CHENNAI: In his glittering career, batting maestro Sachin Tendulkar has partnered with organisations for numerous social causes. Now, he will be part of the Gillette Barber Suraksha Programme. As a part of the campaign, Gillette India has launched a film supported by Tendulkar that takes consumers through a nostalgic journey recalling the various instances they must have experienced at barber shops. Through the film, Gillette showcases the holistic support that is being given to barbers to enable them to get back to business.

Commenting on the programme, Tendulkar said, “While many have been affected by the lockdown, our barber friends are among those who have taken the maximum impact. Gillette Barber Suraksha is timely & very much needed right now. It’s heart-warming to Brand Advocate Sachin Tendulkar on Instagram. Be a part of it to make a positive difference to their lives and truly #GroomTheirFuture.”

The programme is aimed at educating, protecting and providing resources to the barber community as they return to business. Gillette and Barbers have a special bond as partners, and together they are a part of the essential fabric that grooms everyone, every day. As part of the campaign, Gillette will provide an insurance cover of up to Rs 1 lakh to barbers, educate them on safe operations via videos co-created with renowned stylist Aalim Hakim and provide them back-to-business support via specially curated product kits covering requirements for 2 months.

Life insurance company, IDBI Federal Life Insurance has announced the launch of its brand campaign, #FutureFearless which seeks to remind people that the future is not a source of fear, but a place of possibilities.

The campaign launched with a film featuring cricketing legend and the organisation’s brand ambassador, Sachin Tendulkar. The film showcases the differences in perception about the same issues between parents and kids. While parents are worried about how things will shape up, and see nothing but challenges, the kids view the future with optimism and are confident that they will be part of the solution. The film shows parents how out of sync their own fears are when compared with their kids’ fearless dreams.

Karthik Raman, chief marketing officer and head, products, IDBI Federal Life Insurance, said, “Our latest campaign is a timely intervention to encourage grown-ups to learn from their own children who dream fearlessly about their future and to look ahead with optimism. Thoughtful financial planning, through our IDBI Federal Life Insurance Child Plans, has the power to not only enable a positive change in outlook toward the future but also facilitate the future that our children are fearlessly dreaming about.”

“#FutureFearless is a much-needed campaign in these uncertain times. It gives confidence and encouragement to parents that with the right planning, they can give wings to their children’s unfettered dreams,” Tendulkar said.

Venkatagiri Rao, creative head, VMLY&R India, said, “ Unless parents wake up and overcome their fears to embrace emerging technologies today, they will make their worst fears come true for their children. #FutureFearless is a wakeup call to parents. As an insurance brand, it is imperative that we help our customers make the most of the future, and not just brace for it.”

Sachin Tendulkar’s latest post on Instagram reveals that the cricketer does not like to waste food.

MUMBAI : Sachin Tendulkar‘s latest post on Instagram reveals that the cricketer does not like to waste food. Taking to social media, he mentioned how the growing issue of food waste is a concern as there are millions who go without food every day. His post reveals how he is doing his bit towards Zero Food Waste.

( When Sachin Tendulkar turned the COOL PHOTOGRAPHER for this MODEL; watch video)

While wasting food is certainly not a good idea, the Master Blaster’s new video will give you some amazing Zero Food Waste hacks. His hacks will help you to reduce your food waste at home.

In the video, he can be seen making tea. Once he is done with making the tea, instead of dumping the tea leaves in a dustbin, he utilizes them as fertilizers.

“My mother always says food waste is not in good taste and she is right,” Sachin said in the video, and further added, “Zero food waste is close to my heart, and it’s something I practice and believe in.”

The electrical technologies company has launched two new digital films celebrating the 10-year journey with the cricket legend…

Luminous Power Technologies has launched two new TVCs marking 10 years of association with cricket icon Sachin Tendulkar. The brand has released two digital films to celebrate this partnership.

In the first film, Sachin talks about his philosophy that victory or success does not belong to an individual but instead belongs to the whole team. The video showcases the journey that Sachin and Luminous have embarked upon together while also highlighting the milestones they have achieved together as the brand evolved from ‘Jispe Desh kare Bharosa’ to ‘Khushiyon ka Ghar’.

