JetSynthesys, a digital entertainment and gaming company, launched India’s first Multiplayer Virtual Reality Cricket Game– Sachin Saga which was unveiled by Sachin Tendulkar himself.
JetSynthesys, a digital entertainment and gaming company, today launched India’s first Multiplayer Virtual Reality Cricket Game– Sachin Saga. Sachin Tendulkar himself unveiled the game’s headset and the VR game at the ongoing CII India Gaming Show (IGS) , which is a three-day international gaming, animation and infotainment show take place in New Delhi.
The limited edition headset, Bluetooth controller and Sachin Saga VR Game are available in an all-inclusive bundle priced at Rs 1,499. This will be sold exclusively available only on vr.sachinsaga.com website.
Sachin Saga VR will give cricket lovers an on-ground stadium immersion right from the middle of the pitch. Players can test their batting reflexes and face bowlers, who will bowl at over 150 kmph. Real-time tracking allows the cricket ball to be tracked from pitch to wicketkeeper in the game.
The company is also promising high-end graphics, real-time shadows and motion captured by Sachin Tendulkar himself, which are available in 28 unique cricketing shots.
Gamers will also get access to over 100 cricket matches in the Legend mode and take on international opponents in quick matches across real-world stadiums in the virtual reality game. They will also be able to compete in head-to-head multiplayer matches with friends and family.
The Sachin Saga VR Limited Edition Headset not only comes with the Sachin Saga VR game, but also includes access and support for over 3,000 apps compatible with Google Cardboard including games, videos, education and exploration apps.
The headset supports a 100-degree view of the field, resin lenses and a customized Bluetooth controller for pro-gaming action.
“With VR, for the first time, the lines between gaming and real blur to give gamers an accurately simulated experience of the stadium, with real-time action right on their mobile screens. I thoroughly enjoyed reliving my matches with Sachin Saga VR, and I am sure it will resonate with cricket fans and gamers all over the world,” Sachin Tendulkar said on the launch of the game.
Tendulkar has previously been associated with leading tyre brand MRF for about two decades.
Sachin Tendulkar may have hung up his boots five years ago, but there are brands that still want to be associated with the Master Blaster.
The latest to turn to the God of Cricket is Apollo TyresNSE -0.81 %: Tendulkar will be the brand ambassador for India’s second-largest tyre company over the next five years.
Both Apollo Tyres and SRT Sports Management, which represents Tendulkar, declined to comment on the deal.
However, a highly placed source close to the development told ET that the deal has been signed and that Apollo Tyres will soon launch a campaign featuring Tendulkar.
“It’s a five-year deal with Sachin. The shoot is planned and the campaign should be out in the next couple of months,” the source added.
Tendulkar has previously been associated with leading tyre brand MRFNSE 0.17 % for about two decades.
MRF was one of the first brands that Tendulkar endorsed in his early playing days. It became a performance brand synonymous with Tendulkar as he used the MRF logo on his bat for 13 years. Such was the association that people still find it hard to believe that MRF does not make bats or other sporting gear.
Apollo Tyres, which posted revenues of Rs 10,388 crore in the last financial year, competes with MRF and is its biggest challenger in the four-wheeler segment. Apollo has recently entered the two-wheeler tyre space. In the past, the company had been associated with soccer club Manchester United. To be sure, some sports marketing and brand experts are not too certain about Apollo’s move to associate with Tendulkar, citing his earlier MRF identity.
“MRF and Sachin are unforgettable together. Even after so many years, people don’t remember any other brand on Sachin’s bat. So it will be very difficult for Apollo to create the same kind of brand connect. This is like taking Shahrukh Khan away from Pepsi,” said Tuhin Mishra, managing director at sports marketing firm Baseline Ventures.
Ad man and brand expert Sandeep Goyal, who has completed a PhD on the subject of human brands, believes that Apollo’s target will be the audience that has once seen Tendulkar play and is still part of his fan base.
“As ‘human brands’ age, they tend to vacate the ‘performance’ space. Sachin too is no longer using his MRF branded bat any longer. It is no longer about the runs he scores. Sachin is now into more halo-ed ‘legend’ space,” said Goyal. “Roger Federer’s recent exit from Nike to Uniqlo and Novak Djokovic’s move from Nike to Lacoste are similar moves. Apollo would be content to have a celebrity, still widely recognised – and respected- at a fraction of the cost of a Virat Kohli. (It is) win-win for b ..
Tendulkar also endorses BMW, DBS, Sony Pictures Networks Sports Cluster, IDBI Federal Life Insurance, Oxigen, Future Group, Livpure, Luminous, and Rorito.
