to take the conversation with the retail investors across the country to the next level, by engaging the cricketing icons.”

“On behalf of the mutual fund industry, I thank SEBI for taking a considerate view on allowing the engagement of celebrities, at the industry level,” he added.

SEBI does not allow celebrity engagement for mutual fund and asset management brands. However, at an industry level, it has allowed the use of celebrities to spread awareness about investment avenues like mutual funds.

AMFI is dedicated to developing the Indian mutual fund industry on professional, healthy and ethical lines and to enhance and maintain standards in all areas with a view to protecting and promoting the interests of mutual funds and their unit holders. AMFI, the association of SEBI registered mutual funds in India of all the registered asset management companies, was incorporated on August 22, 1995, as a non-profit organisation.

Tendulkar said, “I am excited to be associated with the Mutual Funds Sahi Hai initiative, through AMFI, to help create awareness about Mutual Funds. Discipline and longer-term approach is the cornerstone towards achieving success, be it in any sport and likewise in personal investing.”

Dhoni said, “I take great pride in being associated with the “Mutual Fund Sahi Hai’ campaign. Having goal-based approach, starting early, staying disciplined and not being fazed by volatility, are the four mantras, I have always followed, be it in my cricketing career or in personal money management.”

The ‘Mutual Funds Sahi Hai’ campaign is an effort by AMFI to spread awareness and information about investments in mutual funds. It has deployed numerous communication touch points for the same over the past few months, across TV, digital and out-of-home.

In its endeavour in creating world-class cricketers, the Tendulkar Middlesex Global Academy (TMGA) today announced the launch of its first state-of-the-art cricket academy and sports centre in the world at DY Patil Navi Mumbai.

Around 200 students from ages 7 to 21 spread across two batches would be imparted training in the finer nuances of the game under the watchful eyes of the experienced coaches led by global head coach Josh Knappett and the head coach at DY Patil ex-Indian international Vinod Kambli.

Apart from on-field cricket coaching, there would be strength, conditioning, psychology and tactical based sessions. These sessions would help students improve both cricket and life skills aligning with the vision of TMGA in creating not just better cricketers but better global citizens.

Both the morning and evening batch would be of two and a half hours each and students would have four sessions per week for 12 months. Alongside the cricket coaching, students would have access to the sports centre where students can play Tennis, Football, Basketball, Badminton, Swimming, indoor games and Squash (coming up soon) and use the new state of the art gymnasium.

Sachin Tendulkar said “We have been holding cricketing camps in London, Mumbai, Navi Mumbai and Pune for the past two years and the response we have received from these camps has been overwhelmingly positive. Our dream of launching a full time academy has been realised. Our academy is a place where budding cricketers can enhance their skills and work towards their dreams of playing at the highest level”.

“We are delighted to partner with DY Patil sports academy and Dr Vijay Patil. Having talked with Vijay about the TMGA vision and our shared passion for sport it was clear that this was a fantastic partnership and one we should both pursue. I am sure that this academy will produce some promising players who will make our country proud both on and off the field.”

Dr Vijay Patil said ‘’With the TMGA annual cricket program, we will be able to facilitate a program with the iconic cricketing legend Sachin Tendulkar at the helm backed by the heritage and knowledge of the Middlesex County Cricket Club stalwarts which is truly an empowering experience.

At the TMGA DY Patil Sports Centre, we aim to create a destination that brings forward a sense of community by bringing people together who are bound by their love of the sport. With this Sports Centre and our association with TMGA, we are bringing global standard sports infrastructure to India and providing a truly world-class family sports destination’’.

The world class facilities at The Tendulkar Middlesex Global Academy DY Patil Sports Centre cater for a number of sports. A first class international standard cricket field accompanied by a pavilion will all necessary amenities. Two magnificent swimming pools, an adult and a learner pool fitted with a state of the art filtration system are at the heart of the facility.

The facility is also home to a 9000 square feet PU approved acrylic basketball court, a 9000 square feet floodlit football rink, four ITF approved tennis courts spread over 30,000 square feet, three Badminton courts approved by the Badminton Association of India and assigned indoor space for Table tennis, Carom and Snooker.