The second short film shows a mutual respect and gratitude for the long lasting and solid partnership between Sachin Tendulkar and the brand Luminous as the Luminous team thanks the legend holding hand written ‘Thank you’ placards for Sachin and his continued support helping the brand enhance its credibility, for encouraging thousands to trust the brand, and for always believing in the brand’s values.

Tendulkar will raise awareness about fantasy sports in the country besides helping PFG promote all sports including kabaddi, football, and basketball.

Paytm First Games (PFG), a fantasy sports gaming platform, has roped in global sporting legend and Indian cricket icon Sachin Tendulkar as its brand ambassador.

The former India captain will raise awareness about fantasy sports in the country besides helping PFG promote all sports including kabaddi, football, and basketball.

“Cricket is an engaging sport, and we all tend to have opinions about the game — right from player selection to playing strategies. PFG will give fans the opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win,” said Tendulkar.

“Most of us have grown up watching the Master Blaster in action. With Sachin as a brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports which are about tactics, strategic planning and research,” said Sudhanshu Gupta, COO- Paytm First Games.

The company has also set aside Rs 300 crore for investing in the fantasy sports market and other online gaming events during this financial year. The platform will feature 200 plus live events including international and domestic cricket tournaments along with football leagues.

Unacademy, the e-learning platform, has rolled out a new film titled ‘The Greatest Lesson,’ with brand ambassador Sachin Tendulkar. The campaign celebrates the relentless human spirit in its pursuit of excellence.

The film highlights the ‘never give up’ spirit by commemorating some of the most challenging times of the veteran cricketer’s career and his subsequent triumphs. With this campaign, the ed-tech company aims to drive the message that failures must be looked upon as stepping stones to success.

The film starts with the audience cheering Tendulkar on as he walks out onto the field and former pace bowler Shoaib Akhtar gets ready to bowl. A few frames later, Akhtar is seen hurtling down the pitch in his trademark style as Sachin takes guard. The film then cuts to Tendulkar’s ODI debut in 1989, when he was dismissed on a duck on the second ball he faced.

From there on, the film depicts some of his most notable dismissals including the ‘shoulder before wicket’ incident against Australia at Adelaide in 1999, and former umpire Steve Bucknor’s erroneous dismissal of the cricketer at Gabba in 2003. The disappointment of the fans and the consternation on Tendulkar’s face is palpable as the film progresses till it reaches a crescendo and the screen changes to read, ‘Failure. The fuel of champions.’

Thereon, the narrative changes as the film journeys through some of his most momentous comebacks that made him one of the greatest cricketers in the history of the game.

Watch the film here:

Sachin Tendulkar has entered into a multilayer partnership with Bengaluru-based online education technology company Unacademy to pick up a small stake in the platform as well as to become its brand ambassador.

The former star cricketer will also host a series of live interactive classes, which everyone can access free of cost on the Unacademy platform, company officials said on Monday.

“Over the last couple of months, Sachin decided to come on board as a strategic investor and a brand ambassador for us,” said Gaurav Munjal, cofounder and CEO of Unacademy Group.

He said the company started discussions with Tendulkar around seven months ago. “We think that having him on board will also help us achieve our mission, which is to democratise knowledge and education faster.”

Tendulkar will also work with Unacademy on developing a deeper content-led partnership, the contours of which will be revealed in the coming months.

“I feel this is a great opportunity for me to be able to reach out to as many people as possible,” Tendulkar told ET. “We just spoke about a billion plus minutes every month. We want to reach out to billions of people. And the whole idea is to allow them to have this access to talk to me and for me to be able to share my experiences with them.”

Munjal said the platform has more than 47,000 teachers, and it does more than a billion minutes of watch time every month. “The impact that we have created in every corner of the world is huge,” he said.

Though they declined to share any financial details, Tendulkar said he will be investing ample of his time. “I will be doing these interactions very frequently,” he said.