“You may not know this, but I have never gotten a shave from someone else before,” writes Sachin Tendulkar
An ad that is currently going viral online has shone the spotlight on the incredible story of two girls from the Banwari Tola village in Uttar Pradesh. Neha and Jyoti took over their father’s barbershop back in 2014 when he fell ill. To step into a profession traditionally dominated by men, they disguised themselves as boys, even taking on male names as they paid for their father’s treatment, supported their family and continued to study.
Today, an ad inspired by their inspirational story has led to one of the greatest cricketers of all times to get a shave from Neha and Jyoti, or the ‘barbershop girls’ as they are often referred to.
Master blaster Sachin Tendulkar shared in an Instagram post on Friday that he met the barbershop girls and got a shave from them. While posting a picture with Neha and Jyoti, he also revealed an interesting tidbit – that he has never gotten a shave from someone else before!
“You may not know this, but I have never gotten a shave from someone else before. That record has been shattered today. Such an honour to meet the #BarbershopGirls,” he wrote.
Sachin also presented Neha and Jyoti with a Gillette scholarship to cover their educational and professional needs.
Since being shared online, his post has gone viral with almost 7 lakh ‘likes’ and hundreds of impressed comments.
Neha and Jyoti have been receiving much praise and love from netizens around the globe after an ad by Gillette India highlighted their incredible, gender stereotype-shattering story. The ad has gone viral with over 16 million views on YouTube alone.
“The blade that shaves, does not know whether a girl or a guy is using it. I think, this is the most important line of the video, because if dreams do not discriminate then why do we?” said Sachin Tendulkar. “We should always remember the kids of today are watching and they learn from what they see. I hope lots of kids today will see how Neha and Jyoti and their village has shown great courage and right attitude to break stereotypes and move forward’.”
In an open letter to fellow men in the ongoing International Men’s Week, Indian cricket legend Sachin Tendulkar has said that men from all over the world need to realize that showing emotions and crying is not a sign of weakness.
There’s no shame in showing your tears,” said Sachin Tendulkar on Wednesday, recalling a time when he believed that crying makes a man weak, a belief he wants none to have now.
In an open letter to fellow men in the ongoing International Men’s Week, the cricket icon said his tribe should never pretend to be tough when things are falling apart.
“There’s no shame in showing your tears. So why hide a part of you that actually makes you stronger? Why hide your tears?” he asked in an emotional note.
“Because that’s what we are brought up to believe – that men are not supposed to cry. That crying makes a man weak.
“I grew up believing this. And the reason I’m writing to you today is because I realized that I was wrong. My struggles and my pain made me who I am, shaping me into a better man,” he added.
The 46-year-old, arguably the greatest batsman to have played cricket, said crying does not mean weakness.
“It takes a lot of courage to show your pain and your vulnerability. But just as sure as the morning, you’ll emerge from it tougher and better. So I encourage you to move past these stereotypes and notions of what men can or cannot do. Whoever you are, wherever you are, I wish you this courage,” he said.
Tendulkar said his tribe will face “fear, doubts and experience great tribulations” and it is fine if some of it leads to a breakdown.
“Undoubtedly, there will be times when you fail, and you will feel like crying and letting it all out. But sure enough, you’ll hold back the tears and pretend to be tough. Because that’s what men do,” he wrote.
Recalling his last day in international cricket, when he broke down while delivering a farewell speech, Tendulkar said he embraced the flood of emotions that came with the occasion.
“I had thought about it for a long time but nothing could prepare me for that last walk back to the pavilion. With each step, it started sinking in. I felt a lump in my throat, the fear of it all ending.
“There was so much going through my head in that moment. I just couldn’t keep it in. And I didn’t fight it. I let go in front of the world, and surprisingly, I felt a certain peace,” he remembered.
“I felt stronger for putting myself out there and grateful for everything that I had received. I realized I was man enough,” he said.
Former Indian cricketer Sachin Tendulkar has joined pre-owned car retailing platform Spinny as a strategic investor and lead brand endorser, the company said in a release on Tuesday. Spinny, however, did not disclose the amount of investment by Tendulkar in the company.
Spinny recently became a Unicorn with the closing of a $283 million Series-E round of funding, which took the total capital raised by the platform to more than 530 million and giving it a valuation of $1.8 billion.
“Spinny has partnered with Indian sporting legend Sachin Tendulkar. Sachin is a strategic investor in the company, as well as lead brand endorser,” the company said in a release.
“Having him onboard with Spinny is absolutely heart-warming, and we are proud to welcome our newest captain of squad Spinny, Sachin Ramesh Tendulkar,” said Niraj Singh, Founder-CEO, Spinny.
The company said it has chosen to work with the universal role model who stands for performance, resilience, and continuous improvement.