The changing facilities are plentiful for members and medical provision is permanently on site. The facility boasts two unique food experiences for its members, a luxurious dining restaurant and a café that has something for the whole family to enjoy.

Memberships for the sports centre open on January 28th.

For further information and for online bookings visit www.tmgadypsc.com send an email to enquiries@tendulkarmga.com / Support@tmgadypsc.com or call on +91 844 844 9555

In Celebration of International Women’s Day this year. DBS Bank india debuted a new episode of its award-wining mini series, SPARKS.

Feauring brand ambassador Sachin Tendulkar. The series is centered around the theme “Everyday Heroes for a Better World” and focuses on innovating social enterprises addressing key social and environmental issues.

This Episode traces the journey of a social enterprise that is paying the way for women delivery personnel and trains and employs women from marginalized backgrounds as delivery associates for e-commerce companies.

NEW DELHI: May 31 is celebrated across the globe as World No Tobacco Day and while many speak of Sachin Tendulkars credentials on the cricket pitch, one of his many heart-winning traits off the field has been his commitment to never endorse tobacco products or alcohol.

Tendulkar has been an icon for youngsters for more than three decades. During his playing days, he mesmerised the cricketing fraternity with his brilliant batting skills, inspiring many youngsters to take up the sport. However, it’s not just his cricket accomplishments which have made him a global icon. It’s his off-field behaviour as well which has forced billions across the world to aspire to become like him.

In 1996, the Master Blaster was approached to endorse a tobacco product when the tobacco companies first jumped onto the “bat sponsorship” bandwagon. But he refused.

Sources close to the 47-year-old say multiple attempts by surrogate advertisers to rope him have failed during the course of the years. Even though companies started advertising under the garb of flavoured cardamom or pan masala and soda, the Master Blaster has refused to budge.

An alcohol brand had apparently approached his office soon after his retirement and was willing to offer a multi-year contract of Rs 20 crore to avail his services. However, Tendulkar stood his ground and was not ready to trade values for commercial benefit.

As we gear up to celebrate No Tobacco Day on Sunday, Tendulkar’s telling act of saying no to tobacco endorsements has silently supported the efforts of creating awareness about the ill effects of tobacco consumption.

“Sachin is a hero for millions of people in India. Me, including my entire family, follow Sachin. He is god of cricket. I have worked with him and he is a very genuine person,” Raj Kamble, Founder and CCO, Famous Innovations told IANS.

“He is Bharat Ratna and people look up to him. I am glad that he has set an example by never endorsing any tobacco or alcohol product throughout his cricketing career and not even after his retirement. Celebrities, actually, should not endorse any tobacco or alcohol brand as it affects many people,” he added.

Tendulkar had revealed the reason for this stance a little after his playing days while addressing the advertising community in 2015. “One thing my father told me… try not to promote tobacco and alcohol. So those are the two things I stayed away from,” he had said.

He could have made a fortune putting up logos of tobacco brands – but it would also have put cigarettes on the lips of several youngsters across Indian subcontinent and beyond. That is just not acceptable for the legend.

CHENNAI: In his glittering career, batting maestro Sachin Tendulkar has partnered with organisations for numerous social causes. Now, he will be part of the Gillette Barber Suraksha Programme. As a part of the campaign, Gillette India has launched a film supported by Tendulkar that takes consumers through a nostalgic journey recalling the various instances they must have experienced at barber shops. Through the film, Gillette showcases the holistic support that is being given to barbers to enable them to get back to business.

Commenting on the programme, Tendulkar said, “While many have been affected by the lockdown, our barber friends are among those who have taken the maximum impact. Gillette Barber Suraksha is timely & very much needed right now. It’s heart-warming to Brand Advocate Sachin Tendulkar on Instagram. Be a part of it to make a positive difference to their lives and truly #GroomTheirFuture.”

The programme is aimed at educating, protecting and providing resources to the barber community as they return to business. Gillette and Barbers have a special bond as partners, and together they are a part of the essential fabric that grooms everyone, every day. As part of the campaign, Gillette will provide an insurance cover of up to Rs 1 lakh to barbers, educate them on safe operations via videos co-created with renowned stylist Aalim Hakim and provide them back-to-business support via specially curated product kits covering requirements for 2 months.