“Our country is becoming younger and our ambitions bigger. Entrepreneurs of today are creating solutions that cater to this ambition. I am very happy to be associated with Spinny – a team which aspires to create solutions the right way,” said Tendulkar.
Spinny earlier this year had announced its association with Indian ace shuttler and Olympic medallist PV Sindhu.
Through the coming year, alongside other celebrated Spinny customers, Squad Spinny’s appointed captains will lead a series of marketing initiatives focused on realising the aspirations of a billion car dreams, the company said in the release.
As part of the brand’s ongoing ‘Shaving Stereotypes’ theme, Gillette has launched a new campaign in India called “Man Enough” created by Grey India.
The film focuses on a chapter in the life of army veteran Manoj Kumar Sinha who was injured during combat but held back tears through his recovery because his father taught him that showing emotion was not what men do.
“As a leading male brand and advocate for men, Gillette believes in igniting conversations that raise and inspire the future generation,” said Grey Group India chief creative officer Sandipan Bhattacharyya. “We want men breaking free of notions that crying makes them weaker. It takes courage to show your vulnerability”
The campaign is part of a broader theme by Gillette which was exemplified by Indian cricketer Sachin Tendulkar who posted to his over 30 million fans on Twitter an image titled “To the Men of Today, and Tomorrow.”
The ‘Mutual Funds Sahi Hai’ campaign is an effort by AMFI to spread awareness and information about investments in mutual funds. SEBI does not allow celebrity engagement for mutual fund and asset management brands. However, at an industry level, it has allowed the use of celebrities to spread awareness about investment avenues like mutual funds. …
The Association of Mutual Funds in India (AMFI) announced that it had signed cricketing icons, Sachin Tendulkar and M S Dhoni for their ‘Mutual Funds Sahi Hai’ campaign, to help create awareness about Mutual Funds, as the preferred investment option.
Nilesh Shah, chairman, AMFI said, ‘Sachin Tendulkar and M S Dhoni evoke unstinted trust and high dependability, and their longer-term orientation in their respective cricketing careers, has been akin to retail investors having equally longer-term approach towards investment. Longer-term approach be it, in cricketing career or in Mutual Fund investments can deliver rich dividends be it for cricketers or investors, alike.”
N S Venkatesh, chief executive, AMFI added: “After three years of Mutual Funds Sahi Hai campaign, we at AMFI felt that the time is right to take the conversation with the retail investors across the country to the next level, by engaging the cricketing icons.”
“On behalf of the mutual fund industry, I thank SEBI for taking a considerate view on allowing the engagement of celebrities, at the industry level,” he added.
SEBI does not allow celebrity engagement for mutual fund and asset management brands. However, at an industry level, it has allowed the use of celebrities to spread awareness about investment avenues like mutual funds.
AMFI is dedicated to developing the Indian mutual fund industry on professional, healthy and ethical lines and to enhance and maintain standards in all areas with a view to protecting and promoting the interests of mutual funds and their unit holders. AMFI, the association of SEBI registered mutual funds in India of all the registered asset management companies, was incorporated on August 22, 1995, as a non-profit organisation.
Tendulkar said, “I am excited to be associated with the Mutual Funds Sahi Hai initiative, through AMFI, to help create awareness about Mutual Funds. Discipline and longer-term approach is the cornerstone towards achieving success, be it in any sport and likewise in personal investing.”
Dhoni said, “I take great pride in being associated with the “Mutual Fund Sahi Hai’ campaign. Having goal-based approach, starting early, staying disciplined and not being fazed by volatility, are the four mantras, I have always followed, be it in my cricketing career or in personal money management.”
The ‘Mutual Funds Sahi Hai’ campaign is an effort by AMFI to spread awareness and information about investments in mutual funds. It has deployed numerous communication touch points for the same over the past few months, across TV, digital and out-of-home.
In its endeavour in creating world-class cricketers, the Tendulkar Middlesex Global Academy (TMGA) today announced the launch of its first state-of-the-art cricket academy and sports centre in the world at DY Patil Navi Mumbai.
Around 200 students from ages 7 to 21 spread across two batches would be imparted training in the finer nuances of the game under the watchful eyes of the experienced coaches led by global head coach Josh Knappett and the head coach at DY Patil ex-Indian international Vinod Kambli.
Apart from on-field cricket coaching, there would be strength, conditioning, psychology and tactical based sessions. These sessions would help students improve both cricket and life skills aligning with the vision of TMGA in creating not just better cricketers but better global citizens.
Both the morning and evening batch would be of two and a half hours each and students would have four sessions per week for 12 months. Alongside the cricket coaching, students would have access to the sports centre where students can play Tennis, Football, Basketball, Badminton, Swimming, indoor games and Squash (coming up soon) and use the new state of the art gymnasium.