Life insurance company, IDBI Federal Life Insurance has announced the launch of its brand campaign, #FutureFearless which seeks to remind people that the future is not a source of fear, but a place of possibilities.

The campaign launched with a film featuring cricketing legend and the organisation’s brand ambassador, Sachin Tendulkar. The film showcases the differences in perception about the same issues between parents and kids. While parents are worried about how things will shape up, and see nothing but challenges, the kids view the future with optimism and are confident that they will be part of the solution. The film shows parents how out of sync their own fears are when compared with their kids’ fearless dreams.

Karthik Raman, chief marketing officer and head, products, IDBI Federal Life Insurance, said, “Our latest campaign is a timely intervention to encourage grown-ups to learn from their own children who dream fearlessly about their future and to look ahead with optimism. Thoughtful financial planning, through our IDBI Federal Life Insurance Child Plans, has the power to not only enable a positive change in outlook toward the future but also facilitate the future that our children are fearlessly dreaming about.”

“#FutureFearless is a much-needed campaign in these uncertain times. It gives confidence and encouragement to parents that with the right planning, they can give wings to their children’s unfettered dreams,” Tendulkar said.

Venkatagiri Rao, creative head, VMLY&R India, said, “ Unless parents wake up and overcome their fears to embrace emerging technologies today, they will make their worst fears come true for their children. #FutureFearless is a wakeup call to parents. As an insurance brand, it is imperative that we help our customers make the most of the future, and not just brace for it.”

Sachin Tendulkar’s latest post on Instagram reveals that the cricketer does not like to waste food.

MUMBAI : Sachin Tendulkar‘s latest post on Instagram reveals that the cricketer does not like to waste food. Taking to social media, he mentioned how the growing issue of food waste is a concern as there are millions who go without food every day. His post reveals how he is doing his bit towards Zero Food Waste.

( When Sachin Tendulkar turned the COOL PHOTOGRAPHER for this MODEL; watch video)

While wasting food is certainly not a good idea, the Master Blaster’s new video will give you some amazing Zero Food Waste hacks. His hacks will help you to reduce your food waste at home.

In the video, he can be seen making tea. Once he is done with making the tea, instead of dumping the tea leaves in a dustbin, he utilizes them as fertilizers.

“My mother always says food waste is not in good taste and she is right,” Sachin said in the video, and further added, “Zero food waste is close to my heart, and it’s something I practice and believe in.”

The electrical technologies company has launched two new digital films celebrating the 10-year journey with the cricket legend…

Luminous Power Technologies has launched two new TVCs marking 10 years of association with cricket icon Sachin Tendulkar. The brand has released two digital films to celebrate this partnership.

In the first film, Sachin talks about his philosophy that victory or success does not belong to an individual but instead belongs to the whole team. The video showcases the journey that Sachin and Luminous have embarked upon together while also highlighting the milestones they have achieved together as the brand evolved from ‘Jispe Desh kare Bharosa’ to ‘Khushiyon ka Ghar’.

The second short film shows a mutual respect and gratitude for the long lasting and solid partnership between Sachin Tendulkar and the brand Luminous as the Luminous team thanks the legend holding hand written ‘Thank you’ placards for Sachin and his continued support helping the brand enhance its credibility, for encouraging thousands to trust the brand, and for always believing in the brand’s values.

Tendulkar will raise awareness about fantasy sports in the country besides helping PFG promote all sports including kabaddi, football, and basketball.

Paytm First Games (PFG), a fantasy sports gaming platform, has roped in global sporting legend and Indian cricket icon Sachin Tendulkar as its brand ambassador.

The former India captain will raise awareness about fantasy sports in the country besides helping PFG promote all sports including kabaddi, football, and basketball.

“Cricket is an engaging sport, and we all tend to have opinions about the game — right from player selection to playing strategies. PFG will give fans the opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win,” said Tendulkar.

“Most of us have grown up watching the Master Blaster in action. With Sachin as a brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports which are about tactics, strategic planning and research,” said Sudhanshu Gupta, COO- Paytm First Games.

The company has also set aside Rs 300 crore for investing in the fantasy sports market and other online gaming events during this financial year. The platform will feature 200 plus live events including international and domestic cricket tournaments along with football leagues.