Sachin Tendulkar said “We have been holding cricketing camps in London, Mumbai, Navi Mumbai and Pune for the past two years and the response we have received from these camps has been overwhelmingly positive. Our dream of launching a full time academy has been realised. Our academy is a place where budding cricketers can enhance their skills and work towards their dreams of playing at the highest level”.
“We are delighted to partner with DY Patil sports academy and Dr Vijay Patil. Having talked with Vijay about the TMGA vision and our shared passion for sport it was clear that this was a fantastic partnership and one we should both pursue. I am sure that this academy will produce some promising players who will make our country proud both on and off the field.”
Dr Vijay Patil said ‘’With the TMGA annual cricket program, we will be able to facilitate a program with the iconic cricketing legend Sachin Tendulkar at the helm backed by the heritage and knowledge of the Middlesex County Cricket Club stalwarts which is truly an empowering experience.
At the TMGA DY Patil Sports Centre, we aim to create a destination that brings forward a sense of community by bringing people together who are bound by their love of the sport. With this Sports Centre and our association with TMGA, we are bringing global standard sports infrastructure to India and providing a truly world-class family sports destination’’.
The world class facilities at The Tendulkar Middlesex Global Academy DY Patil Sports Centre cater for a number of sports. A first class international standard cricket field accompanied by a pavilion will all necessary amenities. Two magnificent swimming pools, an adult and a learner pool fitted with a state of the art filtration system are at the heart of the facility.
The facility is also home to a 9000 square feet PU approved acrylic basketball court, a 9000 square feet floodlit football rink, four ITF approved tennis courts spread over 30,000 square feet, three Badminton courts approved by the Badminton Association of India and assigned indoor space for Table tennis, Carom and Snooker.
The changing facilities are plentiful for members and medical provision is permanently on site. The facility boasts two unique food experiences for its members, a luxurious dining restaurant and a café that has something for the whole family to enjoy.
Memberships for the sports centre open on January 28th.
For further information and for online bookings visit www.tmgadypsc.com send an email to enquiries@tendulkarmga.com / Support@tmgadypsc.com or call on +91 844 844 9555
In Celebration of International Women’s Day this year. DBS Bank india debuted a new episode of its award-wining mini series, SPARKS.
Feauring brand ambassador Sachin Tendulkar. The series is centered around the theme “Everyday Heroes for a Better World” and focuses on innovating social enterprises addressing key social and environmental issues.
This Episode traces the journey of a social enterprise that is paying the way for women delivery personnel and trains and employs women from marginalized backgrounds as delivery associates for e-commerce companies.
NEW DELHI: May 31 is celebrated across the globe as World No Tobacco Day and while many speak of Sachin Tendulkars credentials on the cricket pitch, one of his many heart-winning traits off the field has been his commitment to never endorse tobacco products or alcohol.
Tendulkar has been an icon for youngsters for more than three decades. During his playing days, he mesmerised the cricketing fraternity with his brilliant batting skills, inspiring many youngsters to take up the sport. However, it’s not just his cricket accomplishments which have made him a global icon. It’s his off-field behaviour as well which has forced billions across the world to aspire to become like him.
In 1996, the Master Blaster was approached to endorse a tobacco product when the tobacco companies first jumped onto the “bat sponsorship” bandwagon. But he refused.
Sources close to the 47-year-old say multiple attempts by surrogate advertisers to rope him have failed during the course of the years. Even though companies started advertising under the garb of flavoured cardamom or pan masala and soda, the Master Blaster has refused to budge.
An alcohol brand had apparently approached his office soon after his retirement and was willing to offer a multi-year contract of Rs 20 crore to avail his services. However, Tendulkar stood his ground and was not ready to trade values for commercial benefit.
As we gear up to celebrate No Tobacco Day on Sunday, Tendulkar’s telling act of saying no to tobacco endorsements has silently supported the efforts of creating awareness about the ill effects of tobacco consumption.
“Sachin is a hero for millions of people in India. Me, including my entire family, follow Sachin. He is god of cricket. I have worked with him and he is a very genuine person,” Raj Kamble, Founder and CCO, Famous Innovations told IANS.
“He is Bharat Ratna and people look up to him. I am glad that he has set an example by never endorsing any tobacco or alcohol product throughout his cricketing career and not even after his retirement. Celebrities, actually, should not endorse any tobacco or alcohol brand as it affects many people,” he added.
Tendulkar had revealed the reason for this stance a little after his playing days while addressing the advertising community in 2015. “One thing my father told me… try not to promote tobacco and alcohol. So those are the two things I stayed away from,” he had said.
He could have made a fortune putting up logos of tobacco brands – but it would also have put cigarettes on the lips of several youngsters across Indian subcontinent and beyond. That is just not acceptable for the legend.